Tag Archives: sports

PUMA Celebrates African Heritage with Launch of National Team Kits

(IN BRIEF) PUMA has launched Home and Away kits for Egypt, Côte d’Ivoire, Morocco, Senegal, and Ghana, blending cultural heritage and cutting-edge performance. Each kit reflects national identity, with designs inspired by historical and cultural elements like Egyptian Pharaohs, Moroccan … Read the full press release

Sunderland AFC Teams Up with Thorn and Zumtobel for Comprehensive Stadium Lighting Upgrade

(IN BRIEF) Sunderland AFC has partnered with Thorn and Zumtobel to complete a major lighting upgrade at the Stadium of Light. The installation aims to improve the matchday experience while supporting the club’s sustainability goals, providing a cutting-edge lighting solution … Read the full press release

Liiga and Neste Team Up to Cut Emissions with Renewable Diesel for Hockey Season Travel

(IN BRIEF) Neste and Finland’s ice hockey league, Liiga, have partnered to use Neste MY Renewable Diesel™ for team bus travel during the 2024–2025 season, reducing CO₂ emissions by approximately 6,400 tons—equivalent to the annual carbon footprint of 500-600 Finns. … Read the full press release

ABN AMRO Analysis Highlights Link Between Limited Access to Sports, Culture, and Lower Test Scores Among Dutch Children

(IN BRIEF) An analysis by ABN AMRO Foundation reveals that Dutch primary school children with limited access to sports and cultural activities are more likely to receive recommendations for lower levels of secondary education, potentially limiting their educational and career … Read the full press release

FDJ and SUEZ Renew Support for France’s Leading Women’s Cycling Team, Embracing Diversity and Excellence in Sports

(IN BRIEF) FDJ and SUEZ have renewed their sponsorship of France’s leading women’s cycling team, FDJ-SUEZ, for another three seasons, supporting the team’s development and commitment to diversity in sports. The extended partnership will help the team, led by General … Read the full press release

Heathrow Airport Welcomes NFL Teams for London Games Celebration

(IN BRIEF) Heathrow Airport is gearing up to host NFL teams and fans as they arrive in the UK for the much-anticipated 2024 NFL London Games. To mark this occasion, the airport is unveiling its own “gameday stats” and honoring … Read the full press release

Norwich City Women’s Football Player Millie Daviss Launches Academic Career at UEA

(IN BRIEF) Millie Daviss, a player for the Norwich City Women’s Football Club, has embarked on a new journey as a lecturer at the University of East Anglia (UEA). Starting her academic career, Millie will teach subjects related to academic … Read the full press release

Thorn and Zumtobel Illuminate SAP Garden, Enhancing Sports and Event Experience in Munich

(IN BRIEF) Thorn and Zumtobel have partnered with Red Bull Stadion GmbH to provide cutting-edge lighting solutions for the newly completed SAP Garden in Munich’s Olympic Park. The sports venue, designed by Danish architects 3XN, features a dynamic façade and … Read the full press release

Loughborough University Wins Sports University of the Year for the Fourth Time, Continuing Athletic and Academic Excellence

(IN BRIEF) Loughborough University has been named Sports University of the Year for the fourth time by The Times and The Sunday Times Good University Guide 2025. This recognition follows a successful summer where athletes linked to the university won … Read the full press release

FC Bayern and MAN Truck & Bus Team Up to Launch Electric Vehicle Charging Hub at Allianz Arenal

(IN BRIEF) MAN Truck & Bus, in partnership with FC Bayern Munich, has launched a project to build a public charging park for electric trucks and buses at the Allianz Arena in Munich. The charging park, featuring high-power and megawatt … Read the full press release

LEGO and Nike Unite to Inspire Global Creativity and Play Through New Partnership

(IN BRIEF) The LEGO Group and Nike, Inc. have announced a multi-year partnership to unite creative play and sport, aiming to inspire children and families globally. This collaboration will launch in 2025, featuring co-branded products, experiences, and content that merge … Read the full press release

PUMA Recognized Among Europe’s Top Ten Climate Leaders by Financial Times

(IN BRIEF) PUMA has been recognized as one of Europe’s top ten Climate Leaders by the Financial Times, achieving its highest-ever ranking of eighth place. The company’s early achievement of its climate goals and new ambitious targets for 2030 highlight … Read the full press release

University of Warwick and RFU Launch Innovative Partnership to Promote Women’s Rugby

(IN BRIEF) The University of Warwick and the Rugby Football Union (RFU) have launched a Knowledge Transfer Partnership (KTP) aimed at promoting women’s rugby in England through sociolinguistic insights. The initiative will explore how the language used by rugby coaches … Read the full press release

Pirelli Partners with Hill-Climb Champion Simone Faggioli for “Set the Time” Event

