Tag Archives: Chiharu Matsuhara

Changing Landscape: BASF Report Highlights Transformation in Car Color Preferences

(IN BRIEF) BASF, a global chemical company, has released its 2023 Color Report for Automotive OEM Coatings, highlighting changing trends in automotive paint choices. The report shows that while achromatic colors (white, black, gray, and silver) remain dominant for non-commercial … Read the full press release

BASF Color Report 2021 for Automotive OEM Coatings: achromatic colors still the most popular, blue gains a momentum

Total vehicle production was lower, shifting the popularity of certain colors Blue and red are having a moment in the sun Despite the shift in colors, white, black, silver, and gray follow a familiar pattern, coating the majority of the … Read the full press release