(PRESS RELEASE) STOCKHOLM, 25-Aug-2020 — /EuropaWire/ — Swedish multinational clothing-retail company H&M announces its collaboration with the luxury Italian brand Giuliva Heritage. Known for their flawless tailoring, family-owned Giuliva Heritage take classic menswear silhouettes into the world of womenswear. Giuliva Heritage’s founders, Margherita Cardelli and husband Gerardo Cavaliere are passionate about long lasting fashion in great fabrics. Together with H&M, the couple created a modern take on Italian heritage with a collection made from materials from more sustainable sources and in line with both brands’ journey to circularity, recycled fabrics have been used throughout. The collection will be available in selected stores worldwide, as well as on hm.com, from the 3rd of September.
In the beginnings of Giuliva Heritage, Margherita often used to borrow from Gerardo’s wardrobe, regularly dressing in his clothes. In keeping with this ethos, Giuliva Heritage x H&M features traditional shirting, strong tailored blazers and contemporary trench coats in recycled wools, recycled polyester and organic cottons. Accompanied by flowing blouses, dresses and wearable coordinating separates, these looks offer a concise, classic wardrobe. Time-honored tones of beige, navy, dusky blue and burgundy feature alongside pinstripe and glen plaid, and added details include cowl-necklines, bishop sleeves and high waists.
“It was wonderful to work with H&M on this collection. Together, we created easy transitional pieces with designs that stand the test of time. We were especially delighted to use recycled materials with every look. We have always been passionate about authentic, meaningful fashion that lasts and this collection undoubtedly captures that,” commented Gerardo Cavaliere and Margherita Cardelli Cavaliere.
“We are thrilled to collaborate with fine tailoring experts Giuliva Heritage. Inspired by classic menswear designs, both our teams were excited to create accessible and timeless pieces for the modern woman. With H&M’s conscious fabrications and Giuliva Heritage’s enduring designs, we’ve created long lasting pieces that we hope our customers will pass down from generation to generation,” said Maria Östblom, Head of Design Womenswear at H&M.
For more information and background around the collaboration, including additional imagery and products, please source H&M Magazine.
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