Bentley Motors names Nico Kuhlmann as the Regional Director of Asia Pacific

Bentley Motors names Nico Kuhlmann as the Regional Director of Asia Pacific

(PRESS RELEASE) SINGAPORE, 1-Mar-2021 — /EuropaWire/ — British manufacturer and marketer of luxury cars and SUVs, Bentley Motors announces that it has appointed Nico Kuhlmann as the Regional Director of Asia Pacific, with effect from 1 March 2021. Kuhlmann succeeds Bernd Pichler, who now leads Bentley Motors China as Managing Director.

With more than 16 years of experience across a number of senior Sales and Marketing positions for Porsche, Kuhlmann was most recently the Marketing Director at Porsche Asia Pacific. He will lead and manage the Bentley brand and its retailers across the region, that includes Australia, Cambodia, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand, the Philippines and Vietnam.

Kuhlmann first started his automotive career as Regional Sales Manager at Porsche Asia Pacific in Singapore. After which, he relocated to Miami, Florida to take on the role of Marketing Director at Porsche Latin America for two year. Following this, he returned to lead as Sales Director and subsequently as Marketing Director in the Asia Pacific region.

Commenting on the appointment, Chris Craft, Member of the Board for Sales, Marketing and Aftersales at Bentley Motors, said:

“I am delighted to welcome Nico to the team at Bentley. With his broad experience and knowledge of the region, he is well-positioned to further our ambition as we progress on our Beyond100 strategic programme to be the leader in sustainable luxury mobility.

“I would also like to extend my sincere appreciation to Bernd Pichler for his dedication in this role. Under his leadership, we attained record sales in Asia Pacific in 2020 and his contributions have laid the foundation for further growth in the region. I’m sure he will continue this positive trend in China.”

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Note to editors

Bentley Motors is the most sought-after luxury car brand in the world. The company’s headquarters in Crewe is home to all of its operations including design, R&D, engineering, Mulliner and production of the company’s three model lines, Continental, Flying Spur, and Bentayga. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.

Media contact:

Shawn Lim
Account Executive

SOURCE: Bentley Motors


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