(IN BRIEF) Co-op has unveiled the UK’s inaugural retail media network within the convenience sector, aiming to assist brands in accessing broader audiences and enhancing advertising relevance for its customer base. The Co-op Media Network combines the company’s in-house team … Read the full press release
(IN BRIEF) Finnish publisher Alma Media becomes the first in the country to offer advertisers a carbon footprint calculation for digital campaigns. The calculation will measure the greenhouse gas emissions generated by advertising on Alma Media’s ad network and report … Read the full press release
Digital marketing agency Renaissance3 marks one year of war in Ukraine by offering funding and technical assistance to bolster creative solutions to ongoing Russian aggression (IN BRIEF) Award-winning digital marketing agency Renaissance3 is seeking nominations for initiatives that aim to … Read the full press release
Posted in Art & Culture, Awards, Business, Defence, Economy, Education, Entertainment, Government, Internet & Online, Marketing, Media, News, Non Profit, Politics, Security & Safety, Society, Technology
Tagged 24 for 24, advertising, anti-war, Award, Campaigns for Humanity, creatives for ukraine, digital democracy, digital marketing agency, exile, february 24, funding, human rights, marketing, one year anniversary, peace for Ukraine, refugee, renaissance3, RUSSIA, russian diaspora, UKRAINE, Ukrainian refugees, war in Ukraine
More than half of internet users (53%) don’t trust that the adverts on search engines are placed by a legitimate financial services company or provider And more than half (56%) don’t believe that search engines verify the authenticity of the … Read the full press release
Posted in Financial, Government, Insurance, Internet & Online, Law, News, Security & Safety, Society, Technology, United Kingdom
Tagged advertising, adverts, Aviva, Aviva Fraud Report, Censuswide, consumer protection, covid scam, ESOMAR principles, financial scams, financial services, FRAUD, insurance, investments, online financial fraud, Online Safety Bill, pensions, Rob Lee, savings
(PRESS RELEASE) NEW YORK, 20-Aug-2021 — /EuropaWire/ — Accenture (NYSE: ACN), a global professional services company with leading capabilities in digital, cloud and security, has announced the appointment of acclaimed creative icon David Droga, founder and chairman of Droga5, named … Read the full press release
Posted in Business, Ireland, Management, Marketing, Media, News, Technology
Tagged Accenture, Accenture Interactive, AdAge, advertising, Adweek, Amazon, Brian Whipple, CEO, creative chairman, David Droga, Droga5, Julie Sweet, Kimberly Clark, leadership, lululemon
(PRESS RELEASE) GRAZ, 17-May-2021 — /EuropaWire/ — ANDRITZ announces that it will supply a new eXcelle batt forming line to Pratrivero s.p.a. for their Maliwatt production facilities in Valdilana, Italy. Maliwatt products are used in furnishing, automotive, naval, medical, geotextiles, … Read the full press release
Posted in Austria, Industrial, Italy, News, Technology
Tagged advertising, Andritz, ANDRITZ eXcelle, automotive, carding, clothing, crosslapping, eXcelle batt forming line, eXcelle card, eXcelle crosslapper, fiber webs, furnishing, geotextiles, Italy, Malivlies, Maliwatt, Maliwatt products, Maliwatt stitchbonding, medical, naval, nonwoven fabrics, nonwoven process, packaging, Pratrivero s.p.a., ProDyn system, ProDyn™, quilting, Stitchbond, stitchbonding processes, Valdilana, web profiling correction system
(PRESS RELEASE) STOCKHOLM, Sweden, 9-Jan-2020 — /EuropaWire/ — SEB announces the appointment of Mathias Appelblad as Global Creative Director. The newly created role will help manage the brand’s journey into the future. Mathias, a seasoned creative, has strong credentials in … Read the full press release
Posted in Banks, Business, Financial, Management, Marketing, Media, News, Sweden
