Category Archives: Apparel, Fashion & Beauty

Apparel, Fashion & Beauty Press Releases & News distributed via EuropaWire

Zalando’s Use of AI and Digital Twins Enhances Speed and Flexibility in Fashion Content Creation

(IN BRIEF) Zalando is enhancing its content creation with AI and digital twin technology, ensuring fast, flexible, and high-quality visuals for a seamless shopping experience. By blending digital innovation with human creativity, Zalando is setting a new standard for the … Read the full press release

Fraunhofer and B-COS Collaborate on Biodegradable Face Mask to Reduce Wrinkles and Stimulate Collagen Production

(IN BRIEF) Researchers from Fraunhofer TLC-RT and B-COS GmbH have created a biodegradable anti-aging face mask that stimulates collagen production through ortho-silicic acid, offering long-lasting wrinkle reduction. Unlike traditional face masks that only provide temporary hydration, this mask’s active ingredient, … Read the full press release

H&M Launches Summer 2025 Collection Featuring Boho-Chic Styles and Global Inspirations

(IN BRIEF) H&M’s Summer 2025 collection brings a sophisticated boho style with fringe, crochet, and embroidered details. Inspired by global destinations like Marrakech, Lanzarote, and Lamu, Kenya, the collection offers airy dresses, kaftans, matching sets, and bold silhouettes. The first … Read the full press release

PUMA’s Project3 Participants Achieve Stunning PBs at 2025 London Marathon, Shaving Over 2 Hours Off Personal Bests

(IN BRIEF) PUMA’s Project3 runners delivered incredible results at the 2025 London Marathon, collectively shaving nearly three hours off their personal bests. A total of 39 runners set new PBs, with Lucy Jones leading the way for the women with … Read the full press release

M&S Newtownbreda’s Pat Miller Runs Seven Marathons in Seven Days for Cancer Support

(IN BRIEF) Pat Miller, a longtime M&S Newtownbreda employee, is taking on an extraordinary physical and mental challenge: running seven marathons in seven days to raise funds for Action Cancer. Motivated by a recent event marking M&S’s 15-year partnership with … Read the full press release

PUMA Unleashes the Fast-R NITRO™ Elite 3, Its Fastest Running Shoe Yet

(IN BRIEF) PUMA has unveiled the Fast-R NITRO™ Elite 3, its fastest and lightest running shoe to date, launching ahead of the Boston Marathon. Backed by a biomechanics study from the University of Massachusetts Amherst, the shoe offers a 3.15% … Read the full press release

M&S Cuts 5.5 Million Plastic Units with New Paper Packaging for Men’s Essentials

(IN BRIEF) Marks & Spencer has transitioned to recyclable paper packaging across its men’s socks, woven pyjama sets, and nearly 40% of its underwear lines, eliminating around 5.5 million plastic units annually from its Clothing & Home business. The move … Read the full press release

M&S and Partners Spark Nationwide Prostate Cancer Awareness

(IN BRIEF) Marks & Spencer partnered with Sir Chris Hoy and Prostate Cancer UK in a dynamic campaign aimed at increasing prostate cancer awareness and early detection among men. During a 40-day period, the campaign successfully sold over 40,000 packs … Read the full press release

LANXESS Showcases Sustainable and Innovative Solutions for Personal Care at in-cosmetics Global

(IN BRIEF) At in-cosmetics Global in Amsterdam from April 8 to 10, LANXESS is presenting a broad portfolio of products for the cosmetics and personal care industry. The company will exhibit innovative preservation solutions including Neolone PH Max and Neolone … Read the full press release

Unlocking Healthy Aging: BASF Unveils Holistic Longevity Ecosystem at in-cosmetics Global 2025

(IN BRIEF) At in-cosmetics Global 2025 in Amsterdam, BASF launches its Longevity Ecosystem, an innovative approach in personal care focused on planetary, emotional, and physical well-being. The initiative, part of BASF’s Beyond Beauty journey, introduces sustainable alternatives like Verdessence® Maize … Read the full press release

PUMA Unveils Innovative West End Flagship to Redefine Retail Experience in Europe

(IN BRIEF) PUMA is set to open its first European flagship store in London’s West End in Autumn 2025, strategically located near Selfridges and Bond Street Tube Station. The 24,000 square-foot venue will offer an immersive, interactive experience that blends … Read the full press release

Burberry Partners with V&A to Reinvent Iconic Fashion Gallery for a New Era

(IN BRIEF) Burberry has announced a new multi-year partnership with the Victoria and Albert Museum to transform its Fashion Gallery in South Kensington, rebranding it as The Burberry Gallery upon its reopening in spring 2027. This redevelopment will convert the … Read the full press release

H&M Move Unveils S/S 2025 Resort Collection for the Modern Racket Sports Enthusiast

(IN BRIEF) H&M Move’s S/S 2025 women’s Resort collection redefines racket sports apparel by offering a complete, court-ready wardrobe that combines style with high-performance materials. Designed for tennis, padel, and pickleball, the collection emphasizes functionality with features like ball pockets, … Read the full press release

Symrise Unveils Nature-Driven Synergistic Complex for Soothing Sensitive Skin

(IN BRIEF) SymRelief® green is the latest innovation from Symrise, formulated to revolutionize sensitive skincare with a patented synergistic complex that combines biotech-derived bisabolol and organic ginger root extract. This 100% Natural Origin Content solution, compliant with ISO 16128, delivers … Read the full press release

Transforming Checkout Experiences: KIKO Milano and Adyen Unite to Revolutionize Global Payments

(IN BRIEF) KIKO Milano, the top Italian beauty brand present in over 70 countries, has partnered with Adyen to implement a Unified Commerce solution that revolutionizes the payment process both in-store and online. The initiative addresses evolving customer demands for … Read the full press release

Unleashing Authentic Energy: PUMA’s ‘Go Wild’ Campaign Redefines the Spirit of Sport

(IN BRIEF) PUMA is launching its most extensive global campaign to date, titled ‘Go Wild’, which marks a bold evolution in the brand’s identity. Celebrating the spirit of individuality, the campaign encourages runners—from everyday enthusiasts to elite athletes—to pursue the … Read the full press release

PUMA Partners with Premier League to Ignite Global Football Performance and Fan Engagement

(IN BRIEF) PUMA has formalized a new partnership with the Premier League, positioning itself as the Official Ball Supplier starting with the 2025/26 season. This strategic move is designed to elevate PUMA’s brand and bolster its reputation in sports performance. … Read the full press release

M&S Food and Neighbourly Achieve Milestone with 100 Million Meal Donation to UK Communities

(IN BRIEF) Over the past decade, M&S Food and Neighbourly have donated surplus food equivalent to 100 million meals, supporting over 4.7 million people across the UK through more than 3,000 local charities. With nearly every M&S store actively contributing, … Read the full press release

M&S, Sir Chris Hoy, and Prostate Cancer UK Launch Nationwide Prostate Cancer Awareness Campaign

(IN BRIEF) Marks & Spencer has teamed up with Olympic champion Sir Chris Hoy and Prostate Cancer UK to promote prostate cancer awareness through an online risk checker campaign. Donating £4 from every pack of Autograph men’s underwear sold, the … Read the full press release

H&M Unveils Magda Butrym Collection Celebrating Slavic Femininity and Modern Elegance

(IN BRIEF) H&M has announced its first-ever collaboration with Polish designer Magda Butrym, set to launch on 24 April 2025 at hm.com and in select stores. The collection, which celebrates Slavic-inspired femininity through a central rose motif, revisits iconic pieces … Read the full press release