Bayer and M2i Group Join Forces to Offer Sustainable and Non-Toxic Crop Protection Solutions

Pheromone-based crop protection products help farmers control pests in an environmentally friendly way

(IN BRIEF) Bayer and French firm M2i Group team up to offer pheromone-based crop protection solutions to fruit and veggie growers globally. Bayer to become exclusive distributor of select M2i products aimed at Lepidoptera pests in crops such as tomatoes, grapes and stone/pome fruits. M2i’s patented bio-sourced micro-encapsulation technology ensures long-lasting pheromone controls without residues or plastic waste, offering 90 days of protection in high-value crops. Bayer integrates M2i’s products, including innovative application technology, into digital solutions, including pest monitoring tools and synthetic/biological products tailored to growers’ needs. M2i’s pheromone crop protection harnesses biomimicry to control pests through attraction, trapping or mating disruption. M2i’s offerings add to Bayer’s existing pheromone-based product line.

(PRESS RELEASE) MONHEIM, 31-Jan-2023 — /EuropaWire/ —  Bayer (ETR: BAYN), a global enterprise with core competencies in the life science fields of healthcare and nutrition and and one of the largest pharmaceutical companies in the world, has partnered with French company M2i Group to offer fruit and vegetable growers innovative pheromone-based crop protection solutions. The agreement will see Bayer become the exclusive distributor of select M2i products, designed to target lepidoptera pests in crops such as grapes, tomatoes, and stone and pome fruits.

M2i Group, a leader in pheromone production in Europe, uses its patented bio-sourced micro-encapsulation technology to produce long-lasting pheromone controls without residues or plastic waste. The products will provide a minimum of 90 days of protection in high-value crops.

Bayer plans to integrate M2i’s pheromone products, including innovative application technology, into a digital system of solutions, including pest monitoring tools and other synthetic and biological products tailored to the needs of growers. M2i’s expertise in pheromone crop protection has enabled the company to develop innovative methods to control pests through attraction, trapping or mating disruption, maintaining pest populations at manageable levels.

M2i’s products add to Bayer’s existing line of pheromone-based biological products, including Vynyty Citrus® – the first pheromone-based crop protection product on the market formulated with pheromones and natural pyrethrum for use in citrus fruits.

“Tailored solutions that meet growers’ demands for safe and effective products with low or no residue are an important part of Bayer’s biological portfolio,” said Jens Hartmann, Regional Head for Europe, Middle East, and Africa (EMEA). “Bringing together M2i’s pheromone products with digital monitoring applications and Bayer’s existing biological portfolio will enable growers to apply the right product at the right time within a holistic approach that benefits their operations.”

“M2i Group is excited to work with Bayer and to bring our sustainable crop protection products to more growers around the world,” said Phillippe Guerret, CEO of M2i. “Pheromones present an efficient and economical method of crop protection, as they are selective, non-toxic, and naturally avoid the development of resistance. M2i’s patented technology leverages innovative application devices, and reliable linear release to bring the potential of pheromones to fields across the world.”

Note to editors/reporters:

Representatives from Bayer and M2i Group will be attending Fruit Logistica in Berlin from February, 8-10, 2023. You are kindly invited to our joint event on February 9 at 11:00 a.m. CET at Bayer’s booth (Hall 1.2., Stand C23).

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to

About M2i Group
Founded in 2012, M2i is a 100% French industrial group, expert in the synthesis, formulation and production of complex molecules. Thanks to its research laboratory in Lacq (64), associated with its Salin de Giraud plant (13) and its manufacturing center in Parnac (46), M2i designs, develops and produces organic molecules with high added value for life sciences and organic farming. It has become the European leader in biological protection of plants and crops by conceiving eco-responsible products as a substitute for conventional chemical insecticides today sold in 65 countries.

M2i, which has multiplied by 6 its workforce in 8 years, employs 185 people, including more than a quarter in R&D, and holds 30 patent families protecting its technology and innovative product lines. For more information:

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

Media contacts:

Alexander Hennig
Media Relations
+49 175 30-89736

Contact for investor inquiries: Bayer Investor Relations Team
+49 214 30-72704

M2i Group:

Johann Fournil
phone +33 184 76 00 64



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