SEB names its first Global Creative Director

SEB names Mathias Appelblad as Global Creative Director

(PRESS RELEASE) STOCKHOLM, Sweden, 9-Jan-2020 — /EuropaWire/ — SEB announces the appointment of Mathias Appelblad as Global Creative Director. The newly created role will help manage the brand’s journey into the future.

Mathias, a seasoned creative, has strong credentials in transforming global brands. Worked with clients like Apple, IKEA, AT&T, HBO, and Volvo Cars. The advertising industry also recognised his work — most of his projects won several of the highest accolades. Mathias has worked at agencies in both Sweden and the US, as well as on several Asia based brands.

Mathias explained: “Like so many other industries, the financial industry needs to keep up with the world. It’s about staying relevant and create stronger connections to the brand. It’s about looking past providing just transactional values and work on the intangible ones too. I am glad to join the SEB team.”

Sara Öhrvall, Chief Digital, Customer Experience & Communications commented: “Mathias is a rare blend of creativity, strategy, and innovation. The world is evolving at such a rapid pace and we’re standing on the threshold of a new era for the brand. I couldn’t be more excited to have him join us to help us write the next chapter.”

SEB is a leading Nordic financial services group. SEB offers financial advice and a wide range of financial services in Sweden and the Baltic countries while its operations in Denmark, Finland, Norway and Germany have a strong focus on a full-service offering to corporate and institutional clients. SEB was founded in 1856 and is headquartered in Stockholm, Sweden

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SOURCE: Skandinaviska Enskilda Banken AB (SEB)


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