Tag Archives: Magnus Östberg

CES 2024: Mercedes-Benz Unveils MBUX Virtual Assistant with Generative AI for Hyper-Personalized In-Car Experience

(IN BRIEF) Mercedes-Benz unveils its new MBUX Virtual Assistant powered by generative AI, transforming the car-driver relationship with natural conversation. This development, showcased at CES 2024, brings a more natural and intuitive interface to Mercedes-Benz vehicles, allowing for proactive support … Read the full press release

Mercedes-Benz Unveils Its Roadmap to a 100% Digital Enterprise with Free and Open Source Software (FOSS)

(IN BRIEF) Mercedes-Benz is actively embracing Free and Open Source Software (FOSS) as a crucial element in its digital transformation journey. The company aims to lead in automotive digitalization under the banner of “Enterprise Transformation – 100% Digital.” FOSS plays … Read the full press release