(IN BRIEF) Marks & Spencer (M&S) has unveiled its 2023 Christmas Clothing & Home campaign, created in collaboration with the creative agency MOTHER and director Ally Pankiw. The campaign focuses on celebrating the authentic essence of Christmas, acknowledging the challenge many face in balancing cherished holiday traditions with less enjoyable obligations. With the theme ‘Love Thismas (Not Thatmas),’ M&S encourages viewers to embrace the aspects of Christmas they love and skip the ones they don’t. The campaign features a star-studded cast, including actress Hannah Waddingham, singer Sophie Ellis-Bextor, presenter Tan France, and actress Zawe Ashton, who humorously navigate the dilemmas and pressures that arise during the festive season. The campaign aims to empower viewers to prioritize what truly matters to them during the holiday season.
(PRESS RELEASE) LONDON, 1-Nov-2023 — /EuropaWire/ — With less than two months to go until the big day, M&S has unveiled its Christmas Clothing & Home campaign for 2023 created by newly appointed creative agency MOTHER and director Ally Pankiw, best known for Feel Good and Black Mirror.
Celebrating the honest truth of Christmas, the campaign is inspired by the insight that, for many, it can be a challenge striking the balance between celebrating the things we love about the holidays, and taking on some things we might not enjoy as much but feel obliged to do anyway. To bring this to life, this campaign invites viewers to embrace only the things they love about Christmas (and skip those they don’t). The campaign line ‘Love Thismas (Not Thatmas)’ encourages people to join in, deciding what makes Christmas work best for them.
The campaign’s TV ad is set across four different homes, each of which feature a popular British household name – actress Hannah Waddingham, singer and podcast host Sophie Ellis-Bextor, presenter and style expert Tan France, and actress Zawe Ashton – all making a decision on which Christmas traditions they’re going to embrace this year (and which ones they’re going to skip). Featuring a series of humorous and irreverent scenes, each can be seen facing an amusing dilemma in a relatable reference to the pressures we often face in the run up to Christmas, and the little things we all do to help make the festive season special for those around us.
Anna Braithwaite, M&S Clothing & Home Marketing Director, said: “I’m sure everyone watching our ad will be able to relate to our fabulous cast of talent who so hilariously bring-to-life those little moments and dilemmas we all have at Christmas time!
“Before we created Love Thismas (Not Thatmas), we spoke to hundreds of our customers and they all told us that, at Christmas, they feel this pressure of having to worry about and plan so many things. We know it can often feel like the list is never-ending so this year we decided to celebrate and empower our customers to just do the things they love.”
Set against the stunning vocals of Ray BLK’s version of ‘I Would Do Anything For Love (But I Won’t Do That)’, the soundtrack perfectly captures the tongue-in-cheek spirit of the campaign, empowering viewers to acknowledge the things we all do – some that we love, and some that we may like doing a little less – that makes the festive season a truly magical time with loved ones.
Hannah Waddingham said: “I love the build up to Christmas and all the magic and sparkle that comes with it! If I’m perfectly honest, I’d be happy to start it all in November! Getting glammed up and spending time with loved ones and family is something I look forward to the most, so filming this campaign really got me in the festive spirit. M&S is always my go-to destination for picking up Christmas gifts and let’s not forget the foooood!……so being involved in the campaign has been so special and a great pleasure.”
On working with M&S, Tan France said: “I’ve loved M&S since I was a child, and so to be included in this campaign is such an exciting moment for me. I love celebrating Christmas with my kids and all the festivities that come with it (yes – even those home-made decorations!), and I’m so excited to share this campaign with them – they love going into M&S when we’re back in the UK, so they’ll be super excited when they see the ad.”
Actress Zawe Ashton said of being involved in the campaign: “Who doesn’t love an M&S Christmas? I’m delighted to be playing a part in the campaign this year – I have a special place in my heart for M&S. I can’t wait to really embrace the season and make the most of every minute with my family.”
Long-time fan of the brand, Sophie Ellis Bextor said: “My kids all still love the magic of Christmas, so it’s a really exciting time in our household – we love hosting Christmas, so having a house-full is when I’m happiest. We’ve got so many Christmas traditions in our family, which we add to each year – it’s always busy for us, and I love it that way! Being able to be a part of one of the biggest TV ad campaigns of the year is so exciting, I can’t wait to see it go live!”
