Tag Archives: Roland Berger Reports Changing Consumer Priorities in Asia with Local Brands Gaining Strength

Roland Berger Study Highlights Shift in Asian Consumer Behavior as Trust and Quality Overtake Price

(IN BRIEF) Roland Berger’s latest Asia Consumer Study reveals that while Asia will generate more than USD 7 trillion in additional consumption over the next decade, consumer behavior is becoming more selective and value-driven. Factors such as product quality, reliability, … Read the full press release