(IN BRIEF) Lorena Wiebes won the points classification at the fifth Tour de France Femmes avec Zwift and received the green crystal trophy created by Škoda Design. Demi Vollering claimed overall victory in the race, which concluded with Stage 9 … Read the full press release
Posted in Automotive, Awards, Business, Entertainment, Environment, France, Marketing, Sports, Transportation & Logistics
Tagged 1, 154 riders, 175 kilometres, 18, 1895, 22 teams, 795 metres elevation gain, A.S.O., all-electric SUV, bicycle production, cycling heritage, cycling sponsorship, Czech Republic, Demi Vollering, Demi Vollering Wins Tour de France Femmes as Lorena Wiebes Claims Points Classification, electric vehicles, electrified fleet, Epiq Moments, France, green crystal trophy, green jersey, Johannes Neft, Katarzyna Kasia Niewiadoma-Phinney, Lorena Wiebes, L’Étape by Tour de France, Marion Rousse, Mladá Boleslav, Modern Solid design language, Nice, Ooooh that’s Epiq, points classification, professional cycling, publicity caravan, Race Director vehicle, Road Cycling, ŠKODA AUTO, Škoda Auto Showcases Peaq and Epiq During Tour de France Femmes Partnership, ŠKODA Design, Škoda Enyaq, Škoda Epiq, Škoda Peaq, Škoda Peaq Serves as Race Director’s Red Car at Tour de France Femmes avec Zwift, Škoda Superb iV, Stage 9, Tour de France Femmes avec ZWIFT, UCI, UCI Gravel World Championships, UCI Mountain Bike World Championships, Union Cycliste Internationale, WeLoveCycling, women’s cycling, “Red Car”
(IN BRIEF) Škoda Auto supported the 113th Tour de France as Official Main Partner for the 23rd time, continuing a partnership that began in 2004. Škoda Design created new crystal trophies inspired by the brand’s Modern Solid design language for … Read the full press release
Posted in Automotive, Business, Czech Republic, Entertainment, Environment, France, Marketing, Sports, Transportation & Logistics
Tagged 113th Tour de France, A.S.O., automotive partnership, best young rider, Champs-Elysées, Chris Froome, Christian Prudhomme, crystal trophy, cycling sponsorship, electric mobility, electrified vehicles, green jersey, Klaus Zellmer, Mads Pedersen, Mladá Boleslav, Modern Solid design language, mountains classification, Ooooh that’s Epiq, Paris, points classification, publicity caravan, race director car, Red Cars, Road Cycling, ŠKODA AUTO, Škoda Auto Extends Cycling Heritage Through Continued Tour de France Partnership, Škoda Auto Showcases Electrified Fleet and New Models at the 2026 Tour de France, ŠKODA Design, Škoda Enyaq, Škoda Epiq, Škoda Peaq, Škoda Peaq and Superb iV Serve as Race Director’s Red Cars at the Tour de France, Škoda Superb iV, Tadej Pogačar, Tour de France, Tour de France Femmes avec ZWIFT, UCI, UCI Mountain Bike World Championships, Union Cycliste Internationale, WeLoveCycling.com, women’s cycling
(IN BRIEF) Capgemini and the Tour de France have launched “Inside My Race”, an AI-powered digital experience that creates personalised race stories and near real-time rider insights for fans. The service allows users to follow up to four selected cyclists … Read the full press release
Posted in Artificial Intelligence (AI), France, Internet & Online, Media, Sports, Technology
Tagged 3D map, A.S.O., Amaury Sport Organisation, artificial intelligence, Capgemini, cycling, cycling fans, digital storytelling, France, generative AI, Groupe Amaury, Inside My Race, Julien Goupil, live race data, mobile application, New Generative AI Experience Brings Live Tour de France Data and Rider Stories Closer to Fans, Paris, personalised fan experience, Race Center, real-time data, rider insights, sports content, sports technology, Thomas Hirsch, Tour de France, Tour de France Expands Digital Fan Engagement With AI-Driven Rider and Stage Insights, Tour de France Femmes avec ZWIFT, “Inside My Race” Combines Live Data Storytelling and 3D Mapping for Tour de France Fans
(IN BRIEF) The VELUX Group has appointed Raul Duque Ruiz as Executive Vice President of Marketing & Category Management, effective 1 September 2026. He will join the company’s Executive Group Management and lead a newly combined area intended to bring … Read the full press release
Posted in Business, Construction, Denmark, Management, Marketing
Tagged Barcelona, brand strategy, category management, commercial strategy, consumer insight, customer experience, emerging markets, Executive Group Management, Executive Vice President, home improvement, International Business, Lars Petersson, Marketing & Category Management, marketing leadership, PANDORA, Procter & Gamble, product innovation, product portfolio, Raul Duque Ruiz, Raul Duque Ruiz Joins VELUX Executive Management Team in New Commercial Role, roof windows, strategic market development, Tour de France, Tour de France Femmes avec ZWIFT, VELUX Group, VELUX Names Raul Duque Ruiz to Lead Marketing and Category Management, VELUX Strengthens Customer-Led Product Strategy With Raul Duque Ruiz Appointment
