Symrise Introduces Symvision AI™ to Revolutionize Food and Beverage Innovation with AI-Driven Trend Predictions

Symrise Introduces Symvision AI™ to Revolutionize Food and Beverage Innovation with AI-Driven Trend Predictions

(IN BRIEF) Symrise has launched Symvision AI™, an advanced trend prediction tool powered by artificial intelligence, to help food and beverage manufacturers anticipate consumer preferences and develop successful products. By analyzing diverse data sources, including social media signals, market data, and proprietary research, the tool identifies emerging trends in flavors, ingredients, and claims. It also connects taste profiles to emotional and functional benefits, enabling precise recommendations for product development. Symvision AI™ supports faster innovation, aligns with shifting consumer needs, and reinforces Symrise’s leadership in taste, nutrition, and health solutions.

(PRESS RELEASE) HOLZMINDEN, 11-Dec-2024 — /EuropaWire/ — Symrise has unveiled its cutting-edge trend prediction tool, Symvision AI™, designed to empower food and beverage manufacturers with actionable insights for developing successful products. By leveraging artificial intelligence and a proprietary multisource data structure, the tool forecasts trends in flavors, ingredients, and consumer claims, enabling manufacturers to identify lucrative market opportunities and create innovations aligned with shifting consumer preferences.

In an ever-evolving marketplace, anticipating consumer needs is critical for staying ahead of the competition. With Symvision AI™, manufacturers gain the ability to analyze diverse data sources, from early signals in social media to market launch data, to understand how trends progress across regions and product categories.

Revolutionizing Trend Prediction with Advanced AI
Symvision AI™ harnesses advanced machine learning and deep learning algorithms to interpret complex data sets. The tool integrates internal and external data, historical insights, and proprietary research to track the lifecycle of trends. This dynamic approach enables Symrise to predict not only what consumers will desire but also when and where those demands will arise.

“Consumer taste preferences evolve constantly, and understanding these changes is crucial,” explained Leif Jago, Global Marketing Manager for Food & Beverage at Symrise. “Symvision AI™ allows us to anticipate these shifts, helping manufacturers deliver consumer-preferred solutions for taste, nutrition, and health at the right time and in the right market.”

The platform doesn’t just identify trends; it deciphers the emotional and functional benefits linked to specific flavors and ingredients, offering precise recommendations tailored to specific product categories and markets.

A Tool Built for the Future of Innovation
The unique capabilities of Symvision AI™ stem from its proprietary data structure, which combines multiple data sources processed through state-of-the-art AI technologies. Symrise continuously enriches the platform, adding new data points and features to enhance its predictive accuracy and value for manufacturers.

“Symvision AI™ is unlike any other tool in its ability to connect market and consumer data across time and categories,” said Dr. Dariah Lutsch, Research Manager for Global Sensory & Consumer Insights at Symrise. “Its ongoing evolution ensures it remains a powerful asset for driving food and beverage innovation.”

Enabling Success for Manufacturers
By providing insights into global trend movement and linking taste tonalities to consumer emotions, Symvision AI™ equips manufacturers with the knowledge needed to create future-ready products. This enables faster innovation cycles and ensures new offerings resonate with consumer needs and preferences.

“Symvision AI™ serves as a cornerstone for our business and our partners, integrating diverse data sources to predict consumer desires and guide product development,” said Dr. Conor Delahunty, VP of Global Sensory & Consumer Insights at Symrise Food & Beverage. “As the platform evolves, it will continue to deliver invaluable insights for successful innovation.”

Through Symvision AI™, Symrise reaffirms its commitment to pioneering advancements in taste, nutrition, and health, offering food and beverage manufacturers a transformative tool to navigate an increasingly dynamic market.

About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients, and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of approximately € 4.7 billion in the 2023 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…

www.symrise.com

Media Contacts:

Bernhard Kott
Phone: +49 55 31 90-1721
Email: bernhard.kott@symrise.com

Christina Witter
Phone: +49 55 31 90-2182
Email: christina.witter@symrise.com

SOURCE: Symrise