PUMA Names Archie McEachern VP of Basketball to Drive Next Phase of Growth

PUMA Names Archie McEachern VP of Basketball to Drive Next Phase of Growth

(IN BRIEF) PUMA has tapped Archie McEachern, a seasoned sports-industry executive with prior roles at Nike, VF Corporation, and start-up leadership at 360 Hoops, as Vice President of Basketball, beginning August 18, 2025. Based in Boston and reporting to CPO Maria Valdes, McEachern replaces Max Staiger. His appointment aligns with PUMA’s strong resurgence in basketball since 2018, marked by successful product launches like the MB signature series and All-Pro with NITRO™ foam, alongside high-profile athlete endorsements including LaMelo Ball, Tyrese Haliburton, and Breanna Stewart.

(PRESS RELEASE) HERZOGENAURACH, 5-Aug-2025 — /EuropaWire/ — PUMA today announced the appointment of industry veteran Archie McEachern as Vice President of its Basketball division, effective August 18, 2025. McEachern will be stationed in Boston and report directly to Maria Valdes, PUMA’s Chief Product Officer.

McEachern joins PUMA with an extensive background in the sports sector, having held senior merchandising, product development, and sales positions at Nike and VF Corporation. He also served as CEO of the basketball innovation start-up 360 Hoops. At PUMA, he succeeds Max Staiger, who departed earlier this year.

“Archie brings deep product expertise and a keen understanding of basketball culture,” said Maria Valdes. “As the sport’s global popularity soars, we’re confident his leadership will bolster PUMA’s heritage on the court and beyond.”

Since re-entering the basketball arena in 2018, PUMA has enjoyed robust growth, launching standout lines such as the MB signature series and the All-Pro silhouette featuring its proprietary NITRO™ foam. The brand has also secured partnerships with marquee athletes, including NBA All-Star LaMelo Ball, rising guard Tyrese Haliburton, and WNBA champion Breanna Stewart.

Media Contact:

Robert-Jan Bartunek
Teamhead Corporate Communications
robert.bartunek@puma.com

SOURCE: PUMA