Global Design Competition by Bentley Motors and Dezeen Sets Stage for Sustainable Luxury Retail

Global Design Competition by Bentley Motors and Dezeen Sets Stage for Sustainable Luxury Retail

(IN BRIEF) Bentley Motors and Dezeen have teamed up to launch a global design competition called ‘The Future of Luxury Retail’. The competition invites architects and designers to explore innovative ideas and experiences that will shape the luxury retail industry in a sustainable manner. Participants can imagine retail experiences in various sectors, including architecture, automotive, fashion, furniture, hospitality, interiors, and more. The competition is part of Bentley’s three-year partnership with Dezeen and is aligned with their commitment to beauty, innovation, and sustainability. The competition offers a total prize fund of £30,000 and will be judged by a panel of experts. The submission deadline is July 7, 2023, with winners announced in August 2023.

(PRESS RELEASE) CREWE, 22-May-2023 — /EuropaWire/ — Bentley Motors Limited, hand building cars for over a century and the most sought-after luxury car brand in the world part of Volkswagen Group, is excited to join forces with Dezeen in unveiling a worldwide design competition that seeks to redefine ‘The Future of Luxury Retail’ across various sectors, both within and beyond the automotive realm, encompassing physical and digital formats.

The competition aims to inspire architects and designers to explore innovative ideas and create enriching experiences that drive the luxury retail industry forward in a sustainable manner.

Participants have the freedom to imagine any retail experience, whether in the real world, digital space, or a hybrid approach, within any luxury sector. This includes architecture, automotive, fashion, furniture, hospitality, interiors, real estate, specialty travel, wellness, or any other luxury product or service that Bentley may expand into in the future.

Steven De Ploey, Bentley’s Global Head of Marketing, said: “The automotive industry is undergoing a profound transformation. Car brands are electrifying their product lines en masse and rethinking the traditional car dealership model which has been the bedrock of automotive retail for generations.

“Other luxury industries are also facing unprecedented change – digital and physical worlds are blurred experimenting with pioneering new technologies – Web3, virtual reality and augmented reality. Bentley too is transforming and has committed to electrifying its entire vehicle line up by 2030 – the first luxury car marque to do so – at the same time we are venturing deeper into contemporary lifestyle sectors including interior design and furniture with Bentley Home. It’s an exciting time to be in luxury retail and Bentley is at the forefront of driving change – sustainably.”

This global competition is an integral part of Bentley Motors’ three-year partnership with Dezeen, previously announced earlier this year. Building on the success of the past five years, the Global Dezeen Awards, now sponsored by Bentley for 2023, 2024, and 2025, recognize the world’s most exceptional architecture, interiors, and design, as well as the studios, architects, and designers behind these remarkable works.

The principles of beauty, innovation, and sustainability align seamlessly with Bentley’s values. The brand’s exquisite craftsmanship, engineering expertise, and groundbreaking Beyond100 strategy, which embraces new technologies, materials, fuels, and skills, converge to create a progressive future. Bentley strives to achieve the highest levels of luxury mobility while embracing sustainable practices.

The competition will commence on May 22, 2023, and is open to all individuals aged 18 and above, with a total prize fund of £30,000 for the top three designs. An esteemed panel of judges, to be announced by Dezeen in the coming weeks, will evaluate the entries. The deadline for submission is July 7, 2023, and the winners will be announced in August 2023.

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Notes to editors

About Bentley Motors

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all its operations including design, R&D, engineering, and production of the company’s five model lines, Continental GT, Continental GT Convertible, Flying Spur, Bentayga and Bentayga EWB. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

About Dezeen

Dezeen is the world’s most popular and influential architecture and design magazine, with over three million monthly readers and seven million social media followers.

Dezeen‘s reach is global, with readers on every continent. Its biggest audience is in the USA followed by the UK. China, Canada, Australia and India all make it into its top six countries in terms of readership.

Media contacts:

JAKOB HUTH
Lifestyle Communications
jakob@simonplussimon.com
+44 (0) 7867 804471

WAYNE BRUCE
Chief Communications and D&I Officer
wayne.bruce@bentley.co.uk

SOURCE: Bentley Motors