Search Results for: advertising

Infront and IBU extend partnership until 2029/30 season

(PRESS RELEASE) ZUG, 20-Feb-2020 — /EuropaWire/ — Infront extends partnership with International Biathlon Union (IBU) for further eight years. Infront will continue as the exclusive marketing partner of IBU until the 2029/30 season. The first agreement was signed in 1994 … Read the full press release

SEB names its first Global Creative Director

(PRESS RELEASE) STOCKHOLM, Sweden, 9-Jan-2020 — /EuropaWire/ — SEB announces the appointment of Mathias Appelblad as Global Creative Director. The newly created role will help manage the brand’s journey into the future. Mathias, a seasoned creative, has strong credentials in … Read the full press release

XPAND has launched “XPAND Code Generator”, a website that automatically issues XPAND Code that can be read from 200 meters/700 feet

The free version “XPAND Code Gratis” with ads that can be used commercially has been newly released (PRESS RELEASE) TOKYO, Japan, 4-Dec-2019 — /EuropaWire/ — XPAND K.K., which develops and manages the spatial link XPAND Code, has launched XPAND Code … Read the full press release

Learn readership preferences with Yandex.Metrica content analytics

Yandex.Metrica, a global all-round web analytics tool, introduces a new feature for online publishers – content reports. This update provides a clear and instant understanding of how the content works and what can be done to increase the audience engagement. … Read the full press release

Sartomer enables Massivit 3D’s first life-sized, 3D-printed model of female soccer star

(PRESS RELEASE) COLOMBES, 25-Jun-2019 — /EuropaWire/ — Massivit 3D has partnered with Arkema‘s Sartomer since its inception in 2013. Massivit 3D benefits from Sartomer’s market-leading portfolio of N3xtDimension® UV-curable liquid resins. These advanced liquid resins make up a significant portion … Read the full press release

Significant reduction in people’s likelihood to stereotype others reported in an unprecedented experiment by Unilever and University College London

Significant reduction in people's likelihood to stereotype others reported in an unprecedented experiment by Unilever and University College London

The unique experiment conducted by Unilever and University College London went on to look into how to unlearn stereotyping (PRESS RELEASE) LONDON & NEW YORK, 18-Jun-2019 — /EuropaWire/ — Advertising and marketing professionals across Unilever and its lead agency partners, … Read the full press release

XPAND Code was successfully scanned from 200 meters/700 feet at Olympics stadium

Multi-barcode reader that can read QR/XPAND/EAN Codes available on the App Store (PRESS RELEASE) TOKYO, JAPAN 19-Apr-2019 — /EuropaWire/ — XPAND K.K., which provides “XPAND.CODES”, the barcode solution for signs, has announced the launch of XPAND.CODES Reader App for iOS … Read the full press release

Unilever named the most effective marketer by Effie for the sixth time

(PRESS RELEASE) LONDON, 19-Apr-2019 — /EuropaWire/ — Unilever named the most effective marketer globally for the third year in a row in the 2019 Effie Index. The Effie Index is one of the most prestigious global marketing effectiveness rankings, from … Read the full press release

Capgemini the 2nd fastest growing global IT services brand in Brand Finance’s 2019 report on the most valuable and strongest IT services brands

(PRESS RELEASE) PARIS, 14-Mar-2019 — /EuropaWire/ — Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has ranked Capgemini as the second fastest growing global IT services brand in 2019 in its most recent study. Capgemini is now No. … Read the full press release

Infront host broadcaster for the FIS Alpine and Nordic World Ski Championships

(PRESS RELEASE) ZUG, 5-Mar-2019 — /EuropaWire/ — Infront will be, for the first time, the host broadcaster for the FIS Alpine World Ski Championships and FIS Nordic World Ski Championships. The company will responsible for the full delivery of media … Read the full press release

Broadcasting Press Guild Awards 2019: Nominations for BPG Radio Programme, Broadcaster and BPG Podcast announced

(PRESS RELEASE) HOOK, 21-Feb-2019 — /EuropaWire/ — The radio nominations for the Broadcasting Press Guild (BPG) Awards 2019 have just been announced. The winners will be named at the 45th BPG Awards lunch at Banking Hall in the City on Friday March 15th 2019. … Read the full press release

German Design Awards: The third generation of the Volkswagen Touareg is a combination of majestic solidity with finely tuned sophistication 

(PRESS RELEASE) WOLFSBURG/FRANKFURT, 8-Feb-2019 — /EuropaWire/ — German brand and design authority Rat für Formgebung presented the top gold award in the “Passenger Vehicles” category for the Volkswagen Touareg at the German Design Awards on a ceremony held in Frankfurt am Main. The prestigious … Read the full press release

The ad campaign for the launch of the new Mercedes-Benz B-Class aims at young families

