Sustainable fashion with organic cotton that grows colored naturally gains space at Premium Berlin

(PRESS RELEASE) BERLIN, 6-Jul-2022 — /EuropaWire/ — Brazilian brand Natural Cotton Color will present for the first time its sustainable collection from July 7th to 9th at Premium Berlin, Germany. The largest contemporary fashion fair in Europe, Premium presents a completely new fashion event concept approaching the brands to the end consumer.

Francisca Vieira, the company’s CEO, will present a collection with an emphasis on Denim Green, Brown and Beige. These are the natural colors of certified organic cotton that is already grown colored, without the use of any additives or dyes. Cotton is grown in Paraíba, northeastern Brazil, in a dry area, where rain is rare. Even without irrigation, cotton crops supply Natural Cotton Color as well as other textile companies in Brazil.

The pieces are presented in tailoring cuts and timeless design that suit various uses. Such as Happy Hour, Business Meetings, Ceremonies or Parties. The sustainable fashion brand has manual finishes that position the collection in the luxury segment. “The clothes have interventions of the crafts of Paraíba. Lace and embroidery are produced by women in local productive arrangements,” she explains. In addition to the sustainable concept, the company has stood out for innovation with the development of new yarns and fabrics. In addition to the exclusive colored Denim, but uses no dyeing, Natural Cotton Color presents at Premium Berlin clothes in an exclusive jacquard, composed of colored cotton and silk.

Premium is also the right stage to spread the brand philosophy. “Germany is one of the leading countries in organic food and sustainable clothing consumption, we believe this market is both open and mature, based on our know-how in these segments,” Francisca stated.

Premium will redefine the future of fashion fairs

Premium Berlin will present a mix of fashion, business, content and entertainment. In the giant exhibition space, with about 160,000 m2, will welcome from global players to small, sustainable and innovative fashion brands.

This is a milestone that should redefine the fashion fairs of the future by bringing together B2B (Business-to-Business) and D2C (Direct-To-Consumer). “We created a holistic fashion ecosystem that is proof of the future,” as commented by Anita Tillmann, Managing Partner of the Premium Group. The event is aware of urgent demands such as climate change, and emerging such as change of values, new industry cycles and new players, as well as topics on gender equality, diversity, metaverse and NFTs. These are just some of the areas with which fashion is dealing with.

Francisca agrees that traditional fair formats need to be updated. “The old model, that sameness, is dying.” She points out that Natural Cotton Color produces clothes for people concerned about the impact they will have, but their customers at fairs are often retailers and distributors. “Serving the end consumer at the booth will be an enlightening experience because we only sell in the virtual retail via ecommerce,” she adds. Another motivation is that Premium should highlight at the event sustainable brands. For this edition, the Seek Consciousness was created, an area of ​​about 80 sustainable brands. “This is very good for the fair, for the exhibitor and, especially for the buyer, because he is already directed to that type of product,” stated the CEO. Natural Cotton Color participates in the event with the support of Apex-Brasil through the Texbrasil program, managed by the Brazilian Association of Textile Industry-ABIT. It also has the support of Sebrae from Paraíba and Ingá City Hall – which has the largest planted area of organic cotton in Paraíba -, from the Brazilian Association of Sustainable Fashion and Brazil Eco Fashion, director of Brazil Eco Fashion Week -BEFW Fashion Week.

Organic cotton color

Last collection

Premium – ICON H18- B15
Main entrance Premium
Messe Berlin Eingang Nord
14055 Berlin

Interview Contact:
Francisca Vieira (Email:

+55 83 996404584 WhatsApp

PR Sandra Vasconcelos –
+44 7375815470 WhatsApp

SOURCE: Natural Cotton Color


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