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Search Results for: advertising
METRO to Close METRO Advertising GmbH, Shifts Focus to Core Wholesale Strategy
(IN BRIEF) METRO has decided to shut down METRO Advertising GmbH as part of its strategic focus on its sCore wholesale strategy. This decision affects 67 employees in Germany and Poland, with business activities ceasing by the end of 2024. … Read the full press release
Posted in Business, Economy, Financial, Food & Beverage, Germany, Government, Industrial, Investment, Management, Marketing, News, Poland, Technology
Tagged Germany, Guillaume Deruyter, METRO Advertising GmbH, METRO AG, Poland, Wholesale Strategy
Co-op Unveils Co-op Media Network, Paving the Way for Precision Advertising in Convenience Shopping
(IN BRIEF) Co-op has unveiled the UK’s inaugural retail media network within the convenience sector, aiming to assist brands in accessing broader audiences and enhancing advertising relevance for its customer base. The Co-op Media Network combines the company’s in-house team … Read the full press release
Generali pays tribute to its 150,000 plus agents through its first ever global advertising campaign
(PRESS RELEASE) MILAN, 13-Jul-2020 — /EuropaWire/ — Italian insurance company, Generali announces the launch of its first-ever Global Advertising Campaign in its 189-year history. The campaign celebrates and empowers Generali’s 150,000 agents, illustrating how Generali is a true Lifetime Partner … Read the full press release
Posted in Austria, Hungary, Insurance, Italy, Management, Marketing, Media, News, Poland, Society, Spain
Tagged advertising campaign, Covid-19 pandemic, Generali, insurance agents, Isabelle Conner, Lifetime Partner, red attitude, Reditude
Get Ahead Of Your Business Competition with Customized Advertising Campaigns by Manesta Programmatic Agency
Manesta Programmatic Agency are specialists at data collection, interpretation of smart analysis, and development of extremely unique advertising solutions that make brands stand out from their direct competition. PRAHA, Czech Republic, 05-Jul-2018 — /EuropaWire/ — Standing out in a crowd of competitors is no … Read the full press release
Posted in Business, Czech Republic, Internet & Online, Marketing, Media, News, Small Business, Technology
Tagged ad agency, advertising, advertising agency, advertising campaign, advertising solutions, Czech Republic advertising market, data collection, data insights, Manesta, Manesta Programmatic Agency, media buying, Praha, programmatic advertising, ROI, smart advertising campaigns, smart analysis, targeted advertisement campaigns, video advertising
Evonik’s “Black & Bright” advertising campaign wins the German Brand Award
The advertising motifs of the “Black & Bright” campaign were announced the winners of the German Brand Award in the “Brand Creation – Print” category ESSEN, 25-Jun-2018 — /EuropaWire/ — For more than a year now, the Black & Bright … Read the full press release
Posted in Awards, Chemicals, Germany, Marketing
Tagged advertising, advertising campaign, automotive, Award, brand, Evonik, German Brand Award, molding, PLEXIGLAS®, Siamak Djafarian
The Specialist Works launches new platform for charities to utilise unsold advertising space
Inspired by our good friends at Virgin Unite to combine “profit and purpose” with our day job, our mission is to open up FREE and remnant direct marketing space for selected charities in 2016 and beyond. LONDON, 24-Feb-2016 — /EuropaWire/ … Read the full press release
Posted in Management, Marketing, Media, Non Profit, United Kingdom
Tagged charities, The Specialist Works, unsold advertising space, Virgin Unite
Transport for London: Taxi-top digital advertising boards to display traffic information aimed at cutting congestion in London
LONDON, 9-12-2015 — /EuropaWire/ — Taxi-top digital advertising boards are to display traffic information in an innovative trial aimed at cutting congestion in London. From today (07 December 2015), Transport for London (TfL) are trialling the technology with BrightMove Media … Read the full press release
