New Era for PUMA CATch UP as the Sports Brand Relaunches Its Online Magazine with a Fresh Design and Strategic Vision

New Era for PUMA CATch UP as the Sports Brand Relaunches Its Online Magazine with a Fresh Design and Strategic Vision

(IN BRIEF) PUMA has relaunched its online magazine CATch UP with a bold new design and editorial focus, showcasing the company’s innovations, corporate culture, and strategic vision as it embarks on a transformation to become a top-three global sports brand. The platform, available at puma-catchup.com, features exclusive interviews with CEO Arthur Hoeld and world-record pole-vaulter Armand “Mondo” Duplantis, alongside fresh storytelling that brings PUMA’s 75-year legacy to life. Developed by Cologne-based agency studio8020, the redesigned magazine offers a dynamic mix of in-depth features and quick-read stories to engage a broad global audience of sports fans, journalists, and industry professionals.

(PRESS RELEASE) HERZOGENAURACH, 12-Nov-2025 — /EuropaWire/ —PUMA has unveiled the revamped version of its online company magazine, CATch UP, offering a dynamic new platform for journalists, investors, retailers, athletes, and sports fans to explore the brand’s innovations, culture, and strategic direction. The relaunch marks a major step in PUMA’s transformation journey as it works toward establishing itself as one of the top three global sports brands.

Available at puma-catchup.com, the redesigned magazine has been given a fresh, modern look and an editorial focus that delves deeper into the stories shaping the company’s identity. From pioneering innovations and athletic achievements to corporate heritage and forward-looking strategies, CATch UP aims to give readers an insider’s perspective on the world of PUMA.

“With more than 75 years of history and incredible innovations, PUMA is brimming with interesting stories and historical anecdotes that are too good not to share with a wider audience,” said Kerstin Neuber, Senior Director of Communications at PUMA. “With PUMA CATch UP, we want to tell these stories to anyone who is interested in our company.”

The first features on the newly relaunched platform include an in-depth interview with PUMA CEO Arthur Hoeld, who elaborates on his vision of turning PUMA into a single, unified global sports brand, and an exclusive conversation with PUMA athlete and world-record-holding pole-vaulter Armand “Mondo” Duplantis, who discusses the balance between ambition and mindfulness in elite sport.

Originally launched in 2015 as a digital magazine for PUMA employees, CATch UP quickly gained traction with external readers intrigued by the company’s stories and insights. With this relaunch, PUMA is sharpening the publication’s outward focus — combining long-form features with shorter, easily digestible content designed to appeal to a diverse audience of readers worldwide.

The design, technical architecture, and layout of the new CATch UP platform were created by Cologne-based digital agency studio8020, ensuring an engaging, seamless, and visually distinctive reading experience that reflects PUMA’s energetic and forward-thinking brand identity.

Media Contact:

Robert-Jan Bartunek
Teamhead Corporate Communications
robert.bartunek@puma.com

SOURCE: PUMA