A Decade of Excellence: BusStore’s Journey to European Industry Leadership

A Decade of Excellence: BusStore’s Journey to European Industry Leadership Copyright: Daimler Truck AG

(IN BRIEF) BusStore, a leading European brand for marketing used buses under Daimler Buses, is celebrating its ten-year anniversary since opening its first site in Neu-Ulm, Germany, in February 2014. Over the past decade, BusStore has expanded its network to 25 sites across 23 European countries, becoming the market leader in the industry. With a focus on transparency and reliability, BusStore offers a range of top-quality used buses classified into Gold, Silver, and Bronze categories. The brand’s success is attributed to its dedicated employees, loyal partnerships, and commitment to customer satisfaction. Looking ahead, BusStore plans to venture into the second-hand market for buses with alternative drives, aligning with sustainability goals and market trends.

(PRESS RELEASE) LEINFELDEN-ECHTERDINGEN/ NEU-ULM, 27-Feb-2024 — /EuropaWire/ — Daimler Truck AG (ETR: DTG), one of the world’s largest commercial vehicle manufacturers, announces that BusStore, the renowned European brand spearheading the marketing of used buses under Daimler Buses, marks a significant milestone this year, celebrating ten years since the inauguration of the BusStore Center in Neu-Ulm, Germany. Established in February 2014 as the first and largest BusStore site globally, this anniversary underscores BusStore’s remarkable journey to becoming the industry leader in the European market. With a network of 25 sites across 23 European countries, BusStore has not only expanded its physical presence but also diversified its service offerings, catering to the evolving needs of customers.

Till Oberwörder, CEO of Daimler Buses, expressed pride in BusStore’s achievements, stating, “Over the past ten years, we have cultivated a robust business model, fostering dedicated employees, loyal partnerships, and trusted customer relations, delivering unparalleled value to all stakeholders in the used bus industry.” Looking ahead, Oberwörder emphasized plans to venture into the second-hand market for buses with alternative drives, aligning with evolving market trends and sustainability imperatives.

BusStore’s journey began with its official introduction at the Busworld trade fair in 2013, culminating in the inauguration of the Neu-Ulm BusStore Center in 2014, setting the stage for a remarkable trajectory of growth and success. The brand’s expansive network, comprehensive bus expertise, and commitment to maintaining top-notch vehicle quality have earned the trust of over 3,500 satisfied customers across 54 countries over the past decade.

Steffen Germ, Head of BusStore Europe, lauded the dedication of employees, customers, and partners, attributing their collective efforts to BusStore’s position as a premier provider of top-quality used buses throughout Europe. “Much more important than all the figures are the employees, customers and partners who have made BusStore what it is today: a European network that stands for a unique range of top-quality used buses. Whether at difficult times, such as during COVID-19 pandemic, or in a boom like the one we are experiencing now: We always guarantee the same high standards across countries, and we offer all facets of the business, from direct sales to leasing or financing, with and without a buy-back guarantee. In addition, with our drivetrain warranty we have an absolute unique selling point on the market, which offers our customers additional security and guarantees maximum availability within Europe’s best service network, by offering Omniplus service and maintenance contracts.”

With the continuous expansion of its network, BusStore has witnessed significant growth, doubling its presence to 25 sites in just ten years. The extensive network enables customers to access a wide range of used buses tailored to their requirements, with the flexibility to source vehicles from various sites across Europe. Notably, BusStore’s transparent classification system, categorizing buses into Gold, Silver, and Bronze based on quality, ensures reliability and instills trust among buyers.

In addition to its diverse range of used buses, BusStore has expanded its service portfolio to encompass leasing, financing, service contracts, and retrofit solutions, catering to the diverse needs of customers. The launch of innovative initiatives such as “BusStore Flexible Leasing” underscores BusStore’s commitment to delivering flexible and customer-centric solutions. Moreover, customers benefit from the extensive Omniplus service network, ensuring maximum availability and support across Europe.

The Neu-Ulm BusStore Center serves as the nerve center of BusStore’s operations, facilitating the sale of over 500 used vehicles annually. Boasting a sprawling area of approximately 15,000 square meters, the center houses an extensive inventory of used vehicles, complemented by state-of-the-art facilities including workshops, a paint shop, and office space. With a team of dedicated sales consultants and workshop employees, the Neu-Ulm BusStore Center remains at the forefront of BusStore’s mission to deliver excellence in the used bus market.

As BusStore commemorates a decade of success, it reaffirms its commitment to driving innovation, fostering customer-centric solutions, and advancing sustainability across the European used bus industry. Through steadfast dedication and unwavering commitment to excellence, BusStore continues to redefine standards and shape the future of the used bus market in Europe.

Media contacts:

Spokesperson Setra Product & Service Communications
+49 160 86 16 312

Spokesperson Mercedes-Benz Buses
+49 160 8614813

Head of Communications Product & Corporate Mercedes-Benz Trucks / Daimler Buses
+49 176 30936446

SOURCE: Daimler Truck AG

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