RTL Group launches dedicated team for the development of the Group’s investments in the areas of multi-channel networks (MCNs) and digital advertising sales
Luxembourg, 16-6-2015 — /EuropaWire/ — RTL Group today announced the creation of the RTL Digital Hub, a dedicated team which will develop the Group’s investments in the areas of multi-channel networks (MCNs) and digital advertising sales, in particular BroadbandTV, StyleHaul, … Read the full press release
Barco adds two new indoor LED displays to its display portfolio for retail and advertising
Kortrijk, Belgium, 11-3-2015 — /EuropaWire/ — Barco, a global leader in LED technology, is proud to add two new indoor LED displays to its display portfolio for retail and advertising. Designed for fixed indoor installation in fashion retail, automotive retail, banking … Read the full press release
Sky announces two major new enhancements to its advertising service Sky AdSmart
LONDON, 12-9-2014 — /EuropaWire/ — Sky is today announcing two major new enhancements to its tailored advertising service Sky AdSmart which will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able … Read the full press release
Posted in Entertainment, Management, Marketing, Media, Technology, United Kingdom
Tagged Jamie West, Sky, Sky AdSmart, Sky Media
Essilor launches its first consumer advertising campaign in China for Crizal® lens
Charenton-le-Pont, France, 24-7-2014 — /EuropaWire/ — Building on the success of media campaigns run in the United States, France and Brazil to strengthen the Crizal® brand, Essilor is launching its first consumer advertising campaign in China, which is the world’s biggest ophthalmic lens … Read the full press release
Posted in Business, France, Healthcare, Marketing
Tagged consumer advertising campaign in China for Crizal® lens, Crizal® lens, Essilor
WWP: Ogilvy & Mather Paris named Agency of the Year at the 18th Annual Webby Awards and Most Awarded Advertising Agency at the D&AD Awards
NEW YORK, 02-6-2014 — /EuropaWire/ — On the heels of Ogilvy & Mather’s recent recognition as Global Network of the Year at the One Show, O&M has been named Agency of the Year at two top industry award shows, reinforcing the agency’s … Read the full press release
TBG Digital’s Q3 2012 Global Facebook Advertising Report Highlights Improved Ad Engagement and Savings for Advertisers
26-10-2012 — /europawire.eu/ — Advertisers are embracing Facebook’s Mobile and Desktop News Feed ad placements and users are finding brands’ amplified content highly engaging. These are the main takeaways from the latest Global Facebook Advertising Report compiled by independent Social Media … Read the full press release
Posted in Business, Internet & Online, Marketing, Media, Technology, United Kingdom
NAGRAVISION and Evercast Join Forces to Introduce Forensic Watermarking in Video Collaboration
(IN BRIEF) NAGRAVISION and Evercast have teamed up to integrate NexGuard forensic watermarking into Evercast’s real-time video collaboration platform. This partnership marks the first use of forensic watermarking in online video collaboration, adding a studio-approved layer of security for remote … Read the full press release
Posted in Business, Financial, Government, Industrial, Internet & Online, Investment, Management, Media, News, Security & Safety, Switzerland, Technology
Tagged Evercast, forensic watermarking, Ken Gerstein, Kudelski Group, NAGRAVISION, partnership, Tommy Snyder, USA, video
Experian Forecasts £600M Sales Surge for UK Retail and Hospitality During August Bank Holiday, Weather-Dependent Boost Possible
(IN BRIEF) The August bank holiday is expected to bring a significant boost to the UK’s retail and hospitality sectors, with a forecasted 15% increase in sales, contributing an additional £600 million to the economy. This uplift is based on … Read the full press release
Posted in Banks, Business, Economy, Environment, Financial, Government, Industrial, Investment, Ireland, Management, News, Retail, United Kingdom
Tagged August Bank Holiday, Colin Grieves, Experian, Hospitality, Ireland, partnership, retail, sustainability, UK
Infineon Expands Bluetooth Portfolio with Eight New Products in AIROC CYW20829 MCU Family for Diverse Applications
