Tag Archives: Hyper-Personalized In-Car

CES 2024: Mercedes-Benz Unveils MBUX Virtual Assistant with Generative AI for Hyper-Personalized In-Car Experience

(IN BRIEF) Mercedes-Benz unveils its new MBUX Virtual Assistant powered by generative AI, transforming the car-driver relationship with natural conversation. This development, showcased at CES 2024, brings a more natural and intuitive interface to Mercedes-Benz vehicles, allowing for proactive support … Read the full press release