Tag Archives: marketing

Sainsbury’s Christmas Ad Brings the BFG to Life in a Festive Feast for All

(IN BRIEF) Sainsbury’s has launched a festive Christmas advert featuring the beloved Big Friendly Giant (BFG) alongside a real-life colleague named Sophie. The heartwarming ad follows the BFG and Sophie as they explore Sainsbury’s Taste the Difference and holiday ranges, … Read the full press release

LEGO Group Begins Construction on Innovation Campus to Foster Creativity and Sustainability in Product Design

(IN BRIEF) The LEGO Group has commenced construction on a new 50,000-square-meter Innovation Campus at its Billund headquarters, designed to enhance creativity and sustainability. The facility will unite 1,700 employees, including over 600 designers, in a collaborative space focused on … Read the full press release

Lifecare Transitions to Euronext Oslo Børs as It Moves Closer to Market with Innovative Diabetes Technology

(IN BRIEF) Lifecare, a Norwegian medtech company developing implantable sensors for glucose and biomarker monitoring, has transitioned from Euronext Growth Oslo to the main Euronext Oslo Børs market. This marks a significant milestone for the company, with a market capitalization … Read the full press release

GEMs Consortium Reports Highlight Strong Credit Performance in Emerging Markets, Encourage Investment

(IN BRIEF) The GEMs Consortium, which includes 26 multilateral development banks and development finance institutions, has released two new reports offering in-depth insights into credit risks in emerging markets and developing economies (EMDEs). The reports reveal key data on default … Read the full press release

Euronext Expands European Derivatives Market with New Single Stock Options for Germany, Ireland, and Portugal

(IN BRIEF) Euronext has expanded its European derivatives offering by launching new Single Stock Options for German, Irish, and Portuguese stocks. The addition of 21 German options completes coverage of the DAX 40 Index, while six Irish and four Portuguese … Read the full press release

Elke Anderl Named Chief Commercial Officer to Drive T-Systems’ Growth and Market Leadership in Europe

(IN BRIEF) T-Systems has appointed Elke Anderl as the new Chief Commercial Officer, effective September 1, 2024. She succeeds Urs M. Krämer, who is stepping down. Elke Anderl, a seasoned expert in IT, sales, and service, will oversee global sales … Read the full press release

Webuild Launches Campaign to Inspire Women and Youth Through Sports Champions

(IN BRIEF) Webuild has launched a new communication campaign titled “We Dream, We Build, We Win,” featuring Italian sports champions to inspire women and youth. The campaign highlights themes of teamwork, commitment, and resilience, showcasing the journeys of athletes alongside … Read the full press release

Deutsche Telekom Launches Powerful Campaign Against Disinformation

(IN BRIEF) Deutsche Telekom has launched a powerful new campaign as part of its “No Hate Speech” initiative, aimed at raising awareness about the dangers of disinformation. The campaign uses striking imagery to show how false information spreads rapidly like … Read the full press release

Paris 2024 Unveils Special Edition Mascot and Poster for Games Medallists

(IN BRIEF) Paris 2024 has revealed a special edition medallist mascot that will be presented to all Olympic and Paralympic Games medallists. This tradition will continue with the distribution of the mascot and the Games’ Iconic Poster. The mascots, designed … Read the full press release

Allianz Teams Up with Football Star Harry Kane as Global Brand Ambassador

(IN BRIEF) Allianz has partnered with football star Harry Kane, naming him as their global brand ambassador. Kane, known for his football prowess and advocacy for mental health, will collaborate with Allianz on marketing initiatives aimed at inspiring the next … Read the full press release

BASF Partners with IPP to Market Ammonia, Methanol, and Melamine Plants for Relocation

(IN BRIEF) BASF, in collaboration with International Process Plants (IPP), has agreed to market ammonia, methanol, and melamine plants situated at BASF’s Verbund site in Ludwigshafen, Germany. These assets, made available as part of BASF’s strategic adjustments to maintain competitiveness … Read the full press release

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release

Customer Data Platform Industry Attracts New Participants: CDP Institute Report

(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued growth, with ten new participants, mostly small firms established within the last five years, focused on profile building and analytics. … Read the full press release

Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition

(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer … Read the full press release

Vodafone Partners with Accenture to Optimize Shared Operations, Boost Efficiency, and Drive Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans for a strategic partnership with Accenture aimed at leveraging shared operations to enhance growth, customer service, and operational efficiency across Vodafone’s operating companies and partner markets. The collaboration will build upon Vodafone’s … Read the full press release

Accenture and TD Bank Forge Coalition with Disability:IN to Drive Disability Inclusion in Marketing and Communications

(IN BRIEF) Accenture and TD Bank have partnered to establish a cross-industry coalition comprising Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) powered by Disability:IN. This coalition aims to accelerate disability inclusion in the marketing and communications professions by … Read the full press release

Seasoned Marketer Suresh Balaji Joins Lloyds Banking Group as CMO

(IN BRIEF) Lloyds Banking Group has appointed Suresh Balaji as its Chief Marketing Officer, effective from October 16. In his new role, Balaji will oversee the Brand, Marketing, and Experience function for the group. He will be responsible for developing … Read the full press release

Škoda Auto Set to Re-enter Kazakhstan Market with New Partner Allur Company

(IN BRIEF) Škoda Auto, the Czech car manufacturer, is making a strategic return to the Kazakhstan market by partnering with Allur Company for sales and production. They have signed a partnership agreement, and starting in early 2024, four Škoda models … Read the full press release

Sanofi’s ALTUVIIIO Granted Marketing Authorization in Japan for Hemophilia A Treatment

(IN BRIEF) The Japanese Ministry of Health, Labor, and Welfare (MHLW) has granted marketing authorization for ALTUVIIIO, a novel factor VIII replacement therapy used to control bleeding in patients with hemophilia A. ALTUVIIIO, also known as efanesoctocog alfa, stands out … Read the full press release

Banijay Unveils Rebrand of BLAB to Banijay Media Germany, Emphasizing Creative and Marketing Expertise

(IN BRIEF) Banijay, a prominent media and entertainment company, has rebranded its creative and marketing agency Banijay Live Artist Brand (BLAB) to Banijay Media Germany. The company will now operate under three pillars: House of Brands, House of Likes, and … Read the full press release