(PRESS RELEASE) LONDON, 15-Jul-2019 — /EuropaWire/ — Kantar, WPP’s global data, research, consulting and analytics business, will be acquired by Bain Capital according to an agreement signed by WPP and Bain Capital. The deal sees Bain Capital taking over the … Read the full press release
Posted in Business, Financial, Investment, Marketing, Media, United Kingdom
Tagged acquisition, analytics, Bain Capital, Bain Capital Private Equity, Christophe Jacobs van Merlen, data, Eric Salama, Kantar, Luca Bassi, majority stake, Mark Read, RESEARCH, WPP
NEW YORK, USA/ LONDON, UK, 20-Dec-2018 — /EuropaWire/ — Newell Brands, a premier consumer goods company, has selected WPP (NYSE: WPP) as its communications partner for its portfolio of brands globally following a review of some of its agency relationships. In … Read the full press release
Posted in Marketing, Media, United Kingdom
Tagged advertising, Communications, Mark Read, marketing, Newell Brands, PR, WPP
LONDON, 28-Nov-2018 — /EuropaWire/ — WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as … Read the full press release
Posted in Internet & Online, Marketing, Media, United Kingdom
Tagged advertising, creative, data, J. Walter Thompson, Mark Read, marketing, Media, Mel Edwards, PR, Tamara Ingram, technology agency, WPP, Wunderman, Wunderman Thompson
LONDON, 28-Nov-2018 — /EuropaWire/ — Volkswagen has named WPP as its lead creative partner in North America following a competitive review. Responding to VW’s emphasis on expertise in technology alongside outstanding creativity, WPP put forward a cross-company and multi-disciplinary team comprising … Read the full press release
Posted in Automotive, Internet & Online, Marketing, Media, United Kingdom
Tagged advertising, Communications, creative partner, creativity, Mark Read, marketing, Media, North America, PR, Volkswagen, WPP
LONDON, 19-Oct-2018 — /EuropaWire/ — Following a competitive pitch process, GSK Consumer Healthcare has appointed WPP to support its global Panadol business. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR … Read the full press release
Posted in Marketing, Media, Pharma & Biotech, United Kingdom
Tagged advertising, Communications, digital, GSK Consumer Healthcare, Konstantin Popovic, Mark Read, marketing, Michael Duffy, Panadol, PR, WPP
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