(IN BRIEF) Mercedes-Benz unveils its new MBUX Virtual Assistant powered by generative AI, transforming the car-driver relationship with natural conversation. This development, showcased at CES 2024, brings a more natural and intuitive interface to Mercedes-Benz vehicles, allowing for proactive support … Read the full press release →
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Tagged CES 2024, entertainment, generative AI, Hyper-Personalized In-Car, Magnus Östberg, Markus Schäfer, MBUX Virtual Assistant, Mercedes-Benz, USA