(IN BRIEF) BASF, a global chemical company, has released its 2023 Color Report for Automotive OEM Coatings, highlighting changing trends in automotive paint choices. The report shows that while achromatic colors (white, black, gray, and silver) remain dominant for non-commercial … Read the full press release
Total vehicle production was lower, shifting the popularity of certain colors Blue and red are having a moment in the sun Despite the shift in colors, white, black, silver, and gray follow a familiar pattern, coating the majority of the … Read the full press release
Posted in Automotive, Chemicals, Germany, Industrial, News, Technology
Tagged achromatic colors, automotive industry, Automotive OEM Coatings, automotive production, BASF, BASF Color Report, BASF Color Report 2021, Chiharu Matsuhara, chromatic colors, Marcos Fernandes, Mark Gutjahr, paint, Paul Czornij
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