The campaign creative will be executed across a range of channels – from VOD casting across multiple platforms, to dynamic digital billboards and print cover wraps. Within TV advertising, the advert will premiere in full at 9pm during Payback on ITV, Wednesday 1st November. In addition, the advert will also feature across several podcast sponsorships, including Table Manners, The Therapy Crouch, Help I Sexted My Boss, Sh*gged Married Annoyed, Closet Confessions and Spencer & Vogue.
As the stars of this year’s Christmas ad campaign, Hannah, Zawe, Tan and Sophie join a team of talent who – across the year and through different campaigns and channels – are helping to drive style perceptions and appraisal for M&S’ clothing collections with new and existing customers.
Offering the ultimate destination on the high-street for Christmas, this year’s M&S gifting offer includes a carefully curated range across Clothing & Home, Beauty & Food, along with Card & Wrap and Decorate – all in one place. Gifting is the second most important priority for M&S customers at Christmas (only behind food/drink) this year, and customers will be prioritising a sociable Christmas over the coming weeks, with a full range of social events and occasions they’re looking to enjoy.
This Christmas, M&S is continuing to invest in protecting prices and – like last year – one third of its Gift Shop ranged price at £10 or under and 70% priced at £20 or less. And, this year, the average price of M&S’ decorate range is down six percent compared to LY, with more than 50 single hanging decorations priced at £6 and under. The retailer also has new lower opening price points for its Christmas Trees (£22 vs £29.50 last year).
Family PJs continue to be a favourite with customers, with over 150,000 pairs sold since the range started to land online in September. Part of the M&S family since the 1930s, the Spencer™ Bear range went viral on TikTok last week – M&S has sold nearly 50,000 pieces from the range (not including PJs) since the start of September – customer favourites include the Cosy Spencer Bear Slipper Socks (from £5) and the Spencer Bear Hanging Decoration (£6).
Another TikTok success story, 91,000 light-up candles have been sold since the start of September with customers loving the Mandarin, Clove & Cinnamon Town House Light Up Candle (£10) – a combination of M&S’ innovative light up technology and a scent that M&S has been selling exclusively for more than 30 years – 28,000 sold since it launched and 90,000 pieces from the Mandarin, Clove, and Cinnamon Fragrance range sold so far.
M&S’ ‘Kitchen Disco’ range – a stylish and vibrant collection of Christmas decorations is proving an early hit with customers – 155k pieces sold so far. Best-sellers include the Glitter Light Up Hanging Alphabet Decoration (£6) and Glass Hanging Dinosaur Decoration (£6).
Building on its popularity last year, M&S has expanded its Cosy Shop range to include a Teddy Fleece Couples Sleeved Blanket (£49.50) which is already proving a hit with customers (almost 50% sold already).
YouTube link: https://www.youtube.com/watch?v=jPOhVhQ9YeA
Credits:
Brand: M&S
Client: Anna Braithwaite, M&S Clothing & Home Marketing Director
Campaign: Love Thismas (Not Thatmas)
Agency: Mother
Strategy: Mother
Creative: Mother
Production Company: Partizan London
Director: Ally Pankiw
Producer EP: Ella More O’Ferrall
Producer: Annabel Ridley
Production Designer: Kem White
DOP: Will Hanke
Campaign Stylist: Sam Ranger
Photographer: Hollie Fernando @ TwentyTwenty
Still Production: The Production Factory
Edit House: TenThree
Editor: Elena De Palma
2nd Editor: Dave Robinson
Sound House: 750mph
Sound Engineer: Sam Ashwell
Post House: Black Kite
Colourist: George Kyriacou
VFX Supervisor: Jonny Freeman
Music Supervisor: The Hogan
Music Track: I would do anything for love (but I won’t do that)
Music Artist: Ray BlK
Casting and Talent: R&C PMK
Managing Director: Jan Taubert
Media Agency: MindShare
Media Contact:
Corporate.Press@marks-and-spencer.com
Telephone: 020 7935 4422
SOURCE: Marks and Spencer
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- Digi Communications NV announces the availability of the instructions on the 2020 share dividend payment
- Digi Communications NV announces that conditional stock options were granted to several Directors of the Company based on the approval of the general meeting of shareholders from 18 May 2021