(PRESS RELEASE) STUTTGART, 5-Feb-2019 — /EuropaWire/ — The market launch of the new Mercedes-Benz B-Class is going to be supported by a TV spot broadcasted on both TV and online starting from 4 February, 2019. The ad spot is also available on the B-Class … Read the full press release

Mono and bfound partner to expand digital offerings for small businesses in the Middle East

(PRESS RELEASE) COPENHAGEN, 31-Jan-2019 — /EuropaWire/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East. The partnership provides bfound with the technology … Read the full press release

EU unveils an Action Plan to step up efforts to counter disinformation in Europe and beyond

BRUSSELS, 06-Dec-2018 — /EuropaWire/ — To protect its democratic systems and public debates and in view of the 2019 European elections as well as a number of national and local elections that will be held in Member States by 2020, the … Read the full press release

The new G+J women’s magazine by and with Guido Maria Kretschmer launches with more than 200,000 copies sold

HAMBURG, 03-Dec-2018 — /EuropaWire/ — The first issue of “Guido”, the new G+J women’s magazine by and with Guido Maria Kretschmer, has had a successful launch with more than 200,000 copies sold. In a survey of several hundred readers, the … Read the full press release

WPP and Women Political Leaders to increase both the number and the influence of women in political leadership positions

LONDON, 28-Nov-2018 — /EuropaWire/ — WPP today announces a new partnership with Women Political Leaders (WPL) – the only global network of female politicians with a mission to increase both the number and the influence of women in political leadership positions … Read the full press release

WPP: Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency

LONDON, 28-Nov-2018 — /EuropaWire/ — WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as … Read the full press release

Volkswagen selects WPP as its lead creative partner in North America

LONDON, 28-Nov-2018 — /EuropaWire/ — Volkswagen has named WPP as its lead creative partner in North America following a competitive review. Responding to VW’s emphasis on expertise in technology alongside outstanding creativity, WPP put forward a cross-company and multi-disciplinary team comprising … Read the full press release

UKFast supports Wood Street Mission’s Appeal in providing happy memories to children in need this Christmas

MANCHESTER, 14-Nov-2018 — /EuropaWire/ — Local children’s charity Wood Street Mission aims to ensure that thousands of children in Manchester and Salford make many happy memories this Christmas. Set up in 1869 to alleviate the effects of poverty on local children … Read the full press release

Deutsche Telekom’s TV product, EntertainTV is now MagentaTV

EntertainTV is now MagentaTV: with a new user interface and many additional features The best of ARD and ZDF: more than 8,000 German-language titles now exclusively at MagentaTV Megathek: one-of-a-kind variety with more than 10,000 titles – at no extra … Read the full press release

WPP appointed to support GSK Consumer Healthcare’s global Panadol business

LONDON, 19-Oct-2018 — /EuropaWire/ — Following a competitive pitch process, GSK Consumer Healthcare has appointed WPP to support its global Panadol business. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR … Read the full press release

TomTom to offer free maps and traffic tiles on its Mobile Software Developer Kit

San Francisco, CA, USA, 06-Sep-2018 — /EuropaWire/ — In an onstage presentation at TechCrunch Disrupt SF, one of the world’s leading conferences for tech start-ups, TomTom (TOM2) announced that it will offer free maps and traffic tiles on its Mobile Software Developer … Read the full press release

Lloyds Bank Quarterly Savings Report: regular savers feeling happier and less anxious than their non-saving counterparts

Almost three quarters (74%) of regular savers feel happy as opposed to just over a third (36%) of non-savers. Over half (53%) of savers agree that having a savings plan has had a positive impact on their mental health. Six … Read the full press release

DATA4 Brings Pioneering Payment Systems to Kiosk Summit 2018

Fully integrated and automatic self-service systems to increase sales and improve crowd management TREVISO, Italy, 27-Aug-2018 — /EuropaWire/ — DATA4, manufacturer of innovative self-service and automatic systems for the payment of goods and services in cash or electronically, will showcase … Read the full press release

Range of stunning buildings and hidden curiosities during the Open Cambridge 2018, 14-15 September

Open Cambridge takes place 14-15 September and offers the public a chance to visit a range of stunning buildings and hidden curiosities. There are more than 80 events in this year’s programme, with over 20 events as part of Open Eddington. … Read the full press release

Flight around the world with Mercedes-Benz 20-hp aircraft engine in August 1928: Authentically reconstructed L 20 light aircraft on display in the Mercedes-Benz Museum

In August 1928, Friedrich Karl von Koenig-Warthausen embarks on a great adventure: He intends to fly to Moscow with his Klemm-Daimler L 20 light aircraft in record time. Once there, he spontaneously decides to fly all the way around the whole … Read the full press release

EE launches new brand campaign starring Kevin Bacon and cook and football fan Delia Smith in support of its BT Sport offer

