(IN BRIEF) Husqvarna has signed a multi-year agreement to become the new Title Partner of the British Masters, with the 2026 Husqvarna British Masters set to be held at The Belfry’s Brabazon Course. The company has also been named official … Read the full press release
Posted in Business, Electronics & Machinery, Financial, Government, Industrial, Infrastructure & Utilities, Investment, Management, Sports, Sweden, Technology, United Kingdom
Tagged automation technology, Brabazon Course, British Masters, CEORA robotic mower, DP World Tour, golf course maintenance, Husqvarna, Husqvarna Becomes Title Partner of the British Masters and Expands Role on the DP World Tour, Husqvarna Group, professional golf, robotic lawnmowing, Sir Nick Faldo, sports partnerships, sustainable turf management, The Belfry, Yvette Henshall Bell
(IN BRIEF) Valio has announced a new partnership with Finnish multi-event athlete Saga Vanninen, with the collaboration spanning marketing, events, social media and communications, as well as the Valio Academy® programme focused on children’s and young people’s well-being. Vanninen, a … Read the full press release
Posted in Business, Finland, Food & Beverage, Industrial, Management, Marketing, News, Sports
Tagged athlete sponsorship, Estonia training, European Indoor Championships, Finnish athletics, Los Angeles 2028 Olympic Games, multi event athlete, Oddlygood Barista, physical activity, role model in sport, Saga Vanninen, sports partnership, Valio, Valio Academy, Valio Akatemia, Valio Announces New Collaboration with Saga Vanninen Supporting Youth Sports and Well-Being, Valio Gefilus, Valio Hyvä suomalainen Arki, Valio Partners with Rising Finnish Athletics Star Saga Vanninen to Promote Active Lifestyles, Valio PROfeel®, well-being, World Athletics Indoor Championships, youth sports
(IN BRIEF) Michelin has announced a strategic partnership with Team Picnic PostNL, becoming the team’s official technical partner from the 2026 season. The collaboration marks Michelin’s return to elite World Tour road racing and focuses on using competition as a … Read the full press release
Posted in Automotive, Business, Financial, France, Industrial, Investment, Management, Media, Sports, Technology
Tagged competition driven innovation, cycling technology, elite sport partnerships, high performance tires, Michelin, mixed cycling team, New Michelin Partnership Positions Elite Cycling Competition as a Catalyst for Tire Innovation, performance engineering, Piet Rooijakkers, road racing innovation, Team Picnic PostNL, Vincent Ledieu, World Tour cycling
(IN BRIEF) Stora Enso has announced that it will continue its long-running collaboration with the FIS Nordic World Ski Championships by becoming a Premium Partner for the 2027 event in Falun, Sweden. Marking the company’s seventh involvement with the championships, … Read the full press release
Posted in Business, Environment, Finland, Industrial, Marketing, News, Sports, Sweden
Tagged Christian Salomon, environmental leadership, Falun 2027, FIS, FIS Nordic World Ski Championships, Hans Sohlström, Johan Eliasch, Nordic skiing, Premium Partner, recyclable products, renewable materials, Stora Enso, Stora Enso Extends Long-Term Partnership with FIS Ahead of Nordic World Ski Championships in Falun, Stora Enso Reaffirms Role in Global Nordic Skiing with Premium Partnership for Falun 2027, sustainable events, sustainable sports partnerships, wood-based solutions
(IN BRIEF) UK researchers have developed a pioneering blood test using Fourier Transform Infrared microspectroscopy that can detect a single lung cancer cell circulating in the bloodstream. The technique analyses the unique chemical fingerprint of cancer cells, offering a simpler, … Read the full press release
Posted in Business, Education, Financial, Industrial, Investment, Management, News, Sports, United Kingdom
Tagged blood test, Breakthrough FT IR Technique Could Transform Early Lung Cancer Detection, Cancer Detection, cancer monitoring, circulating tumour cells, early diagnosis, FT IR microspectroscopy, infrared spectroscopy, Josep Sulé Suso, Keele University, liquid biopsy, Loughborough University, lung cancer, NHS cancer care, oncology research, Paul Roach, University Hospitals of North Midlands NHS Trust
