Symrise Strengthens Position in Connected Care with New Division Combining Cosmetic Ingredients and Health Solutions

Symrise Strengthens Position in Connected Care with New Division Combining Cosmetic Ingredients and Health Solutions

(IN BRIEF) Symrise AG has launched its new Care & Wellness Division as part of a strategic effort to address rising consumer demand for integrated health, wellbeing, and beauty solutions. The Division, part of the Scent & Care segment, combines the company’s expertise in cosmetic ingredients, health actives, and biotics, building on the acquisition of Probi in 2025. By aligning multiple business units, Symrise aims to accelerate innovation, improve speed to market, and deliver science-backed solutions that span topical, ingestible, and holistic care applications. The move reflects a broader shift toward “connected care,” where consumers expect products that combine efficacy, sensory experience, and lifestyle relevance. With strong global R&D capabilities and established partnerships, Symrise is positioning itself to lead in the development of integrated solutions that support healthier longevity and long-term value creation.

(PRESS RELEASE) HOLZMINDEN, 17-Mar-2026 — /EuropaWire/ — Symrise AG has announced the launch of its new Care & Wellness Division, marking a strategic move to respond to growing global demand for integrated solutions that support health, wellbeing, and beauty in everyday life. Positioned within the company’s Scent & Care segment, the new Division brings together Symrise’s expertise in cosmetic ingredients, health actives, and biotics to deliver a comprehensive and science-driven portfolio. This development follows the acquisition of Probi in 2025 and reflects Symrise’s ambition to offer customers more holistic and high-performing solutions across topical, ingestible, and inside-out beauty applications.

The creation of the Division signals a shift toward a more connected approach to care, where product innovation is no longer confined to traditional categories. Consumers are increasingly seeking solutions that combine efficacy with sensory experience, whether through skincare, supplements, or broader wellness routines. By integrating its capabilities, Symrise aims to help customers meet these evolving expectations with solutions that are both scientifically validated and aligned with modern lifestyles.

At the core of the new structure is the alignment of five business units, designed to unlock synergies, accelerate innovation, and improve speed to market. The Division spans a wide range of applications, including beauty and personal care, biotics, dietary supplements, and pet health, enabling the development of solutions that bridge the gap between internal and external wellbeing.

Dr. Jean Yves Parisot, CEO of Symrise AG, described the launch as a natural progression in the company’s evolution, emphasizing that combining cosmetic and health expertise allows Symrise to deliver integrated innovations that support consumers’ pursuit of healthier and longer lives. He highlighted the company’s continued focus on scientific excellence, sustainability, and long-term value creation.

The Care & Wellness Division is also designed to bring greater cohesion between scientific research and consumer experience. By connecting areas such as skin health and gut microbiome science, Symrise aims to develop solutions that not only deliver measurable results but also enhance everyday routines. This approach reflects a broader industry trend toward holistic wellbeing, where beauty and health are increasingly interconnected.

Supported by Symrise’s global research and development network, manufacturing capabilities, and established customer relationships, the Division is expected to accelerate the development of new innovations across markets worldwide. Timothy Kenny, President of the Care & Wellness Division, noted that consumer expectations are shifting beyond single-category products toward integrated solutions that support beauty, health, and wellbeing simultaneously, reinforcing the importance of a unified and forward-looking approach.

About Symrise:

Symrise is a global supplier of flavors and fragrances, cosmetic basic and active ingredients as well as functional ingredients. Its customers include perfume, cosmetics, food and beverage manufacturers, the pharmaceutical industry and producers of dietary supplements and pet food.

With sales of around €4.9 billion in the 2025 financial year, the company is one of the world’s leading providers. The Group, headquartered in Holzminden, Germany, has more than 100 branches in Europe, Africa and the Middle East,
Asia, North and Latin America.

Together with its customers, Symrise develops new ideas and marketable concepts for products that have become an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked.

Symrise – always inspiring more. For more information, visit www.symrise.com

Media contact:

Christina Witter
Phone: +49 55 31 90-2182
Email: christina.witter@symrise.com

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SOURCE: Symrise