(IN BRIEF) Infineon Technologies has expanded its Bluetooth portfolio with eight new products in the AIROC CYW20829 Bluetooth Low Energy 5.4 MCU family. These new offerings, optimized for industrial, consumer, and automotive applications, provide highly integrated solutions that reduce costs … Read the full press release
SUEZ Renews Partnership with Tour de France Femmes avec Zwift, Enhancing Eco-Friendly Initiatives for 2024
(IN BRIEF) SUEZ has renewed its partnership with the Tour de France Femmes avec Zwift for three more years, extending its services to optimize drinking water distribution and waste management for the 2024 race. SUEZ will connect start and finish … Read the full press release
Rheinmetall and Borussia Dortmund Forge Strategic Partnership to Champion Social Awareness
(IN BRIEF) Rheinmetall and Borussia Dortmund announce a significant three-year partnership, marking Rheinmetall as a “Champion Partner” to the Bundesliga club. This collaboration aims to leverage wide-reaching advertising space, marketing rights, and event opportunities within the stadium and club grounds, … Read the full press release
T-Systems Welcomes Christian Loefert as New Head of Marketing
(IN BRIEF) Dr. Christian Loefert, with 16 years of experience within the Deutsche Telekom Group, is set to assume the role of Head of Marketing at T-Systems, Deutsche Telekom’s corporate customer division, starting September 1, 2024. Loefert, currently overseeing marketing … Read the full press release
Posted in Business, Germany, Industrial, Management, Marketing, News, Technology, Telecom
Tagged appointment, Christian Loefert, Deutsche Telekom, Harald Lindlar, Head of Marketing, Jussi Wacklin, leadership, T-Systems, Urs M. Krämer
ITV Partners with SAS® to Elevate Viewer Engagement Through Personalised Ad Experiences
(IN BRIEF) ITV, the UK’s largest commercial broadcaster, collaborates with data and AI leader SAS to enhance viewer engagement by leveraging SAS 360 Match, an API-driven first-party ad server. With 40 million registered users on its content hub, ITVX, and … Read the full press release
BILD Partners with ElevenLabs to Globalize Audio Content Reach Using AI Dubbing
(IN BRIEF) BILD, in collaboration with ElevenLabs, is expanding its podcast offerings to an English-speaking audience using AI dubbing technology. This partnership enables BILD to translate its primarily German-language podcasts into English and other languages while maintaining the original speaker’s … Read the full press release
Management Transition: Dr. Tanja zu Waldeck Leaves BurdaForward, Dr. Lydia Rullkötter Takes Over as Co-CEO
(IN BRIEF) Dr. Tanja zu Waldeck, CEO of BurdaForward, is set to leave the company at the end of July to join TX Group as Group COO. Her departure marks a management change at BurdaForward, with Dr. Lydia Rullkötter appointed … Read the full press release
Accenture Acquires SOKO to Expand Creative Influence in Brazil
(IN BRIEF) Accenture, through its renowned creative agency Droga5, has announced the acquisition of SOKO, a leading Brazilian creative agency known for its innovative and culturally resonant brand storytelling. SOKO’s integration into Droga5 São Paulo aims to strengthen the agency’s … Read the full press release
Posted in Art & Culture, Business, Financial, Government, Industrial, Investment, Ireland, Management, Marketing, News, Technology
Tagged Accenture, acquisition, Brazil, Creative Influence, David Droga, Droga5, Eco Moliterno, Felipe Simi, partnership, SOKO
Mercedes-Benz LN2 Trucks: Conquering Four Decades of Light-Duty Truck Segment
(IN BRIEF) Celebrating four decades since their international debut in Rome, the Mercedes-Benz LN2 trucks made a significant impact in the light-duty truck segment. Produced from 1984 to 1998, they succeeded the LP series, dominating with their versatile range, advanced … Read the full press release
Accenture Launches Global Campaign Highlighting Business Reinventions
(IN BRIEF) Accenture has announced the launch of its new global creative campaign, “Reinvented with Accenture,” showcasing the company’s collaborative efforts with clients to drive significant business transformations. Developed in partnership with Droga5, the campaign aims to spotlight innovative projects, … Read the full press release
