The next-generation SWEETY® culture by Chr. Hansen reduces added sugar by up to 1g for every 100g of yogurt

Using the power of fermentation, SWEETY® enables producers to maintain the enjoyable level of sweetness their customers love

(PRESS RELEASE) HOERSHOLM, Denmark, 16-Nov-2021 — /EuropaWire/ — Chr. Hansen (CPH: CHR), a Danish bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries, has announced the latest addition to its sugar reduction portfolio for fresh dairy – the next-generation SWEETY® culture. Using the power of fermentation, SWEETY® enables producers to maintain the enjoyable level of sweetness their customers love, all while reducing added sugar by up to 1g for every 100g of yogurt.

Helping fresh dairy producers find their low-sugar sweet spot

“At Chr. Hansen, we have made it our mission to develop natural products that help create a better world,” says Katarzyna McCall, Senior Commercial Development Manager in Chr. Hansen’s fresh dairy practice. “Given that a growing contingent of consumers are cutting sugar from their diets—but also prefer to steer clear of artificial sweeteners—we wanted to explore how the industry could satisfy the near-universal craving for a bit of sweetness while meeting emerging consumer preferences for all-natural options.”

“Our introduction of SWEETY^® Y-3 is our newest innovation within Chr. Hansen’s sugar reduction portfolio,” says McCall. “The SWEETY^® culture uses nature’s process of fermentation to cut the sugar and keep the sweetness. It works by converting lactose to glucose, naturally enhancing the sweetness perception in yogurt and enabling organic and VLOG labelling.” SWEETY^® Y-3 builds on the previous generation by offering thicker, more indulgent texture capabilities.

“We believe the opportunities SWEETY^® Y-3 offers the marketplace are timely, important and necessary for supporting better health and meeting growing consumer demand for tasty yogurt with a reduced sugar content,” McCall continues. “With one in three consumers reporting that they look for foods with limited or no added sugar, SWEETY^® Y-3 enables producers to naturally reduce the added sugar content in yogurt without compromising its appeal, so that consumers can lower their sugar intake without having to lower their standards.”

SWEETY^® Y-3 joins a robust portfolio of Chr. Hansen cultures and enzymes designed to balance fresh dairy recipes and reduce sugar

Chr. Hansen also offers NOLA^® Fit and Ha-Lactase^™, both of which use enzymatic activity to reduce lactose and optimize the natural sweetness in dairy. To avoid the use of added sugar to compensate for increased acidity during shelf life, Chr. Hansen offers its pH-stable YoFlex^® cultures, which create a mild base for optimized lactase performance.

SWEETY^® Y-3, NOLA^® Fit, Ha-Lactase^™ and YoFlex^® are trademarks of Chr. Hansen A/S

Chr. Hansen is a global, differentiated bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. At Chr. Hansen we are uniquely positioned to drive positive change through microbial solutions. We have worked for over 145 years to enable sustainable agriculture, better food and healthier living for more people around the world. Our microbial and fermentation technology platforms, including our broad and relevant collection of around 40,000 microbial strains, have game-changing potential. Matching customer needs and global trends we continue to unlock the power of good bacteria to respond to global challenges such as food waste, global health and the overuse of antibiotics and pesticides. As the world’s most sustainable biotech company, we touch the lives of more than 1 billion people every day. Driven by our legacy of innovation and curiosity to pioneer science, our purpose – To grow a better world. Naturally. – is at the heart of everything we do.

Media contacts:

HELLE REXEN
Media Relations Officer
Corporate Communications
Hoersholm, Denmark
Phone: +45 45 74 76 36
Mobile:+45 20 74 28 40

YANNICK VANDERVEEREN
Head of Media Relations
Corporate Communications
Hoersholm, Denmark
Phone: +45 20 68 64 25
Mobile: +45 20 68 64 25

SOURCE: Chr. Hansen Holding A/S