New Holland Reinforces Commitment to Agricultural Robotics with R4 Robot Demonstration at GOFAR Field Day France

New Holland Reinforces Commitment to Agricultural Robotics with R4 Robot Demonstration at GOFAR Field Day France

(IN BRIEF) New Holland will present its R4 autonomous agricultural robots at GOFAR Field Day France, reinforcing its commitment to automation in specialty crop farming. Available in Hybrid and fully Electric versions, the R4 platform is designed to support vineyard, orchard, and specialty crop growers by addressing labour shortages, reducing emissions, and improving operational efficiency. Building on strong interest following its debut at Agritechnica 2025, the R4 combines advanced navigation technologies with electric drivetrains to deliver precise, low-impact performance in the field.

(PRESS RELEASE) MODENA, 30-Jan-2026 — /EuropaWire/ — New Holland is set to showcase its innovative R4 autonomous robot platform at GOFAR Field Day France, one of Europe’s leading events dedicated to agricultural robotics. The appearance underscores New Holland’s continued investment in advanced automation technologies tailored to specialty crop sectors where the brand already holds a strong leadership position.

GOFAR Field Day France will take place on 5 February at the Auzeville-Tolosane Agrobiopole, located within the Toulouse Sud-Est technology park. The event brings together farmers, growers, and technology specialists to explore the latest developments in autonomous agricultural equipment designed to improve productivity and sustainability in the field.

The R4 robotic platform, first unveiled at Agritechnica 2025, will be presented in two configurations: a Hybrid version and a fully Electric version. Both variants are designed specifically for vineyard, orchard, and specialty crop operations, helping producers address ongoing labour shortages while enabling skilled workers to focus on higher-value tasks that require human expertise.

Managed through a dedicated application, the R4 robots integrate GPS, LiDAR, and vision camera technologies to deliver precise navigation and reliable field performance. Their design allows them to take on repetitive and easily automated tasks such as mowing and tillage, supporting more efficient day-to-day operations across diverse crop environments.

Both R4 models feature suspended rubber-track drive units that deliver high traction while minimising soil compaction. A continuously variable, intelligent electric drivetrain allows the robots to operate existing implements or power new tools electrically without the use of hydraulic oil. This approach reduces maintenance requirements, overall weight, emissions, and operating costs, while improving energy efficiency.

According to Thierry Le Briquer, Global Manager for Grape, Olive and Coffee at New Holland, interest in the R4 concept has been strong since its debut at Agritechnica. He noted that feedback from the market confirms the relevance of autonomous solutions for specialty crop growers and expressed confidence that the R4 platform can deliver tangible operational benefits. New Holland plans to engage directly with visitors at GOFAR Field Day France to discuss how the technology could be integrated into their specific farming operations.

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SOURCE: CNH Industrial N.V.