Tagged advertising, appointment, brand transformation, creative, Financial, marketing, Mathias Appelblad, Sara Öhrvall, SEB
(PRESS RELEASE) STUTTGART, 5-Feb-2019 — /EuropaWire/ — The market launch of the new Mercedes-Benz B-Class is going to be supported by a TV spot broadcasted on both TV and online starting from 4 February, 2019. The ad spot is also available on the B-Class … Read the full press release
Posted in Art & Culture, Automotive, Entertainment, Germany, Internet & Online, Marketing, Media, News
Tagged ad campaign, ad spot, advertising, antoni garage, Bettina Fetzer, British Indie-Pop band Catholic Action, D.A.R.Y.L., David Wilmot, For everything that comes, Hannah Edwards, Jacqueline Abrahams, Justify nothing, Lol Crowley, Mercedes-Benz B-Class, Mercedes-Benz Cars, Sam Ostrove, sports tourer, the new B-Class, TV-Spot
NEW YORK, USA/ LONDON, UK, 20-Dec-2018 — /EuropaWire/ — Newell Brands, a premier consumer goods company, has selected WPP (NYSE: WPP) as its communications partner for its portfolio of brands globally following a review of some of its agency relationships. In … Read the full press release
Posted in Marketing, Media, United Kingdom
Tagged advertising, Communications, Mark Read, marketing, Newell Brands, PR, WPP
HAMBURG, 03-Dec-2018 — /EuropaWire/ — The first issue of “Guido”, the new G+J women’s magazine by and with Guido Maria Kretschmer, has had a successful launch with more than 200,000 copies sold. In a survey of several hundred readers, the … Read the full press release
Posted in Entertainment, Germany, Marketing, Media
Tagged advertising, Guido, Guido Maria Kretschmer, magazine, Media, publishing, women magazine
LONDON, 28-Nov-2018 — /EuropaWire/ — WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as … Read the full press release
Posted in Internet & Online, Marketing, Media, United Kingdom
Tagged advertising, creative, data, J. Walter Thompson, Mark Read, marketing, Media, Mel Edwards, PR, Tamara Ingram, technology agency, WPP, Wunderman, Wunderman Thompson
LONDON, 28-Nov-2018 — /EuropaWire/ — Volkswagen has named WPP as its lead creative partner in North America following a competitive review. Responding to VW’s emphasis on expertise in technology alongside outstanding creativity, WPP put forward a cross-company and multi-disciplinary team comprising … Read the full press release
Posted in Automotive, Internet & Online, Marketing, Media, United Kingdom
Tagged advertising, Communications, creative partner, creativity, Mark Read, marketing, Media, North America, PR, Volkswagen, WPP
LONDON, 19-Oct-2018 — /EuropaWire/ — Following a competitive pitch process, GSK Consumer Healthcare has appointed WPP to support its global Panadol business. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR … Read the full press release
Posted in Marketing, Media, Pharma & Biotech, United Kingdom
Tagged advertising, Communications, digital, GSK Consumer Healthcare, Konstantin Popovic, Mark Read, marketing, Michael Duffy, Panadol, PR, WPP
Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release
Posted in Education, Financial, Healthcare, Infrastructure & Utilities, Internet & Online, Management, Marketing, News, Small Business, Technology, Telecom
Tagged advertising, BlueConic, BlueVenn, Boxever, Camp de Bases, CDP, CDP employment, CDP industry, CDP Institute, CDP Institute Europe, cdpinstitute.org, Celebrus/D4T4, CommandersAct, ContactLab, CRM, CrossEngage, customer, Customer Data Platform, data, David Raab, DMP, Eulerian Technologies, Fospha, GDPR, IntentHQ, Invicta, Jahia, LeadBoxer, marketing, martech, NGDATA, Nominow, Piwik Pro, platform, PRDCT, RedEye, Splio, Susan Raab, Ysance
Manesta Programmatic Agency are specialists at data collection, interpretation of smart analysis, and development of extremely unique advertising solutions that make brands stand out from their direct competition. PRAHA, Czech Republic, 05-Jul-2018 — /EuropaWire/ — Standing out in a crowd of competitors is no … Read the full press release