Unilever Unveils Wonder Wash: A Breakthrough 15-Minute Laundry Detergent
(IN BRIEF) Unilever introduces Wonder Wash, a groundbreaking laundry detergent under its Dirt Is Good brand, designed to excel even in short 15-minute cycles. Leveraging robotics and AI, Unilever has developed a science-backed solution to address evolving laundry needs, catering … Read the full press release
Heathrow Whisky Festival Takes Off, Celebrating Spirit of Travel
(IN BRIEF) Heathrow Airport launches its annual Whisky Festival, running from April 15 to May 14, offering travellers a month-long celebration of whisky culture. The festival boasts expert-led masterclasses, exclusive product launches, and whisky-infused menu items across the airport’s terminals. … Read the full press release
Citycon Illuminates Retailers with Innovative Spotlight Solutions Across Nordic Centres
(IN BRIEF) Citycon introduces Spotlight, a dynamic suite of flexible solutions designed to enhance retailer visibility in its Nordic region centres, catering to the evolving retail landscape. Spotlight extends beyond traditional leasing, offering retailers prime exposure in high-traffic areas through … Read the full press release
Posted in Business, Finland, Industrial, Management, News, Real Estate, Retail, Technology
Tagged Citycon, Jussi Vyyryläinen, Nordic Centres, retailers, Spotlight Solutions
Alma Media Solutions Launches Efficiency Drive with Change Negotiations
(IN BRIEF) Alma Media Solutions, the centralized organization responsible for advertising sales and digital advertising development within Alma Media, is embarking on efficiency enhancement measures to bolster future competitiveness. Driven by a subdued growth outlook in the market and a … Read the full press release
Posted in Business, Finland, Industrial, Management, Marketing, Media, News, Technology
Tagged Alma Media, change negotiations, Efficiency Drive, Tiina Kurki
Henkel Achieves Robust Growth and Strategic Advancements Amid Challenging Market Conditions
(IN BRIEF) Henkel reports strong business performance for 2023, with sales reaching 21.5 billion euros and a significant increase in operating profit (EBIT) by 10.2 percent, alongside other notable achievements. The company’s purposeful growth agenda, including the accelerated merger of … Read the full press release
Posted in Business, Chemicals, Economy, Financial, Government, Industrial, Investment, Management, News
Tagged Carsten Knobel, Financial, Henkel, investment
American Rheinmetall Vehicles and GM Defense Deliver Prototypes for U.S. Army’s Next-Gen Tactical Truck Program
(IN BRIEF) American Rheinmetall Vehicles and GM Defense have successfully delivered three prototype trucks for the initial phase of the U.S. Army’s Common Tactical Truck (CTT) Program. The program aims to replace the Army’s heavy tactical truck fleet with up … Read the full press release
Posted in Business, Defence, Financial, Germany, Government, Industrial, Investment, Management, News, Security & Safety, Technology, Transportation & Logistics
Tagged American Rheinmetall Vehicles, GM Defense, HX3-CTT, Matthew Warnick, partnership, Rheinmetall, Steve duMont, Tactical Truck Program, U.S. Army
SIXT Announces Platinum Partnership with FC Bayern Basketball for Exciting Sports Engagement
(IN BRIEF) SIXT, the premium mobility provider, is strengthening its brand presence in professional sports by partnering with FC Bayern Basketball, effective from February 2024 until summer 2026. This platinum partnership will grant SIXT access to an extensive marketing package, … Read the full press release
Posted in Automotive, Business, Entertainment, Financial, Germany, Industrial, Investment, Management, Media, News, Sports
Tagged FC Bayern Basketball, Marko Pešić, Platinum Partnership, Sixt, Sports Engagement, Tobias Seitz
Volkswagen and DFB Promote Inclusion and Diversity in Football at SPOBIS Conference in Hamburg
