H&M Studio Unveils SS25 Collection at Stylish Cocktail Party in Paris

H&M Studio Unveils SS25 Collection at Stylish Cocktail Party in Paris

(IN BRIEF) H&M Studio celebrated the launch of its SS25 collection with a cocktail party in Paris on March 3. The event, inspired by the 1980s woman who effortlessly balances work and play, featured a space designed to resemble a corporate office from the era. Celebrities and influencers, including Loli Bahia and Camille Razat, enjoyed a night of music, fashion, and performance, with DJ Lou Hayter and a live performance by Qendresa. The SS25 collection, featuring bold silhouettes and sporty elements, will be available in stores and online on March 6.

(PRESS RELEASE) STOCKHOLM, 4-Mar-2025 — /EuropaWire/ — On the evening of March 3, H&M Studio unveiled its SS25 collection with a cocktail party held in the vibrant Marais district of Paris. The event drew an impressive crowd of influencers and fashion icons, including Loli Bahia, Camille Razat, Yasmin Wijnaldum, Dara Allen, and Mia Regan. The theme of the evening, inspired by the 1980s woman who balances both hard work and play, was brought to life in a space designed to resemble a corporate office from the era. The bold, glamorous atmosphere showcased the collection, which radiated confidence and modern chic.

DJ Lou Hayter set the mood for the night, while a captivating performance by Qendresa electrified the crowd. The SS25 collection, which features striking silhouettes, strong shoulder lines, waist-cinching designs, and sporty elements, will be available for purchase starting March 6, both in select stores and on hm.com.

“We’re always excited to present our collections in Paris, and having the chance to do so during fashion week makes it even more special. The support we received last night was incredible,” said Ann-Sofie Johansson, Creative Advisor for Women’s Wear at H&M.

The event’s location, in the heart of Paris’s Marais neighborhood, perfectly complemented the modern energy of the SS25 collection. Guests mingled through several thoughtfully designed areas, each reflecting a distinct office environment, from a reception area to a photocopier room and even a mini gym. The collection’s effortlessly stylish pieces—blending city streetwear with poolside glamour—were highlighted throughout the space, with each outfit featuring dramatic shoulders, an emphasis on the waistline, and athletic influences. The fun atmosphere extended beyond fashion, with carefully curated drinks and snacks, and a beauty pop-up offering fresh looks.

Linda Wikell, designer at H&M Studio, shared, “We wanted the cocktail party to capture the confident spirit of the SS25 collection. From the elevated denim to the leather pieces and statement dresses, it was a perfect example of how modern dressing works, whether in Paris or beyond.”

H&M Studio SS25 will be available for purchase on March 6.

Media Contact:

Phone: +46 8 796 53 00
Email: mediarelations@hm.com

SOURCE: H&M