(IN BRIEF) Pirelli is partnering with hill-climb champion Simone Faggioli for the first “Set the Time” event during the Rieti-Terminillo hill-climb race on August 4. Faggioli will drive a Porsche 911 (992) equipped with Pirelli’s P Zero Trofeo R tyres … Read the full press release

Paris 2024 Unveils Special Edition Mascot and Poster for Games Medallists

(IN BRIEF) Paris 2024 has revealed a special edition medallist mascot that will be presented to all Olympic and Paralympic Games medallists. This tradition will continue with the distribution of the mascot and the Games’ Iconic Poster. The mascots, designed … Read the full press release

Allianz Teams Up with Football Star Harry Kane as Global Brand Ambassador

(IN BRIEF) Allianz has partnered with football star Harry Kane, naming him as their global brand ambassador. Kane, known for his football prowess and advocacy for mental health, will collaborate with Allianz on marketing initiatives aimed at inspiring the next … Read the full press release

University of Warwick Hosts Spectacular Finale for Flame of Friendship Project, Uniting Coventry Schools in Olympic Spirit

(IN BRIEF) The University of Warwick concluded the Flame of Friendship project with a lively finale, uniting over 700 school children and teachers from 63 schools across Coventry. Held at the Sports and Wellness Hub, the event featured a vibrant … Read the full press release

Iberdrola Chairman Ignacio Galán Visits Spanish Women’s National Soccer Team to Show Support

(IN BRIEF) Ignacio Galán, Chairman of Iberdrola, visited the Spanish women’s national soccer team at their training camp in Las Rozas to express the company’s unwavering support ahead of their games in Paris. Galán praised the team’s talent and recent … Read the full press release

Warwick Psychologist Analyzes Wimbledon’s Prestige and Its Appeal Over Football

(IN BRIEF) Dr. Elisabeth Blagrove, a psychologist at The University of Warwick, examines why Wimbledon is often viewed as prestigious and posh. She attributes this to its rich history, strict dress codes, and exclusive elements. Dr. Blagrove also suggests that … Read the full press release

Loughborough Tennis Prodigy Henry Searle Granted Wildcard Entry for Wimbledon Singles Main Draw

(IN BRIEF) Henry Searle, an 18-year-old talent from Loughborough University National Tennis Academy (LUNTA), has been granted a wildcard entry to compete in the singles main draw at Wimbledon this summer. The tournament runs from July 1 to July 14. … Read the full press release

PUMA Teams Up with Rosé of BLACKPINK to Redefine Classic Style and Culture

(IN BRIEF) PUMA has announced a new partnership with Rosé from BLACKPINK, one of K-pop’s most influential groups. As PUMA’s newest ambassador, Rosé will collaborate on global campaigns and the “Rewrite the Classics” initiative, focusing on iconic PUMA styles. Her … Read the full press release

PUMA Launches CLOUDSPUN Collection: Elevating Comfort and Performance in Athletic Wear

(IN BRIEF) PUMA has launched its CLOUDSPUN Collection, featuring innovative athletic wear known for its ultra-soft fabric and advanced performance features such as moisture-wicking and 4-way stretch. The collection includes a range of men’s and women’s apparel designed for comfort … Read the full press release

PUMA Extends Sponsorship for Christopher Street Day Nürnberg, Affirming Commitment to LGBTQ+ Rights

(IN BRIEF) PUMA extends its sponsorship of Christopher Street Day Nürnberg for three more years, highlighting its ongoing commitment to LGBTQ+ rights. The company will actively participate in Pride events, organize Pride Month activities for employees, and illuminate its headquarters … Read the full press release

French Guiana Makes Olympic History with Torch Relay Debut

(IN BRIEF) French Guiana made history as the first French overseas territory to host the Olympic Torch Relay, showcasing its stunning landscapes and cultural heritage. The relay, organized by the French Federation for judo, featured local celebrities like Lucie Décosse … Read the full press release

Rheinmetall and Borussia Dortmund Forge Strategic Partnership to Champion Social Awareness

(IN BRIEF) Rheinmetall and Borussia Dortmund announce a significant three-year partnership, marking Rheinmetall as a “Champion Partner” to the Bundesliga club. This collaboration aims to leverage wide-reaching advertising space, marketing rights, and event opportunities within the stadium and club grounds, … Read the full press release

Deutsche Telekom Elevates Connectivity for UEFA EURO 2024™

(IN BRIEF) Deutsche Telekom is gearing up German soccer stadiums for top-notch technical performance ahead of UEFA EURO 2024™, installing over 750 new 5G antennas and around 65 kilometers of fiber optics. With a focus on ensuring seamless connectivity for … Read the full press release

Generali Champions Gender Equality and Youth Empowerment through Sailing

(IN BRIEF) In its ongoing commitment to fostering diversity and inclusion, Generali, the presenting sponsor of Barcolana, continues to champion gender equality and youth empowerment in the sailing community. With initiatives like the Generali Women in Sailing Trophy, dedicated to … Read the full press release

