B&B Hotels selects Vertical Booking CRS for enterprise hotel distribution across their 400 hotels

BERGAMO, Italy, 03-Mar-2017 — /EuropaWire/ — B&B Hotels Group, one of the main independent chains of economy hotels in Europe, a brand renowned for the quality of its smooth, efficient and cozy stays, has selected the Vertical Booking CRS solution for enterprise wide, integrated hotel online distribution.

With approximately 400 hotels across France, Germany, Italy, Spain and surrounding countries, B&B Hotels have strong growth plans to increase their hotel presence in targeted markets.

“B&B Hotels Group is launching a major digitalization project aimed at revamping its technology on Cloud based environments. As a first step and after a thorough analysis of the market, we have decided to partner with Vertical Booking. We are confident that Vertical Booking offers the right products and services for our ambitious project. We see Vertical Booking as a flexible partner involved in the success of B&B Hotels growth,” said Jérôme Destors, Group CTO at B&B Hotels.

“Vertical Booking is proud to be selected by such a large portfolio of hotels like the B&B Hotels Group,” said Alberto Guadalupi, CEO of Vertical Booking. “After a very rigorous RFP process, it was great to see the Vertical Booking CRS emerge as the preferred chain hotel CRS solution. We see this as further validation of our open CRS platform strategy and flexibility.”

The Vertical Booking CRS enables distribution of rates and inventory across all online and offline channels, such as: direct web booking engine, IDS (OTAs, Wholesalers, Tour Operators), Central Reservation Offices (CRO) and hotel Meta-Search and GDS. In addition to core distribution competency, the Vertical Booking CRS platform also includes business intelligence and marketing solutions such as a built-in OTA Price Comparison widget, Competitor Rate Checker, a native Hotel App for enhanced guest satisfaction, online reputation management and more.

Vertical Booking will be exhibiting from March 8-12, 2017, at ITB Berlin, Germany Travel Trade Show. Please stop by Hall 10.1 Stand 101 to learn how Vertical Booking can help you optimize distribution at your property.

About B&B Hotels

Owned predominately by the investment company PAI Partners, B&B Hotels is the top independent chain of economy hotels in France (252 hotels) and has 91 hotels in Germany, 24 in Italy, 20 in Spain, 5 in Poland, 1 in Morocco and 1 in the Czech Republic. B&B Hotels cater for a business and business training clientele, offering comfort and high-quality services at an attractive price. B&B Hotels was awarded a Janus Business Award for the deployment of its new “mates rates accommodation” concept by the French Institute of Design in 2007 and has also received numerous prizes at the Hospitality Awards, in 2006 in the “Best Innovative Accommodation Concept” category, in 2009 for the “Best Marketing Campaign”, in 2010 for the “Best Sustainable Development Initiative,” and in 2013, the “Jury’s Grand Prize” for creating friendly, functional and stylish hotels that are accessible to all. B&B Hotels was also named “Best investment from a French Business in Italy,” a prize awarded in Milan in 2011 by the French-Italian Chamber of Commerce, and received the Treugast Award for “Best investment partner” in Germany in October 2013 and more recently in 2016 at the Munich EXPO REAL. In 2015, B&B was awarded the Growth Companies Award in the category “Leisure and Tourism – Company with a turnover of 100 million to 1 billion euros,” prize at the initiative of the Ministry of the Economy and Finance, and Leaders League Group. In April 2016, B&B Hotels became the first hotel chain to be certified “NF Service Online Reviews,” the certification which guarantees the quality and reliability of processing online consumer opinion on its digital platforms.

About Vertical Booking

Representing over 4,600 hotels, Vertical Booking is a global reservation technology company that meets the needs of chains and independent hotels by optimizing distribution for revenue management. Founded in 1999, Vertical Booking is present in 100 countries, translated into 29 different languages and usable in all currencies, with offices in Italy, France, the United Kingdom and the United States. Known for its agility and scalability, Vertical Booking’s innovative technology solutions include a central reservation system for GDS/IDS distribution, a robust booking engine including a spa and gift certificate platform, a channel management system, a destination management system and reservation call center services. Furthering its clients’ marketing and revenue generation strategies, Vertical Booking also delivers website development, digital marketing, intelligence and analytics. www.verticalbooking.com / www.verticalbookingusa.com

Media contacts:

Hélène Boulanger
Wellcom Agency
+33 (0)1 46 34 60 60 / +33 (0)7 88 20 68 62

Silvia Lazzari
Vertical Booking
+39 035 23 23 66

Mark Lewis-Brown
Vertical Booking USA
+1 505 263 6128


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