(IN BRIEF) Loughborough University has renewed its three-year partnership with SIS Pitches, continuing the collaboration around elite sports surfaces, performance environments and joint innovation. SIS Pitches remains official stadium pitch partner of Loughborough Sport and sponsor of both the men’s … Read the full press release
Posted in Education, Management, News, Sports, United Kingdom
Tagged Business Development, elite sport facilities, Grounds Management Forum, hybrid pitches, Joe Shaw, Loughborough Lightning Rugby, Loughborough Sport, Loughborough University, National League rugby union, partnership renewal, Rich Ellis, rugby sponsorship, SIS Pitches, SIS Pitches and Loughborough University extend collaboration with focus on elite sport surfaces and global development, sports innovation, sports surfaces, sports technology, sustainability in sport, United States expansion
(IN BRIEF) Trinity College Dublin has formed a new partnership with The Eddie Jordan Foundation to support students in Formula Trinity, the university’s student-run motorsport engineering team. The collaboration focuses on upskilling, industry connections, event collaboration, and career pathway support, … Read the full press release
Posted in Business, Education, Financial, Industrial, Investment, Ireland, Management, News, Society, Sports
Tagged career pathways, Cleavon Castelino, Eddie Jordan Foundation, Eddie Jordan Foundation supports Trinity College Dublin’s Formula Trinity team with skills development and industry access, engineering education, experiential learning, Formula Trinity, industry mentoring, INNOVATION, Irish engineering talent, Keith O’Loughlin, motorsport engineering, student engineering team, Trinity College Dublin, upskilling
(IN BRIEF) RWE has completed a new 5-megawatt photovoltaic system on the roof of SIGNAL IDUNA PARK, giving Borussia Dortmund’s stadium the world’s most powerful solar installation ever mounted on a sports venue. The system’s 11,132 solar modules will produce … Read the full press release
Posted in Energy, Gas & Oil, Environment, Germany, Industrial, Infrastructure & Utilities, Investment, News, Sports
Tagged 5 MW solar installation, battery storage, Borussia Dortmund, BVB, Carsten Cramer, climate protection, CO2 reduction, decarbonisation, energy efficiency, Fan World PV installation, German Record Institute, Germany football stadium, Hans-Joachim Watzke, Markus Krebber, photovoltaic system, renewable power, RWE, RWE AG, SIGNAL IDUNA PARK, SIGNAL IDUNA PARK Achieves Global Solar Milestone as RWE Finalises 5-MW Photovoltaic Installation and Battery Expansion, solar modules, stadium renewable energy, sustainability partnership
(IN BRIEF) Bentley Motors has named footballer Cody Gakpo, who plays for Liverpool FC and the Netherlands national team, as its new ambassador for the UK and Europe. Gakpo, already a Bentley enthusiast, designed a custom Bentayga Speed with the … Read the full press release
Posted in Automotive, Business, Industrial, Management, Marketing, Sports, United Kingdom
Tagged automotive craftsmanship, Bentayga S Black Edition, Bentayga Speed, Bentley Motors, Bentley Motors Names Liverpool Star Cody Gakpo as Ambassador for UK and Europe, Bentley Mulliner, Brand Ambassador, Cody Gakpo, Cody Gakpo Joins Bentley as New Brand Ambassador, Crewe, Europe, Greg Williams, Liverpool FC, Lucien Laviscount, Luxury, Luxury Cars, Mai Ikuzawa, Netherlands national team, Nicola Brown, OnsOranje, performance, philanthropy, Phillip Dean, Rubino Red, Togo, Uniting Performance and Craftsmanship
(IN BRIEF) PUMA has relaunched its online magazine CATch UP with a bold new design and editorial focus, showcasing the company’s innovations, corporate culture, and strategic vision as it embarks on a transformation to become a top-three global sports brand. … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Germany, Industrial, Internet & Online, Media, News, Retail, Sports
Tagged and Brand Vision with the World, Armand Mondo Duplantis, Arthur Hoeld, athlete interview, brand transformation, CATch UP, Cologne, company communications, corporate culture, CULTURE, digital media, digital relaunch, global sports brand, INNOVATION, Kerstin Neuber, online magazine, PUMA, PUMA Relaunches Digital Magazine to Share Innovation, PUMA Revamps Its CATch UP Online Magazine to Showcase Brand Transformation and Inspire Global Audiences, Sports Industry, storytelling, studio8020
