
Le fabricant allemand de cosmétiques haut de gamme Asambeauty, qui fait partie du groupe Ströer, a surperformé le marché au deuxième trimestre 2022 malgré un environnement difficile
(COMMUNIQUÉ DE PRESSE) COLOGNE, 13-Jul-2022 — /EuropaWire/ — Ströer SE & ; Co. KGaA (ETR : SAX), une société allemande de publicité extérieure, de publicité en ligne, de panneaux d’affichage et de mobilier urbain, a annoncé que sa filiale, le fabricant allemand de cosmétiques haut de gamme Asambeauty, qui fait partie du groupe Ströer depuis 2016 , a surperformé le marché au deuxième trimestre 2022 malgré un environnement difficile. La marque de maquillage M. Asam® MAGIC FINISH double ses ventes d’une année sur l’autre dans les principales pharmacies, tandis que les soins de la peau progressent deux fois plus vite que le marché global des soins du visage dans le secteur des pharmacies. La marque de soins capillaires de la société, ahuhu, a connu une croissance 10 fois plus rapide que le marché et a doublé ses ventes d’une année sur l’autre dans le secteur des pharmacies. Asambeauty s’est classé 8e dans le score de marque NielsenIQ.
Asambeauty a constamment surperformé le marché au deuxième trimestre 2022 : la marque décorative M. Asam® MAGIC FINISH a doublé ses ventes dans les principales pharmacies au cours de la période de mars à mai par rapport à l’année précédente, ce qui lui a valu la 8e place du score de marque NielsenIQ pour le premier temps
La division M. Asam Skincare croît deux fois plus vite que l’ensemble du marché des soins du visage dans le secteur des parapharmacies. Selon les données de NielsenIQ, la marque ahuhu (soins capillaires) a également réussi à doubler ses ventes d’une année sur l’autre dans le secteur des pharmacies.
Asambeauty, qui fait partie du groupe Ströer depuis 2016, démontre ainsi une fois de plus ses atouts dans l’environnement difficile d’aujourd’hui. Cela est dû en partie au fait que l’entreprise a adopté des canaux de vente et de communication innovants et qu’elle est parfaitement positionnée en se concentrant sur les activités numériques. Asambeauty réalise ainsi une forte croissance même en période difficile de forte hausse de l’inflation et de dépenses de consommation restreintes sur le marché cosmétique dans son ensemble.
Au cours des dernières années, Asambeauty a réussi à augmenter ses ventes année après année de 25 % en moyenne. La plateforme de beauté en ligne connaît la croissance la plus importante et représente désormais la moitié du chiffre d’affaires total. Depuis que Ströer a acquis une participation majoritaire dans l’entreprise en 2016, le chiffre d’affaires d’Asam a plus que triplé – avec actuellement environ 1,8 million de clients et plus de 33 millions de produits vendus par an (2021). Depuis 2021, l’entreprise s’est développée avec succès à l’international en France, en Pologne, en Chine et avec des activités sélectives aux États-Unis.
*NielsenIQ, Drugstores Allemagne, période comparative mars à mai21/22, Ventes en €
À propos d’Asambeauty
Asambeauty est une entreprise allemande active à l’échelle mondiale pour les cosmétiques haut de gamme efficaces et s’est développée ces dernières années en une expérience de beauté complète grâce à une approche multicanal. Les marques propres M. Asam®, ahuhu organic hair care, YOUTHLIFT®, FLORA MARETM et Kräuterhof® proposent une large gamme de produits dans les domaines des soins du visage, du corps et des cheveux ainsi que du maquillage. L’expertise beauté de l’entreprise est également appréciée en tant que fabricant de marque maison. Aujourd’hui, asambeauty développe et produit plus de 1 000 articles “Made in Germany”. Une attention particulière est accordée à l’interaction d’ingrédients actifs sélectionnés à base de plantes et de haute technologie et à leurs formes d’application.
Avertissement
Ce communiqué de presse contient des “énoncés prospectifs” concernant Ströer SE & Co. KGaA (“Ströer”) ou du groupe Ströer, y compris les évaluations, estimations et prévisions concernant la situation financière, la stratégie commerciale, les plans et objectifs de la direction et les activités commerciales futures de Ströer ou du groupe Ströer. Les déclarations prospectives sont soumises à des risques connus et inconnus, à des incertitudes et à d’autres facteurs susceptibles de faire en sorte que les résultats d’exploitation, la rentabilité, la performance ou les réalisations de Ströer ou du groupe Ströer soient sensiblement différents de tout résultat d’exploitation, rentabilité, performance ou réalisations exprimées ou sous-entendues par ces déclarations prospectives. Ces déclarations prospectives sont faites à la date de ce communiqué de presse et sont basées sur de nombreuses hypothèses qui peuvent également s’avérer incorrectes. Ströer ne fait aucune déclaration et n’assume aucune responsabilité quant à la présentation fidèle, l’exhaustivité, l’exactitude, l’adéquation ou l’exactitude des informations et évaluations contenues dans ce document. Les informations contenues dans ce communiqué de presse sont susceptibles d’être modifiées sans préavis. Il peut être incomplet ou abrégé et peut ne pas contenir toutes les informations importantes relatives à Ströer ou au groupe Ströer. Ströer n’assume aucune obligation de mettre à jour ou de réviser publiquement les déclarations prospectives ou autres informations contenues dans les présentes, ni à la suite de nouvelles informations, d’événements futurs ou autrement.
AVIS DE NON-RESPONSABILITÉ: La version française de ce communiqué de presse est une traduction du communiqué de presse original, qui est rédigé en anglais, et est uniquement à des fins d’information. En cas de divergence, la version anglaise de ce communiqué de presse prévaudra.
Contact presse:
+49 2236 9645-246
presse@stroeer.de
SOURCE: Ströer SE & Co. KGaA
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