(IN BRIEF) Continental has launched its 2026 Tour de France Limited Edition tire package, pairing a 29 mm Aero 111 front tire with a 30 mm Grand Prix 5000 S TR rear tire. The special bundle features transparent sidewalls and … Read the full press release
Posted in Automotive, Germany, Industrial, Retail, Sports, Technology
Tagged 2025 Omloop Het Nieuwsblad, Aero 111, aerodynamic tires, Bahrain-Victorious, bicycle tires, BlackChili compound, Continental, Continental Introduces First Transparent Aero 111 in 2026 Tour de France Limited Edition Bundle, Continental Launches Tour de France Limited Edition Aero 111 and Grand Prix 5000 S TR Tire Set, crosswind performance, cycling technology, Decathlon CMA CGM, Germany, Grand Prix 5000 S TR, Groupama-FDJ United, Hannah Ferle, Hanover, hookless compatibility, Movistar Team, New Limited-Edition Continental Tires Pair Aerodynamic Performance with Transparent Sidewalls, professional cycling, puncture protection, road bike tires, road racing, rolling resistance, Søren Wærenskjold, Tour de France 2026, Tour de France Femmes avec ZWIFT, Tour de France Limited Edition, Tour de France Limited Edition Brings Continental’s Race-Ready Road Tire Technologies to Riders, transparent sidewalls, tubeless-ready tires, UAE Team ADQ, UAE Team Emirates – XRG, Uno-X Mobility, Vectran Breaker
(IN BRIEF) VELUX Group has expanded its cycling sponsorship platform by becoming an Official Partner of Paris-Roubaix Hauts-de-France and its women’s counterpart, building on its existing involvement with the Tour de France. The multi-year agreement, developed in collaboration with Amaury … Read the full press release
Posted in Business, Construction, Denmark, Environment, Financial, France, Government, Industrial, Infrastructure & Utilities, Investment, Management, Marketing, Media, Non Profit, Sports, Technology
Tagged Amaury Sport Organisation, brand engagement, cycling sponsorship, global events, Lars Petersson, Mathieu van der Poel, Paris Roubaix Femmes, Paris Roubaix Hauts de France, Pauline Ferrand Prevot, professional cycling, sports marketing, sustainability, Tour de France, Tour de France Femmes avec ZWIFT, VELUX Group, VELUX Group Expands Global Cycling Sponsorship with Official Partnership of Paris Roubaix Races, VELUX Strengthens Presence in Professional Cycling Through New Paris Roubaix Partnership Agreement, Yann Le Moenner
(IN BRIEF) Škoda Auto is providing 32 fully electric and plug-in hybrid vehicles to support the 2025 Tour de France Femmes avec Zwift, the longest and most demanding edition in the race’s history. From 26 July to 3 August, 154 … Read the full press release
Posted in Automotive, Czech Republic, France, Industrial, Marketing, Sports, Technology
Tagged A.S.O., Châtel, cycling sponsorship, electrified fleet, Elroq Respectline, Enyaq, Gravel World Championships, green jersey, Liège–Bastogne–Liège, L’Etape Czech Republic, Marion Rousse, Martin Jahn, Mountain Bike World Championships, Paris–Roubaix, plug-in hybrid, Prima Cup, Road Classics, ŠKODA AUTO, ŠKODA Design, sustainable mobility, Tour de France Femmes avec ZWIFT, UCI, vannes, Vuelta a España, WeLoveCycling.com
(IN BRIEF) Katarzyna Niewiadoma won the third edition of the Tour de France Femmes avec Zwift, with Marianne Vos taking the points classification title. Škoda Auto, the main partner of the event, provided 70 electric and plug-in hybrid vehicles, including … Read the full press release
Posted in Automotive, Awards, Czech Republic, France, Media, Sports
Tagged A.S.O., Alpe d’Huez, CANYON//SRAM Racing, cycling, cycling race, electric vehicles, green jersey, Katarzyna Niewiadoma, Marianne Vos, Marion Rousse, plug-in hybrid vehicles, Rotterdam, ŠKODA AUTO, ŠKODA Design, Škoda Enyaq, sustainability, Tour de France Femmes avec ZWIFT, WeLoveCycling
(IN BRIEF) SUEZ has renewed its partnership with the Tour de France Femmes avec Zwift for three more years, extending its services to optimize drinking water distribution and waste management for the 2024 race. SUEZ will connect start and finish … Read the full press release
(IN BRIEF) The second edition of the Tour de France Femmes avec ZWIFT concluded with Dutch racer Demi Vollering emerging as the overall winner. The points classification was won by Belgian Lotte Kopecky, who received a green trophy made of … Read the full press release
Posted in Automotive, Business, Czech Republic, France, Management, Media, News
Tagged Awards, Demi Vollering, Lotte Kopecky, Maren Gräf, ŠKODA AUTO, sponsorship, Tour de France Femmes avec ZWIFT, “Red Car”
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