(PRESS RELEASE) HOLZMINDEN, Germany, 6-Sep-2019 — /EuropaWire/ — Symrise, a global fragrance and flavoring manufacturer based in Germany, sets up its own application labs in Nigeria. The company opened the new facilities in Lagos, the largest city in the West African country, on September 4, 2019. Nigeria is by far the most populous African nation with more than 190 million inhabitants and a key regional economy.
Rudy McLean, managing director at Symrise South Africa, comments: “This will strengthen our presence and underpin our growth goals in the region. With these application labs, we can create products in the market for the market. We can deepen our understanding of the preferences and needs of local people and – where possible – use local raw materials. With this new investment, we are enhancing our local footprint and intensifying our long-term commitment to Nigeria and the region.”
Local Symrise experts will work on flavors for various application areas, in particular for beverages, sweet applications and savory foods, as well as fragrances and cosmetic ingredients in the labs. Symrise aims to meet the preferences of regional customers as closely as possible with this local expansion.
Symrise’s Scent & Care and Flavor & Nutrition segments has been present in Nigeria for more than 30 years, gaining much experience needed to familiarize itself with the local markets. The company’s local team has also built a close and lasting relationships with customers. The new application labs will help Symrise incorporate customer preferences and market requirements in product development locally and with speed. The company will also employ three new lab specialists in Nigeria.
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