(IN BRIEF) SGS has partnered with the Swiss rowing team 44west, sponsoring their SGS-branded boat for the upcoming World’s Toughest Row — a 3,000-mile transatlantic challenge starting December 12. The crew, embodying SGS’s values of trust, teamwork, and sustainability, launched … Read the full press release
Posted in Industrial, Management, Marketing, News, Security & Safety, Sports, Switzerland, Technology
Tagged 44west, Antigua, corporate partnership, endurance, La Gomera, Ocean Race, performance, rowing team, SGS, Sports Sponsorship, sustainability, Switzerland, teamwork, Teamwork and endurance unite as SGS sponsors 44west in the World’s Toughest Row, trust, World’s Toughest Row, Zug
(IN BRIEF) Zalando has entered into a five-year strategic partnership with the German Football Association (DFB), becoming a main partner of the Men’s, Women’s, and Youth national teams until 2030. The collaboration, unveiled at the World Nuclear Exhibition 2025, will … Read the full press release
Posted in Apparel, Fashion & Beauty, Berlin, Germany, Marketing, News, Retail, Sports
Tagged 1990 World Cup kit, and Culture in Germany, Berlin, DFB, digital culture, fan experience, fashion, fashion and sport, football partnership, German Football Association, German football culture, German national teams, Germany, Holger Blask, James Rothwell, lifestyle destination, Men’s national team, sponsorship, sports marketing, Women’s national team, Youth team, Zalando, Zalando and DFB Unite to Celebrate the Fusion of Football, Zalando Plus, Zalando Strengthens Sports and Lifestyle Presence Through Long-Term Collaboration with DFB
The Benelux and DACH regions have seen a surge in sporting retail deals over the past 2–3 years, driven by post-pandemic shifts in fitness and outdoor activity. Private equity firms and global strategics are actively acquiring or restructuring brands across … Read the full press release
Posted in Apparel, Fashion & Beauty, Austria, Belgium, Business, Financial, Germany, Investment, Luxembourg, Netherlands, News, Retail, Sports, Switzerland, Technology
Tagged A.S. Adventure, ABN AMRO Retailer of the Year, Accell Group, acquisition, active running community, Amsterdam, Amsterdam Marathon, Anta Sports, appointment, ASICs, Austria, Basic-Fit, Belgium, Benelux, Bergfreunde, Bever, Bike24, Business Growth, Callaway Brands, Cannondale, Chain Reaction Cycles, Community Engagement, consolidation, cross-border acquisitions, customer experience, cycling, DACH, DACH region, Dam tot Damloop, deal-by-deal, DECATHLON, digital transformation, digitalisation, digitalization, Dutch running market, e-bikes, E-Commerce, Ewout Braggaar, fitness boom, Fitness Boom Spurs Restructuring and M&A Surge in Benelux and German Sports Retail Landscape, franchise network, Frasers Group, Germany, health and wellness, IMARC Group, independent sponsor, investment, Investment firm bets on the running boom as Run2Day gears up for growth, Investor Activity Accelerates in Benelux and DACH Sporting Retail as Consumer Fitness Trends Reshape the Market, IPO, Jack Wolfskin, JD Sports, KKR, KVK 58778233, leadership, leadership transition, Leusden, McKinley, mergers and acquisitions, mid-market investment, Netherlands, Netherlands running gear market, Netherlands sportswear market, niche brands, niche market leaders, Nordics, omnichannel, On Holding, outdoor retail, PAI Partners, pandemic, Perry Sport, Pon Holdings, post-pandemic trends, private equity, Private Equity and Global Buyers Reshape Sporting Retail in Netherlands and Beyond, Private equity firm backs Run2Day to accelerate digital and community growth, retail, retail expansion, retail innovation, retail restructuring, Rise Point Capital, Rise Point Capital acquisition, Rise Point Capital steps into Dutch running market with Run2Day acquisition, Rise Point–Run2Day Deal Joins Broader Consolidation in Northern European Sporting Goods Sector, Robbert Cornelissen, Roger Federer, Run2Day, Run2Day enters new era under CEO Robbert Cornelissen after Rise Point Capital deal, Run2Day growth, Run2Day Webshop BV, running community, running gear, running market, running retailer, Running retailer Run2Day joins Rise Point Capital portfolio amid rising sportswear demand, running specialty retailer, Schwinn, Sergio van Luijk, Signa Sports United, SPAC, sporting goods, Sporting Retail Consolidates Across Benelux and DACH as Investors Target Growth in Niche and Outdoor Brands, Sports Industry, sports retail, SportScheck, store network, strategic investment, Switzerland, TCS Amsterdam Marathon, United Kingdom, Wiggle, Yonderland
