Deutsche Telekom Unveils Green AI Principles to Boost Sustainability Efforts

Deutsche Telekom Unveils Green AI Principles to Boost Sustainability Efforts

(IN BRIEF) Deutsche Telekom has introduced nine green AI principles aimed at reducing the environmental impact of artificial intelligence while enhancing its benefits. These principles focus on energy efficiency, sustainable coding, and transparent carbon tracking. Already, Deutsche Telekom is using AI to optimize energy consumption in data centers and mobile networks. The company’s commitment to sustainable AI aligns with its broader goals of reducing resource consumption and supporting environmental protection efforts. These initiatives will be highlighted at the upcoming DIGITAL X 2024 event in Cologne.

(PRESS RELEASE) BONN, 12-Sep-2024 — /EuropaWire/ — Deutsche Telekom is advancing its commitment to sustainability by introducing nine principles for green artificial intelligence (AI). These guidelines aim to balance the environmental impact of AI, reducing energy and resource consumption while maximizing its benefits. The company is already using AI to improve energy efficiency in data centers and networks, optimizing processes such as cooling systems and antenna usage to reduce energy waste.

Claudia Nemat, Deutsche Telekom’s Board Member for Technology and Innovation, highlighted the company’s dedication to using AI responsibly. Since 2018, Deutsche Telekom has implemented ethical AI guidelines, and the new green AI principles further ensure that AI solutions are designed with sustainability in mind. These principles promote practices such as “green coding,” which minimizes energy use in software, and transparent reporting of AI’s CO2 footprint.

The company’s efforts are evident in various areas, from optimizing mobile network energy consumption to supporting environmental protection through AI-driven solutions. For example, Deutsche Telekom manages the European Union’s Copernicus program, which uses satellite data to identify potential environmental threats like heatwaves and floods.

Deutsche Telekom will also be hosting discussions on sustainability and AI at the upcoming DIGITAL X 2024 event in Cologne, where industry experts will explore the future of green AI.

For more information, visit the DIGITAL X website.

Visit us at DIGITAL X 2024DIGITAL X is coming back to Cologne on September 18th and 19th, 2024. With stages, marketplaces, brand houses and top-class speakers, Cologne’s city center will become a world exhibition of digitalization in 2024 once more. Megatrends of the future and digital solutions will be brought to life – in the areas of future of work, connected business, security and sustainability. DIGITAL X is Europe’s largest cross-industry digitalization initiative, organized by Deutsche Telekom with more than 300 national and international partners involved.

On September 18, Prof. Dr. Antonio Krüger (Computer Scientist & CEO German Research Center for Artificial Intelligence), Claudia Nemat (Deutsche Telekom Board Member for Technology and Innovation), Melanie Kubin-Hardewig (Vice President Group Corporate Responsibility at Deutsche Telekom), and moderator Eckart von Hirschhausen will discuss sustainability and AI. The panel “Human-centered AI must be green AI” will take place from 1:30pm -2:05pm at the Sustainability Stage (Aachener Str. 5, 50674 Cologne).
For more details about DIGITAL X, visit www.telekom.com/digital-x-special.

Media Contact:

Lena Maasewerd
Telekom Blogger
media@telekom.de
+49 228 181 49494

SOURCE: Deutsche Telekom AG