Posted in Business, Czech Republic, Internet & Online, Marketing, Media, News, Small Business, Technology
Tagged ad agency, advertising, advertising agency, advertising campaign, advertising solutions, Czech Republic advertising market, data collection, data insights, Manesta, Manesta Programmatic Agency, media buying, Praha, programmatic advertising, ROI, smart advertising campaigns, smart analysis, targeted advertisement campaigns, video advertising
The advertising motifs of the “Black & Bright” campaign were announced the winners of the German Brand Award in the “Brand Creation – Print” category ESSEN, 25-Jun-2018 — /EuropaWire/ — For more than a year now, the Black & Bright … Read the full press release
Posted in Awards, Chemicals, Germany, Marketing
Tagged advertising, advertising campaign, automotive, Award, brand, Evonik, German Brand Award, molding, PLEXIGLAS®, Siamak Djafarian
LONDON, 02-May-2018 — /EuropaWire/ — Standard Chartered is launching a global campaign that takes its ‘Here for good’ brand promise and poses a new tougher challenge: ‘Good enough will never change the world’. Launched in 2010, ‘Here for good’ showed how … Read the full press release
Posted in Banks, Financial, Marketing, Media, United Kingdom
Tagged advertising, bank, brand, brand campaign, Emma Sheller, hereforgood, marketing, Olympic champion, Standard Chartered, Usain Bolt
After obtaining #2 ranking in the Île-de-France region, Adomik captures #14 ranking for the EMEA contest and #3 ranking for French contest Paris, France & New York, NY, USA, 13-Dec-2017 — /EuropaWire/ — Created in 2001, The Fast 500 recognizes technology … Read the full press release
Posted in Awards, France, Germany, Internet & Online, Marketing, Media, News, Science, Small Business, Technology, United Kingdom
Tagged 2017 TECHNOLOGY FAST 500, Adomik, adtech, advertising, analytics, Ariane Bucaille, Deloitte 2017 TECHNOLOGY FAST 50 for France, digital media, Elaia Partners, french tech, high-growth technology company, Iris Capital, Machine Learning, martech, media companies, ML, Nicolas Schueller, publishers, pubtech, SaaS, software, start-up, Technology Fast 50 France, yield management, yield management platform
SCHWYZ, CH, 28-Nov-2016 — /EuropaWire/ — Siren Group, an advertising agency, announced today the opening of its European office in Switzerland. The expansion reflects the company’s growing client base and the successful growth into European markets. Siren Group attributes their … Read the full press release
Posted in Internet & Online, Marketing, Media, News, Switzerland, Technology
Tagged advertising, advertising agencies, advertising agency, American Income Life Insurance Company, CPC, CPM, growing client base, Max Entin, Microsoft, online advertising, performance based advertising, Plarium, siren group, switzerland offices, ZALORA, zero risk advertising
Toulouse, 3-5-2013 — /europawire.eu/ — EADS is implementing a new organizational set-up of its Corporate Communications department. The department will increase its focus on international growth markets as well as ensuring a more efficient information flow throughout the Group, thus providing … Read the full press release
Posted in Aviation & Aerospace, Business, Defence, France, Germany, Management, Marketing, Media, Technology
Tagged advertising, benchmarking activities, Cécile Vion-Lanctuit, communication performance management, content production, Corporate Communications, Corporate Communications department, Corporate identity, Corporate Protocol, digital platforms, Dirk Erat, EADS, editing, events, Guy Hicks, Internal Communications, Jaime Perez-Guerra, Jeff Burridge, Jeremy Greaves, Martin Agüera, Media Relations, Nicole Schareck, online, Patrice de Lanversin, Philippe Lemasson, Rainer Ohler, social media activities, speechwriting, Sponsoring, Thorsten Möllmann, Toulouse, Véronique Creissels, Vincent Benard
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