Kevin Bacon and Delia Smith star in the latest EE brand campaign to highlight the benefits of EE’s new BT Sport offer that allows users to not only stream the best live action on the app, but cast from their … Read the full press release

Mono Solutions announce a new partnership with PA DIGITAL, the leading provider of digital services for small businesses in Spain

COPENHAGEN, 01-Aug-2018 — /EuropaWire/ — Mono Solutions is proud to announce a new partnership with the leading provider of digital services for small businesses in Spain, PA DIGITAL. The partnership allows PA Digital to deliver modern websites and additional digital marketing … Read the full press release

Medical portal “Frag-den-Professor.de” moves from the US to Germany’s largest and most modern data center

Medical portal “Frag-den-Professor.de” (Ask-the-Professor) now available from the Open Telekom Cloud Data security was crucial Experts from Charité or Oxford University give free advice BONN, 27-Jul-2018 — /EuropaWire/ — The portal “Frag-den-Professor.de” (Ask-the-professor) moves from the US to Germany’s largest and most … Read the full press release

RCH Europe Brings New Innovative Selling Solutions to FAFGA 2018

Smart POS systems for the hospitality industry TREVISO, Italy, 23-Jul-2018 — /EuropaWire/ — Technology is revolutionising the way in which we live and do business. In the hospitality industry where speed and quality of service is critical, organisations must embrace … Read the full press release

L’Oréal and General Assembly launch industry built assessment on digital marketing competencies

NEW YORK, USA/ CLICHY, France, 14-Jun-2018 — /EuropaWire/ — Digital marketing roles – which have doubled in demand over the past 3 years – increasingly require data, analytical and technical skills. CMOs and hiring managers are challenged with even understanding the actual … Read the full press release

University of Bristol: innovative makeover for one of Bristol’s best-loved characters to play a starring role in this summer’s Gromit Unleashed 2 charity trail

BRISTOL, 12-Jun-2018 — /EuropaWire/ — Students at the University of Bristol have given one of Bristol’s best-loved characters an innovative makeover. They’ve created an eye-catching mechanical Gromit sculpture, featuring interactive clocks, which will play a starring role in this summer’s Gromit Unleashed … Read the full press release

Lagardère group: Laurent Guimier appointed as Deputy Chairman and Chief Executive Officer of Europe 1

PARIS, 18-May-2018 — /EuropaWire/ — Arnaud Lagardère, General and Managing Partner of Lagardère SCA, has appointed Laurent Guimier as Deputy Chairman and Chief Executive Officer of Europe 1. Laurent Guimier replaces Frédéric Schlesinger and will take up his new position with … Read the full press release

Anti-rating: No leap of faith here: 15 countries with restrictions on cryptocurrency transactions

Worldcore, an international company that specializes in payment transactions and serves over 300,000 clients in 47 countries, has comprised its own rating of 15 countries where you may encounter problems with cryptocurrency transactions or mining. PRAGUE, 10-May-2018 — /EuropaWire/ — … Read the full press release

Standard Chartered launches global new brand campaign featuring Olympic champion Usain Bolt

LONDON, 02-May-2018 — /EuropaWire/ — Standard Chartered is launching a global campaign that takes its ‘Here for good’ brand promise and poses a new tougher challenge: ‘Good enough will never change the world’. Launched in 2010, ‘Here for good’ showed how … Read the full press release

Lagardère group in exclusive negotiations with Czech Media Invest for the sale of its magazine titles in France

PARIS, 23-Apr-2018 — /EuropaWire/ — The Lagardère group announces that it has entered into exclusive negotiations with Czech Media Invest in order to sell its magazine titles in France, including Elle and its various extensions including online presence of Elle France, Version Femina, Art … Read the full press release

Cybercrime: Researchers developed psychometric tool to identify individuals more likely to fall victim to internet scams

CAMBRIDGE, 05-Apr-2018 — /EuropaWire/ — Researchers have developed an online questionnaire which measures a range of personality traits to identify individuals who are more likely to fall victim to internet scams and other forms of cybercrime. The psychometric tool, developed … Read the full press release

Kevin Bacon and Rio Ferdinand to announce the arrival of the Samsung Galaxy S9 on EE

Kevin Bacon and Rio Ferdinand resume their roles as EE sports pundits to announce the arrival of the Samsung Galaxy S9 on EE with inclusive access to the BT Sport app The ad sees Rio putting the smartphone through its … Read the full press release

Orange: We call on European and national policy-makers to review the ePrivacy draft regulation

“ Europe Cannot Afford to Miss the Data Revolution” PARIS, 08-Mar-2018 — /EuropaWire/ — Data economy is a pillar of future growth, job creation and social progress. According to the European Commission, the value of the European data economy may raise from … Read the full press release