- Digi Communications N.V. Announces the Company’s General Shareholders Meeting resolutions adopted on 18 May 2021 approving, amongst others, the 2020 Annual Accounts
- Digi Communications N.V. (“Digi”) announces the Q1 2021 Financial results
- Digi Communications NV announces Investors Call for the Q1 2021 Financial Results
- Digi Communications N.V. announces an Amendment to the 2021 Financial Calendar
- Fastpayhotels Hits an Industry Milestone by Connecting 500 Hotels Per Day Through DerbySoft Technology
- 4 ways to build a more flexible supply chain
- Join the world's leading virtual CBD event for FREE
- DEEPENING STRATEGIC RELATIONSHIP BETWEEN UBC AND PIONEERING DECENTRALISED PLATFORM, MANYONE
- Mono Solutions recognizes Norwegian small business agency with best website 2021 award
- Mono Solutions and Xrysos Odigos unlock new opportunities for small businesses
- Behind the scenes of a 10,000-people online conference: creating a live-event atmosphere and leveraging cybersecurity software
- Largest Supply Chain for Face masks, FFP2, FFP3 and cloth masks
- TRANSMAR AND TRANSMETRICS SIGN DEAL FOR STATE-OF-THE-ART LOGISTICS COLLABORATION
- Amendment of Digi Communications N.V. Financial Calendar for 2021
- 4iG and Digi Communications NV’s Romanian subsidiary have entered into a term sheet with regards to a potential acquisition by 4iG of DIGI Group’s Hungarian operations
- “Building Healthy Relationships and Enhancing Gender Equality”: Young women from Cyprus, Egypt, Lebanon and Jordan come together
- Bring Ventures investit dans Crossborderit (CBIT), DDP et une solution de commerce électronique
- Bring Ventures investiert in Crossborderit (CBIT), eine DDP (geliefert verzollt) und E-Commerce Lösung
- Bring Ventures invests in Crossborderit (CBIT), DDP and ecommerce solution
- Lionspeed GP with Patrick Kolb and Lorenzo Rocco joins forces with CarCollection Motorsport in 2021
- Eurekos, ein klassenbester LMS-Anbieter, hat seine Position im renommierten Fosway 9-Grid™ für Lernsysteme verbessert
- Eurekos, en førsteklasses LMS-udbyder, har forstærket sin position på den prestigefyldte Fosway 9-Grid™ for læringssystemer
- Eurekos, ein erstklassiger LMS-Anbieter, hat seine Position auf dem renommierten Fosway 9-Grid™ für Lernsysteme weiter ausgebaut
- Digi Communications N.V. announces Share transaction made by an executive director of the Company with class B shares
- Digi Communications N.V.: Announces an Amendment to the Financial Calendar for 2021
- Ideanomics Invests $13M in Italian EV Motorcycle Company, Energica
- DigiSky and Asman Technology Announce Global Reseller Agreement
- Neowintech - O Marketplace Da Sua Próxima Solução Financeira
- Neowintech - Il Marketplace per la tua prossima soluzione finanziaria
- PIONEERING DECENTRALISED SECURE MESSAGING PLATFORM MANYONE ANNOUNCES STRATEGIC RELATIONSHIP WITH UNIVERSITY COLLEGE LONDON CENTRE BLOCKCHAIN TECHNOLOGY
- Digi Communications NV announces the release of the 2020 Preliminary Financial Results
- Fraunhofer IGD develops automated robotic arm to scan cultural objects in 3D, now cooperating with Phase One
- Adapt Fast or Disappear – Choosing the Right Supplier
- Digi Communications NV announces Investors Call for the 2020 Preliminary Financial Results
- A URSAPHARM Arzneimittel e a CEBINA anunciam uma parceria com vista a reaproveitar o anti-histamínico azelastina para combater a COVID-19
- URSAPHARM Arzneimittel et CEBINA annoncent un partenariat pour reconvertir l'antihistaminique azélastine afin de lutter contre la COVID-19
- URSAPHARM Arzneimittel y CEBINA anuncian una colaboración para readaptar el antihistamínico azelastine para combatir la COVID-19
- URSAPHARM Arzneimittel and CEBINA announce partnership to repurpose the antihistamine azelastine to combat COVID-19
- ANIL UZUN Will Launch Bass Guitar Lessons Series on Youtube
- Henrik Stampe Appointed CEO for Mono Solutions
- Anna Mossberg leder Nordens största privata AI-lab i Sverige: "Utan AI riskerar svenska företag att förlora sin konkurrensfördel."
- What COVID-19 has taught us about manufacturing & the importance of a digital online marketplace
- Digi Communications N.V. announces: the Supreme Court of Hungary dismissed the Company’s appeal related to the 5G Tender procedure
- Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report
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GreenMantra Technologies Announces Exclusive Distribution Relationship with HARKE GROUP