(PRESS RELEASE) STOCKHOLM, 16-Apr-2020 — /EuropaWire/ — H&M partners with London-based Desmond & Dempsey for a women’s daywear collection just in time for the summer. This is the first ever venture of Desmond & Dempsey outside its luxury pyjama brand. Desmond & Dempsey is well-known around the world for their hand-painted prints and is the brainchild of Molly Goddard and Joel Jeffery. The chic summer capsule collection features prints inspired by Australia in easy-going silhouettes and lightweight natural fabrics. The Desmond & Dempsey x H&M collection will be available from April 23.
With a wide range of laidback yet chic dresses, kaftans and other warm weather essentials, the Desmond & Dempsey x H&M collaboration is a womenswear collection that eases into any casual daywear setting or summer wardrobe. Designed by a H&M in-house team, who worked closely with Desmond & Dempsey, the silhouettes are predominately long and floaty, with natural fabrics such as fluid linen, cotton voile and viscose. The unique prints were created by hand and inspired by Molly Goddard and Joel Jeffery’s birthplace of Australia. Palms and botanical elements flourish in repeat patterns or Toile de Jouy-like prints in a colour palette of saffron yellow, dusty pink, azure blue, forest green and soft beige.
“We are thrilled to be launching our collaboration with H&M. It is our first time venturing outside the bedroom, so we are excited to see our prints ‘in the wild’. We have loved working with the H&M team and have been blown away how intimate and collaborative the whole process was. We can’t wait to bring our world of languid luxury to H&M and D&D customers around the world. We hope it brings colour, joy and a sense of ease for everyone right now” — Molly Goddard, co-founder and Creative Director of Desmond & Dempsey
“The Desmond & Dempsey x H&M collaboration is such a wonderful collection of long-lasting designs, easy-to-wear pieces and hand painted prints. We enjoyed working with Molly, Joel and their team to create a sophisticated yet relaxed summer wardrobe. The collection evokes the Australian outback – terracotta soil, waving palms and a laidback vibe. All the personal touches really make it special” — Maria Östblom, Head of design womenswear at H&M
To read an inteview with Desmond & Dempsey and to learn more about the Desmond & Dempsey x H&M collaboration please visit H&M Magazine
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