Tag Archives: brand development

Kering Partners with ICCF to Support Global Expansion of ICICLE and Strengthen Emerging Luxury Brand Strategy

(IN BRIEF) Kering has formed a strategic partnership with ICCF and acquired a minority stake in the fashion group to support the growth of its flagship brand ICICLE. The collaboration combines ICCF’s deep understanding of the Chinese luxury market with … Read the full press release

Vattenfall Strengthens European Brand Identity with New Messaging Focused on Resilience and Energy Transition Progress

(IN BRIEF) Vattenfall has introduced a new global tagline, “There’s a way,” as part of its ongoing brand development strategy. The updated messaging reflects a shift from focusing solely on fossil-free ambition to emphasizing action, collaboration, and a solutions-oriented mindset. … Read the full press release

Rolling Jenny Earns Red Dot Recognition as AFRY and MIKA Innovation Advance Autonomous and Eco-Friendly Transport

(IN BRIEF) AFRY and MIKA Innovation have been awarded the Red Dot Design Award for Rolling Jenny, their autonomous, electric transport concept designed to revolutionize sustainable logistics. MIKA Innovation partnered with AFRY for its advanced design expertise to develop a … Read the full press release