Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

Indra Group Brings Sovereign Artificial Intelligence to Formula One Through Alpine Partnership

(IN BRIEF) Indra Group has formed a strategic partnership with BWT Alpine Formula One Team to deploy its sovereign artificial intelligence platform, IndraMind, within the team’s Formula One operations. The collaboration will support real-time data analysis and strategic decision-making in … Read the full press release

Loughborough Lightning and Loughborough Sport Partner with boobydoo to Advance Breast Health and Performance in Women’s Sport

(IN BRIEF) Loughborough Lightning Netball and Loughborough Sport have entered a new partnership with sports bra specialist boobydoo, appointing the brand as official sports bra partner to the Lightning squad and fitting and retail partner across the university campus. The … Read the full press release

Papendal and Eneco eMobility Strengthen Sustainable Sports Infrastructure with Major EV Charging Plaza Expansion

(IN BRIEF) Papendal and Eneco eMobility have opened a charging plaza with 59 new EV charging stations at the Papendal Olympic Training Centre, supporting athletes, employees, and visitors in making the switch to electric mobility. Developed and operated by Eneco … Read the full press release

Loughborough University Confirmed as Custodian of Spirit of 2012 Social Impact Archive

(IN BRIEF) Loughborough University has been appointed as the official custodian of the Spirit of 2012 archive as the organisation prepares for its planned closure in January 2026. Founded to extend the social legacy of the London 2012 Games, Spirit … Read the full press release

Husqvarna Brings Robotic Mowing Innovation to the British Masters as New Title Partner

(IN BRIEF) Husqvarna has signed a multi-year agreement to become the new Title Partner of the British Masters, with the 2026 Husqvarna British Masters set to be held at The Belfry’s Brabazon Course. The company has also been named official … Read the full press release

Valio Strengthens Commitment to Physical Activity Through Partnership with Athlete Saga Vanninen

(IN BRIEF) Valio has announced a new partnership with Finnish multi-event athlete Saga Vanninen, with the collaboration spanning marketing, events, social media and communications, as well as the Valio Academy® programme focused on children’s and young people’s well-being. Vanninen, a … Read the full press release

Michelin Returns to World Tour Cycling Through Strategic Partnership With Team Picnic PostNL

(IN BRIEF) Michelin has announced a strategic partnership with Team Picnic PostNL, becoming the team’s official technical partner from the 2026 season. The collaboration marks Michelin’s return to elite World Tour road racing and focuses on using competition as a … Read the full press release

Stora Enso to Support 2027 FIS Nordic World Ski Championships in Falun, Sweden with Renewable Solutions as Premium Partner

(IN BRIEF) Stora Enso has announced that it will continue its long-running collaboration with the FIS Nordic World Ski Championships by becoming a Premium Partner for the 2027 event in Falun, Sweden. Marking the company’s seventh involvement with the championships, … Read the full press release

UK Researchers Develop Blood Test Capable of Detecting a Single Lung Cancer Cell

(IN BRIEF) UK researchers have developed a pioneering blood test using Fourier Transform Infrared microspectroscopy that can detect a single lung cancer cell circulating in the bloodstream. The technique analyses the unique chemical fingerprint of cancer cells, offering a simpler, … Read the full press release

Loughborough strengthens sport partnership with SIS Pitches, expanding work on sustainability, research and performance

(IN BRIEF) Loughborough University has renewed its three-year partnership with SIS Pitches, continuing the collaboration around elite sports surfaces, performance environments and joint innovation. SIS Pitches remains official stadium pitch partner of Loughborough Sport and sponsor of both the men’s … Read the full press release

Trinity College Dublin strengthens student motorsport engineering programmes through new collaboration with Eddie Jordan Foundation

(IN BRIEF) Trinity College Dublin has formed a new partnership with The Eddie Jordan Foundation to support students in Formula Trinity, the university’s student-run motorsport engineering team. The collaboration focuses on upskilling, industry connections, event collaboration, and career pathway support, … Read the full press release

RWE and Borussia Dortmund Set Stadium World Record with Completion of 5-MW Solar Power System at SIGNAL IDUNA PARK

(IN BRIEF) RWE has completed a new 5-megawatt photovoltaic system on the roof of SIGNAL IDUNA PARK, giving Borussia Dortmund’s stadium the world’s most powerful solar installation ever mounted on a sports venue. The system’s 11,132 solar modules will produce … Read the full press release

Bentley Strengthens Its Brand Presence in Europe with Appointment of Footballer Cody Gakpo as Ambassador

(IN BRIEF) Bentley Motors has named footballer Cody Gakpo, who plays for Liverpool FC and the Netherlands national team, as its new ambassador for the UK and Europe. Gakpo, already a Bentley enthusiast, designed a custom Bentayga Speed with the … Read the full press release

New Era for PUMA CATch UP as the Sports Brand Relaunches Its Online Magazine with a Fresh Design and Strategic Vision

(IN BRIEF) PUMA has relaunched its online magazine CATch UP with a bold new design and editorial focus, showcasing the company’s innovations, corporate culture, and strategic vision as it embarks on a transformation to become a top-three global sports brand. … Read the full press release

SGS supports Swiss team 44west as they embark on a 3,000-mile challenge across the Atlantic

(IN BRIEF) SGS has partnered with the Swiss rowing team 44west, sponsoring their SGS-branded boat for the upcoming World’s Toughest Row — a 3,000-mile transatlantic challenge starting December 12. The crew, embodying SGS’s values of trust, teamwork, and sustainability, launched … Read the full press release

Zalando Partners with DFB to Become Main Sponsor of German National Football Teams

(IN BRIEF) Zalando has entered into a five-year strategic partnership with the German Football Association (DFB), becoming a main partner of the Men’s, Women’s, and Youth national teams until 2030. The collaboration, unveiled at the World Nuclear Exhibition 2025, will … Read the full press release

From Bikes to Running Gear: Benelux and DACH Sports Retail Attracts Wave of Strategic and Private Equity Deals

The Benelux and DACH regions have seen a surge in sporting retail deals over the past 2–3 years, driven by post-pandemic shifts in fitness and outdoor activity. Private equity firms and global strategics are actively acquiring or restructuring brands across … Read the full press release

Private equity firm Rise Point Capital backs running retailer Run2Day as new CEO Robbert Cornelissen takes helm amid expanding Dutch running market

Rise Point Capital acquired Dutch running retailer Run2Day, marking a new ownership and leadership phase. Robbert Cornelissen was appointed CEO and co-shareholder, succeeding founder Ewout Braggaar. Run2Day operates 16 stores nationwide and maintains a strong community presence through events like … Read the full press release

Rise Point Capital invests in Run2Day; Robbert Cornelissen appointed CEO and shareholder.

(IN BRIEF) Rise Point Capital has acquired Dutch running retailer Run2Day, marking a new chapter for the nearly 30-year-old brand. The company, which operates 16 stores across the Netherlands through a mix of owned and franchised locations, will now be … Read the full press release

EIB and ICSC Strengthen Partnership with €150 Million Loan to Modernize Italy’s Sports and Cultural Infrastructure

(IN BRIEF) The European Investment Bank (EIB) has granted a €150 million loan to the Istituto per il Credito Sportivo e Culturale (ICSC) to finance new and upgraded public sports and cultural infrastructure across Italy. The funding will support projects … Read the full press release