Capgemini the 2nd fastest growing global IT services brand in Brand Finance’s 2019 report on the most valuable and strongest IT services brands

Capgemini the 2nd fastest growing global IT services brand in Brand Finance’s 2019 report on the most valuable and strongest IT services brands

(PRESS RELEASE) PARIS, 14-Mar-2019 — /EuropaWire/ — Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has ranked Capgemini as the second fastest growing global IT services brand in 2019 in its most recent study. Capgemini is now No. 6 in the list of top 15 consultancies, which is two spots higher ranking as compared to 2018. Capgemini’s brand value growth is 30 percent versus the previous year, according to the study.

Capgemini’s brand value, according to the Brand Finance’s IT Services 15 2019 report, now stands at €5,099M vs. €3,925M in 2018. Furthermore, Capgemini is the only European company in the top 10 of the ranking.

Major brand transformations, the company has undergone in 2017 and 2018, have led to the creation of a clear, future facing and people-centric new brand architecture. The company’s new brand identity was unveiled in October 2017 while larger transformation of its sub-brands – Sogeti and Capgemini Invent took place in 2018. Also in 2018 the company has re-branded its think-tank the Digital Transformation Institute to Capgemini Research Institute. The brand transformation has also influenced worldwide advertising campaigns development – notably “Experience the Capgemini Effect” – as well as the employer brand platform illustrated by the #Loveyourcareer campaign.

The Capgemini Research Institute was ranked #1 for the second consecutive time in 2019 for the quality of its research.

Both the recognition and the progress of Capgemini’s brand value in 2019’s Brand Finance IT Services 15 report reflect the impact of these transformations combined with the solid business performance of the Capgemini Group.

Emmanuel Lochon, VP Group Branding and Advertising, Capgemini:

“We are pleased and proud to be recognized as the second fastest growing brand in the global IT landscape. Our brands are strategic assets for us to connect with clients, talent, partners, shareholders and many other stakeholders in the market. This recognition is a testament to the investments we’ve made to align our brands and present a unified and recognizable portfolio of consulting, technology services and digital transformation offerings to our clients, to help address their business challenges with dynamism, precision and trust.”

Capgemini is at the forefront of innovation active in consulting, technology services and digital transformation. The company relies on more than 200,000 team members in over 40 countries having reported EUR 13.2 billion global revenues in 2018.

SOURCE: Capgemini