Rise Point Capital acquired Dutch running retailer Run2Day, marking a new ownership and leadership phase. Robbert Cornelissen was appointed CEO and co-shareholder, succeeding founder Ewout Braggaar. Run2Day operates 16 stores nationwide and maintains a strong community presence through events like … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Investment, Netherlands, Retail, Sports, Technology
Tagged ABN AMRO Retailer of the Year, acquisition, active running community, Amsterdam, Amsterdam Marathon, appointment, Benelux, Business Growth, Community Engagement, customer experience, DACH region, Dam tot Damloop, deal-by-deal, digitalisation, digitalization, Dutch running market, E-Commerce, Ewout Braggaar, franchise network, IMARC Group, independent sponsor, investment, Investment firm bets on the running boom as Run2Day gears up for growth, KVK 58778233, leadership, leadership transition, Leusden, mid-market investment, Netherlands, Netherlands running gear market, Netherlands sportswear market, niche market leaders, Nordics, private equity, Private equity firm backs Run2Day to accelerate digital and community growth, retail, retail expansion, retail innovation, Rise Point Capital, Rise Point Capital acquisition, Rise Point Capital steps into Dutch running market with Run2Day acquisition, Robbert Cornelissen, Run2Day, Run2Day enters new era under CEO Robbert Cornelissen after Rise Point Capital deal, Run2Day growth, Run2Day Webshop BV, running community, running market, running retailer, Running retailer Run2Day joins Rise Point Capital portfolio amid rising sportswear demand, running specialty retailer, Sergio van Luijk, Sports Industry, sports retail, store network, TCS Amsterdam Marathon, United Kingdom
(IN BRIEF) Rise Point Capital has acquired Dutch running retailer Run2Day, marking a new chapter for the nearly 30-year-old brand. The company, which operates 16 stores across the Netherlands through a mix of owned and franchised locations, will now be … Read the full press release
Posted in Apparel, Fashion & Beauty, Business, Financial, Investment, Netherlands, Retail, Sports, Technology
Tagged acquisition, active running community, Amsterdam Marathon, appointment, Benelux, customer experience, DACH region, Dam tot Damloop, deal-by-deal, digitalization, Dutch running market, Ewout Braggaar, franchise network, independent sponsor, leadership, leadership transition, Leusden, mid-market investment, Netherlands, Nordics, retail expansion, Rise Point Capital, Rise Point Capital acquisition, Robbert Cornelissen, Run2Day, Run2Day growth, running community, running market, running specialty retailer, Sergio van Luijk, sports retail, United Kingdom
(IN BRIEF) The European Investment Bank (EIB) has granted a €150 million loan to the Istituto per il Credito Sportivo e Culturale (ICSC) to finance new and upgraded public sports and cultural infrastructure across Italy. The funding will support projects … Read the full press release
Posted in Art & Culture, Banks, European Union, Financial, Industrial, Infrastructure & Utilities, Investment, Italy, Luxembourg, News, Sports, Technology
Tagged Antonella Baldino, community investment, cultural infrastructure, cycle paths, EIB, EIB Backs ICSC with New €150 Million Financing to Drive Urban Regeneration and Social Inclusion Across Italy, energy efficiency, European Investment Bank, financing agreement, Gelsomina Vigliotti, Green mobility, ICSC, Istituto per il Credito Sportivo e Culturale, Italy, Jean-Christophe Laloux, public amenities, regional development, social inclusion, southern Italy, sports infrastructure, SROI, sustainable development, sustainable infrastructure, urban regeneration
