EBRD-Backed Sanum per Fructus Modernizes Serbian Beekeeping with Digital Innovation for Sustainable Honey Production

EBRD-Backed Sanum per Fructus Modernizes Serbian Beekeeping with Digital Innovation for Sustainable Honey Production

(IN BRIEF) Sanum per Fructus, a honey producer in Kragujevac, Serbia, is modernizing its operations by integrating digital technology while maintaining traditional beekeeping practices. Supported by the EBRD’s Youth in Business Programme, the company connects with local beekeepers through a newly developed app to enhance communication, ensure high-quality honey production, and promote sustainable beekeeping practices. This initiative supports local beekeepers, protects the environment, and strengthens the company’s commitment to sustainability and quality.

(PRESS RELEASE) LONDON, 30-Aug-2024 — /EuropaWire/ — In Kragujevac, Serbia, a deep-rooted beekeeping tradition is undergoing a modern transformation, thanks to the innovative efforts of Sanum per Fructus, a company dedicated to producing 100 percent natural honey. Under the leadership of founder Vladimir Milanović, the company is blending age-old practices with cutting-edge technology to create a sustainable future for honey production, gaining recognition across Europe and beyond.

Sanum per Fructus, supported by the EBRD’s Youth in Business Programme with contributions from the European Union, Luxembourg, Sweden, and Italy through the Central European Initiative, is a youthful enterprise with an average employee age of 30. This youthful energy is driving the company’s embrace of digital tools to enhance efficiency and sustainability in its operations.

Chief of Laboratory Aleksandra Slavković leads the quality assurance process, ensuring that the honey sourced from local beekeepers is of the highest standard. The company’s meticulous testing process guarantees that only premium honey reaches consumers, reflecting their commitment to excellence.

Local beekeepers like Mica Đorđević, whose family has been in the beekeeping business for generations, play an integral role in this ecosystem. Mica’s attention to detail, such as insulating frames in winter to maintain clean honeycombs, ensures the production of exceptional honey.

To further support local beekeepers and streamline operations, Sanum per Fructus has developed a digital application through the EBRD programme. This app connects the company with beekeepers like Mica, minimizing errors and promoting sustainable practices that protect the bees and ensure high-quality honey production.

The significance of sustainable honey production extends beyond the product itself, as bees are vital pollinators crucial to global ecosystems and food production. Sanum per Fructus is committed to protecting this essential species while providing consumers with top-tier honey.

The new technology is set to revolutionize the market placement of honey and honey products, offering security and efficiency to local beekeepers. As Mica notes, this development is key to sustaining beekeeping traditions and ensuring their future viability.

Sanum per Fructus is leading the charge in modernizing honey production, preserving the environment, and supporting local communities, ensuring that the finest honey remains accessible for generations to come.

Media contact:

Tel: +44 207 338 7805
Email: Group-PressUnit@ebrd.com

SOURCE: EBRD