Orkla to introduce new products in May

OSLO, 03-May-2016 — /EuropaWire/ — Several exciting new products from Orkla will be hitting Norwegian store shelves in May.

A multitude of new products are now on their way to grocery stores. This will give you a taste of some of the new offerings from Orkla’s Norwegian companies.

MORE OF WHAT’S GOOD

“The wave of May product launches features a focus on healthiness and naturalness. Bixit oat bar with quinoa and raspberries and Panda Natural liquorice with all-natural ingredients are examples of this emphasis,” says Arve Heltne, Senior Vice President Orkla Marketing & Innovation.

“Consumers who want to eat more healthily will also be happy to see a tasty new variety of Grønnsakspasta vegetable-based pasta and the innovative Grandiosa Fullgod pizza.”

The new pizza from Grandiosa bears the Nordic Keyhole healthy food label, has a thin, crisp whole-grain crust and contains a maximum of 600 kcal. The Denja Våre Beste range of sandwich toppings offers more of the wholesome ingredients, and two thirds of the mayonnaise has been replaced with cottage cheese.

FREE–FROM PRODUCTS
“We are proud to be able to expand our gluten-free product range with two varieties of the popular favourite Stabburet Leverpostei paté. Our aim is to make daily life easier for families with children and other consumers who have an allergy or intolerance to gluten or milk,” Arve Helte says.

Ballerinakjeks biscuits are being relaunched without palm oil but with the same good taste. Other tempting new products include TORO Bakemiks Eplekake apple cake mix, Big One Taco Real pizza and Crispo og Smørbukk Bites confectionery, which is already a success in Sweden under the Ballerina brand. New Energy is launching a new muesli bar with oats and cranberries.

WELL-KNOWN BRAND FAVOURITES IN NEW PACKAGING
“We have revamped the design of several of our personal care products. Solidox by Jordan, where you can choose both the toothpaste and toothbrush design, and the LdB and L300 skin care ranges are examples of this innovative approach,” Arve Heltne explains.

Nutrilett is introducing a new design for its entire product range with focus on naturalness and taste.

Pierre Robert Sport is expanding its range with a new tank top tailored for movement.

COMMUNICATIONS AND CORPORATE AFFAIRS
Ph.: +47 22 54 40 00, E-mail: info@orkla.no

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Orkla to introduce new products in May