Symrise’s culinary insights tool Chefs United now with over 26,000 chefs from around the world sharing information on local cuisine, cooking practices and taste preference

• Scope of culinary insights expanded
• Number of chefs increased to over 26,000
• Information from more than 5,000 chefs in every major region

HolzmindenGermany, 16-7-2014 — /EuropaWire/ — Chefs United, the culinary insights tool of Symrise, is continuing to grow. More than 26,000 chefs from around the world are now sharing information on local cuisine, cooking practices and taste preferences. Symrise turns this knowledge into products with tastes that are typical for the region together with its customers. The company has updated its video about Chefs United to illustrate this.

In the past months, the number of chefs in the Symrise culinary network Chefs United has grown to more than 26,000. The chefs provide information in regards to local taste preferences, typical preparation methods and dishes as well as the latest trends and tastes around the world. Symrise now exchanges information with more than 5,000 chefs in all the major regions. The scope of culinary insights has thus more than doubled and become more detailed. The company has updated its video clip about the network to illustrate how this information is turned into products that suit consumers’ tastes. The video and additional information can be found on www.chefsunited.info.

Since 2012, Chefs United has served as a reliable, differentiating and unique culinary tool that provides meaningful and authentic insights into local cuisine and cooking practices across all continents. In the past two years, Symrise has used this knowledge for various projects together with its customers to jointly benefit from the understanding of the local markets. Symrise has completed more than 15 global projects in that time. Executive Chef Gianfranco Chiarini is the founder and owner of the network for Chefs United. He has thoroughly supported topics like street food, seaweed, onion, beef, bar food, African spices, and others with his expertise.

“The depth of knowledge from Chefs United enables us to assist our customers at an early stage in their product development and over the long term,” explains Gabriel Wachter, Marketing Director EAME Category Culinary at Symrise. “With this unique culinary compass, we develop flavors together with our customers that perfectly suit the tastes of the consumers. This makes Chefs United a network with a promising outlook for us. It is growing continuously and we are already working on exciting new projects.”

About Gianfranco Chiarini
Gianfranco Chiarini is an Italian Michelin-starred chef from Ferrara, whose culinary style is described as Italian “nouvelle fusion cuisine.” His career has taken him from posts in Michelin-starred restaurants and on board cruise ships to working with luxury hotels and in culinary consultancy, research and development and on collaborations in the area of food technology.

About Chefs United
Chefs United, the largest network of its kind so far, brings together chefs on every continent and from the entire culinary spectrum – from five-star restaurants to cafeterias. Chefs United is a unique global network combining more than 26,000 chefs in every area of the world and headed by the award-winning chef Gianfranco Chiarini.

The global network provides Symrise with exclusive and direct access to the culinary findings and insights of chefs working around the world, with their knowledge of regional and local dishes and cuisine in mind. From local taste preferences, specific methods of preparation and products to the latest trends – the possible uses are almost limitless. And it is this knowledge of local cooking practices in particular that makes this network so extraordinary. Authentic insights, results that can be reproduced and the highest degree of practical relevance: With Chefs United, Symrise provides its customers with a unique service for the development and support of their brands – all over the world.
www.chefsunited.info

About Symrise 
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements.

Its sales of € 1.830 billion in 2013 place Symrise among the top four companies in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented in 35 countries in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise thus takes sustainability into account in every part of its corporate strategy. DQS certified Symrise as “Green Company” in 2013.
Symrise – always inspiring more…
www.symrise.com

Media Contact: 

Bernhard Kott
Phone: +49 (0)5531 90-1721
E-mail: bernhard.kott(at)symrise.com

Christina Witter
Phone: +49 5531 90-21 82
E-mail: christina.witter(at)symrise.com

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