Creative Fusion: Art and Fragrance Collide in Symrise Perfumery School’s Workshop

Art workshop of the Symrise Perfumery School: f.l.t.r. Christopher Pickel, Attiya Lebogang Setai, Gabriela Gerbi, Shangyun Lu, Alicia De Benito Cassadó, the trainees of the Perfumery School (back row) and artists Pia vom Ende and Künstler Christian Kölbl (front row)

(IN BRIEF) Symrise Perfumery School has introduced an innovative approach to trainee perfumer education through a two-day watercolor workshop titled “Forest. City. Fragrance.” Trainees visited Berlin and, guided by artists, translated their experiences of nature and urban environments into watercolor artworks. These artworks served as the inspiration for creating unique fragrances. Symrise’s commitment to nurturing creativity reflects the evolving fragrance industry’s demand for diverse and innovative scents. Five trainees from different backgrounds produced fragrances inspired by their artistic creations, blending elements of nature and city life into their unique scents. This approach emphasizes creativity as a strategic foundation in perfumer training.

(PRESS RELEASE) HOLZMINDEN, Germany, 12-Sep-2023 — /EuropaWire/ —  Symrise (ETR: SY1), a global fragrance and flavoring manufacturer based in Germany, announces that its Symrise Perfumery School, in a fusion of creativity and sensory exploration, has  recently conducted an innovative two-day watercolor workshop, employing the motto “Forest. City. Fragrance.” During this artistic journey, the current class of trainee perfumers embarked on an art safari through the vibrant city of Berlin. Guided by two accomplished artists, they translated their experiences of both the serene forest and bustling cityscape into captivating watercolor artworks, which subsequently served as the foundation for unique fragrance creations. This innovative approach reflects Symrise’s commitment to nurturing creativity as a strategic cornerstone in the training of emerging perfumers.

The fragrance industry is rapidly evolving, with hundreds of new creations entering the market annually. Manufacturers strive to offer fragrances that cater to diverse tastes, placing significant demands on the creativity of perfumers. Symrise, a leader in the field, has designed its training program to meet these evolving needs. The curriculum includes traditional elements such as the study of fragrance raw materials, accords, and technological aspects. This year, the Symrise Perfumery School introduced a selection of art workshops, aiming to cultivate inspiration techniques.

The inaugural workshop took the trainee perfumers to Berlin, where they delved into the world of watercolor painting under the guidance of artists Pia vom Ende and Christian Kölbl. The artists shared their expertise on capturing sensory impressions and moments using paint. On the first day, the group of five trainees ventured into the forest, immersing themselves in the rich tapestry of flora and fauna. The forest’s scents and sounds served as a wellspring of inspiration, resulting in vibrant and evocative watercolor artworks. Seeking contrast, the second day led the trainees into the heart of the bustling metropolis, where the cacophony of urban life became the backdrop for further olfactory exploration. These vivid sensory impressions provided fertile ground for the creation of a complete watercolor series, fusing the experiences of both days.

Back in Holzminden, Germany, the trainees translated their impressions into five distinctive fragrances, each creatively reflecting their diverse backgrounds and inspirations:

  1. “Saturn 100101” by Alicia De Benito Cassadó (Spain) – Combines the scent of outer space with cold amber notes, evoking new technical devices.
  2. “Pig Sneaker” by Christopher Pickel (United States) – Blends the scent of new sneakers with animalistic gourmand notes inspired by street food vendors.
  3. “Ash Garden” by Gabriela Gerbi (Brazil) – Combines elements of nature and city, reflecting nature’s role as a source of energy for urban life.
  4. “Lilac in the Forest of Berlin” by Attiya Lebogang Setai (South Africa) – Emphasizes soft lilac powder notes from the Spandau city forest.
  5. “Forget-Me-Not” by Shangyun Lu (China) – Draws inspiration from a Chinese poem by Dai Wangshu, evoking the scent of lilac on a gloomy day.

These fragrances showcase the creative prowess of the Symrise Perfumery School’s trainees, underlining the institution’s commitment to fostering innovation in fragrance creation.

“Artistic activities, such as painting, can augment a special gift,” explains Marc vom Ende, senior perfumer at Symrise and head of the Perfumery School in Holzminden. “We wanted to achieve this effect with our art workshop for our budding perfumers. They learn to develop their special gift, i.e., the ability to draw inspiration from very different sources. That will help them come up with creative ideas for our customers in their creative work to come.”

About Symrise:
Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of approximately € 4.6 billion in the 2022 fiscal year make Symrise a leading global provider.
Headquartered in Holzminden, Germany, the Group is represented in more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an
indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more…

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Bernhard Kott
Tel.: +49 55 31 90-1721

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SOURCE: Symrise


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