(IN BRIEF) The SPOBIS Conference in Hamburg saw discussions revolving around inclusion, diversity, and football, featuring the German Football Association (DFB) and Volkswagen. The ‘Inclusion in Football’ workshop addressed topics such as inclusive football clubs, emphasizing experiences over results, and … Read the full press release
Posted in Automotive, Business, Entertainment, Environment, Financial, Germany, Industrial, Investment, Management, Media, News, Society, Sports
Tagged Alexander Fangmann, DFB, diversity, football, Hamburg, Inclusion, Inga Grabow, Marcell Jansen, partnership, Ralph-Uwe Schaffert, Sandra Waidelich, society, SPOBIS Conference, sports, sustainability, Volkswagen
Telefónica Prepares to Celebrate 100 Years with Centenary Initiatives
(IN BRIEF) Telefónica is gearing up to celebrate its 100th anniversary with a series of initiatives and events throughout 2024, culminating around April 19, the date marking 100 years since the establishment of the Compañía Telefónica Nacional de España (CTNE). … Read the full press release
Posted in Business, Industrial, Infrastructure & Utilities, Management, News, Spain, Technology
Tagged 100 Years, María García-Legaz, Telefonica
Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition
(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer … Read the full press release
Accenture Strengthens Regional Creative Capabilities with Rabbit’s Tale Acquisition in Thailand
(IN BRIEF) Accenture, a global technology and consulting company, is set to acquire Rabbit’s Tale, a renowned Bangkok-based creative and digital experience agency. This strategic move aims to bolster the creative, brand, and data capabilities of Accenture Song, the world’s … Read the full press release
Posted in Business, Environment, Financial, Industrial, Investment, Ireland, Management, Marketing, News, Technology
Tagged Accenture, acquisition, partnership, Patama Chantaruck, Rabbit's Tale, Sunard Thanasanaksorn, sustainability, THAILAND, Thomas Mouritzen
TITSA Secures One of Spain’s Largest Hybrid Bus Fleets in Collaboration with Scania
(IN BRIEF) Canary Islands-based public transportation company, Transportes Interurbanos de Tenerife S.A.U. (TITSA), has placed a substantial order for hybrid buses with Scania, adding to its existing Scania fleet. The order consists of 231 buses, including 173 hybrid units, making … Read the full press release
Barclays Issues Warning as Purchase Scams Surge During Black Friday and Cyber Monday
(IN BRIEF) Barclays has sounded an alarm ahead of this year’s Black Friday and Cyber Monday sales, citing a 22% increase in money lost to purchase scams during the same period last year. Purchase scams, which involve buying products that … Read the full press release
Posted in Banks, Business, Defence, Economy, Financial, Industrial, Internet & Online, Investment, Management, News, Retail, Security & Safety, Technology, United Kingdom
Tagged Barclays, Black Friday, Cyber Monday, Dr Peter Brooks, Purchase Scams Surge, warning
Bertelsmann Reports Strong Revenue Growth and Ambitious Investment Plans
(IN BRIEF) Bertelsmann, the multinational media conglomerate, has announced a 1.9 percent increase in group revenues, reaching €14.6 billion, with organic growth at 0.8 percent. This growth is attributed to successful contributions from various divisions, including Penguin Random House, BMG, … Read the full press release
Posted in Business, Economy, Entertainment, Environment, Financial, Germany, Industrial, Investment, Management, Media, News
Tagged Bertelsmann, Financial, investment, Investment Plans, Rolf Hellermann, Thomas Rabe
M&S Reveals ‘Love Thismas (Not Thatmas)’ Christmas Campaign for 2023
(IN BRIEF) Marks & Spencer (M&S) has unveiled its 2023 Christmas Clothing & Home campaign, created in collaboration with the creative agency MOTHER and director Ally Pankiw. The campaign focuses on celebrating the authentic essence of Christmas, acknowledging the challenge … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Entertainment, Industrial, Management, Marketing, Media, News, United Kingdom
Tagged 'Love Thismas (Not Thatmas)', Ally Pankiw, Anna Braithwaite, Christmas Campaign 2023, Hannah Waddingham, M&S, MOTHER, partnership, Sophie Ellis-Bextor, sustainability, Tan France, Zawe Ashton