(IN BRIEF) Atos has successfully managed technology services for the World Para Swimming Championships Singapore 2025 and the World Para Athletics Championships New Delhi 2025, ensuring flawless operations across two large-scale international events. The company’s advanced digital solutions, including on-venue … Read the full press release
Posted in Artificial Intelligence (AI), France, Management, News, Security & Safety, Sports, Technology
Tagged accessibility, adaptive sports, AI-powered digital transformation, Asia sports events, Atos, Atos Powers Two Major Para Sports Events with Cutting-Edge Technology Across Asia, digital innovation, global sports partnerships, Inclusion, Jawaharlal Nehru Stadium, live broadcast integration, major events, Nacho Moros, OCBC Aquatic Centre, OVR, Para Sports, Paralympic Movement, results systems, Singapore Disability Sports Council, sporting technology, World Para Athletics Championships New Delhi 2025, World Para Swimming Championships Singapore 2025
(IN BRIEF) STARK Group, through its Danish subsidiary STARK Denmark, has expanded its partnership with the Danish Football Association to include both the women’s and men’s national football teams. The move builds on a collaboration that began in 2018 with … Read the full press release
Posted in Business, Construction, Denmark, Industrial, Management, Marketing, News, Society, Sports
Tagged Britta Korre Stenholt, Community Engagement, Corporate Social Responsibility, Danish Football Association, Danish national teams, DBU, Denmark, football sponsorship, gender equality, inclusion in sport, men’s football, sponsorship, sports partnership, STARK Denmark, STARK Denmark strengthens ties with Danish Football Association by supporting both women’s and men’s teams, Stark group, STARK Group broadens DBU partnership to champion equality across Denmark’s national football teams, STARK Group expands national football partnership to promote inclusion and community engagement in sport, STARK Group expands partnership with Danish Football Association to support both women’s and men’s national teams, women’s football
(IN BRIEF) The Royal Devon University Healthcare NHS Foundation Trust and the University of Exeter have launched the RAPID-IBD study to speed up diagnosis of Crohn’s disease and ulcerative colitis, conditions that affect 1 in 100 people in the UK. … Read the full press release
Posted in Education, Healthcare, Pharma & Biotech, Science, Sports, Technology, United Kingdom
Tagged Catherine Winsor, Crohn's disease, Crohn’s & Colitis UK, early diagnosis, EX postcode, Exeter City FC, gut health, IBD, inflammatory bowel disease, Jack Fitzwater, Know Your Sh*t campaign, Know Your Sh*t Campaign Backs Exeter-Led Study to Improve Early Detection of IBD in Young People, New Exeter Research Aims to Transform Diagnosis and Treatment Pathways for Crohn’s and Colitis, NIHR, patient volunteers, RAPID-IBD, RAPID-IBD Research Project Invites Volunteers to Speed Up Diagnosis of Inflammatory Bowel Disease, Royal Devon University Healthcare NHS Foundation Trust, stool test, Tariq Ahmad, Ulcerative colitis, University of Exeter
(IN BRIEF) The University of Exeter has unveiled its Sports Physiology and Exercise Training (SPET) service, giving athletes from all levels access to advanced physiological testing and expertise normally reserved for elite performers. The programme is led by world-leading specialists … Read the full press release
Posted in Education, Science, Sports, Technology, United Kingdom
Tagged Andy Jones, athletic performance, carbohydrate fuelling, Cutting-Edge Sports Science Service from University of Exeter Helps Athletes Optimise Training and Recovery, cycling physiology, Eliud Kipchoge, endurance sport, injury prevention, New Exeter SPET Programme Brings Elite Performance Science to Amateur and Professional Athletes, nutrition strategies, performance testing, recovery, running, SPET, Sports Physiology and Exercise Training, Sports Science, Tim Podlogar, training optimisation, triathlon, University of Exeter, University of Exeter Launches Sports Physiology Service to Help Athletes Train Smarter and Perform Better
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