PUMA Collaborates with Lost Management Cities for Retro GV Special Sneaker Revival

(IN BRIEF) PUMA partners with Seoul-based Lost Management Cities to reintroduce the iconic 2024 GV Special sneaker from PUMA’s archives. Inspired by ‘80s tennis culture, Lost Management Cities infuses the silhouette with a playful color scheme, incorporating hand-finished details like … Read the full press release

PUMA Unveils ULTRA 5: A Futuristic Speed Machine for Football

(IN BRIEF) PUMA introduces the ULTRA 5, a groundbreaking football boot set to revolutionize speed and performance on the pitch. Engineered with insights from motorsport and collaborations with Formula One teams, the ULTRA 5 features a SPEEDSYSTEM carbon outsole and … Read the full press release

Vodafone’s 5G Fan App Enhances Spectator Experience at Record-Breaking Wales Women’s Six Nations Final

(IN BRIEF) The 2024 Wales Women’s Six Nations final witnessed a groundbreaking turnout of 10,592 fans at Cardiff’s Principality Stadium, where Vodafone UK unveiled its innovative 5G Fan App. Developed in collaboration with AR specialists Immersiv.io, the app leverages Vodafone’s … Read the full press release

Paris 2024 Pride House Paves the Way for Inclusive Sports Legacy

(IN BRIEF) Paris 2024 announces the launch of Pride House · Paris 2024 at the Péniche Rosa Bonheur on the Seine, marking International Day Against Homophobia, Transphobia, and Biphobia. This initiative, supported by partners including Minister Aurore Bergé and IOC … Read the full press release

Olympic Torch Lights Up Haute-Garonne: A Day of Celebration and Inspiration

(IN BRIEF) Stage 9 of the Olympic Torch Relay in Haute-Garonne, South West France, was a day filled with excitement and inspiration as nearly 150 torchbearers carried the flame through various towns. The Torch Relay showcased the region’s vibrant culture … Read the full press release

PUMA and Borussia Dortmund Unveil Timeless 2024/25 Home Kit with Sustainability Focus

(IN BRIEF) PUMA and Borussia Dortmund have launched the 2024/25 Home kit, paying homage to the club’s rich heritage while incorporating modern design elements. The classic Black & Yellow kit features a sleek pinstripe flair, symbolizing Dortmund’s enduring legacy and … Read the full press release

Paris 2024 Unveils Stunning Design for Olympic and Paralympic Torch Relay Cauldron by Mathieu Lehanneur

(IN BRIEF) Paris 2024, in anticipation of the Torch Relay’s arrival in Marseille on 8 May, reveals the striking design of the Olympic and Paralympic Torch Relay cauldron, crafted by renowned designer Mathieu Lehanneur and manufactured by ArcelorMittal. The cauldron, … Read the full press release

PUMA Hoops and LaMelo Ball Introduce the LaFrancé: A Bold Lifestyle Sneaker

(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired by LaMelo’s signature style and his lifestyle brand LaFrancé, the sneaker takes cues from 90s and early 2000s skate footwear, … Read the full press release

PUMA and Mercedes-AMG PETRONAS F1 Team Launch Exclusive Mad Dog Jones Collection

(IN BRIEF) PUMA, in collaboration with the Mercedes-AMG PETRONAS Formula One Team, introduces a groundbreaking collection by Mad Dog Jones, blending style, performance, and motorsport. Inspired by the vibrant energy of Miami’s Thermal Vision, the collection captures the chromatic vibrancy … Read the full press release

Schaeffler and Marco Wittmann Embark on Sixth Year of Brand Ambassador Partnership with Innovations in DTM

(IN BRIEF) As the new season of the Deutsche Tourenwagen Masters (DTM) commences, Schaeffler and Marco Wittmann, brand ambassador since 2019, enter their sixth year of collaboration. Wittmann, driving for Schubert Motorsport, aims for success with the support of Schaeffler’s … Read the full press release

PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede … Read the full press release

PUMA x Mercedes-AMG PETRONAS F1 Team: Unveiling the Crews Go Summer Collection

(IN BRIEF) PUMA collaborates with the Mercedes-AMG PETRONAS F1 Team to introduce the Crews Go Summer Collection, seamlessly blending the team’s iconic identity with casual streetwear silhouettes. Each piece in the collection, from hoodies to shorts and shirts, exudes track … Read the full press release

PUMA Launches “FOREVER. FASTER.” Campaign: Inviting All to Embrace Speed and Sporting Excellence

(IN BRIEF) PUMA unveils its first worldwide brand campaign in a decade, titled “FOREVER. FASTER. – See The Game Like We Do,” aiming to solidify its position as the fastest sports brand globally. Rooted in PUMA’s DNA, the campaign celebrates … Read the full press release