Europe’s leading online supplier of bike and outdoor products internetstores opens the first brick-and-mortar store for its brand

Europe’s leading online supplier of bike and outdoor products internetstores opens the first brick-and-mortar store for its brand

Further openings planned in Berlin and Düsseldorf

BERLIN, 04-May-2018 — /EuropaWire/ — internetstores, Europe’s leading online supplier of bike and outdoor products, launches its multichannel strategy and now makes its leading brand,, available in brick-and-mortar stores. On 11 May 2018, the first stand-alone store will open at Rotenwaldstrasse 154 in Stuttgart, with around 1,200 m2 of space on two storeys.

“We take the multichannel approach seriously. Whether online or in brick-and-mortar stores, our brands are present, everywhere and any time. Our customers are the focus of everything we do. They decide when and where they want to buy our products. With our shop in Stuttgart, and soon in Berlin and Düsseldorf, we are reinforcing our approach of breaking new ground, setting trends and inspiring bike enthusiasts”, says Kai Ehlers, Director Multichannel at internetstores.

The new store in Stuttgart leaves nothing to be desired for bicycle fans. Whether you are an everyday expert, a touring fan, an off-road enthusiast, a beginning biker or a speed junkie, the product offerings cover the entire family’s needs, with a full range of bikes and accessories. The company’s own brands, such as VOTEC and Ortler, are available in addition to a wide range of other brands, such as Cube, Kalkhoff and s’cool. The centrepiece is a wide range of e-bike models that can be tested on-site – just like any other bike – up close and outdoors.

Another key area of the store is the Service Point, a large workshop area with repair facilities for customer bicycles and many workshop services, such as cleaning, accessory installation and tire changing. Customers can also take advantage of individual adjustment services for their current and new bicycles. Also available are special services, such as seat bone measurement, software updates for e-bikes and wheel alignment.

Using terminals in the store, customers can also order any of the approximately 35,000 products and have the bike, accessory or item of clothing they want delivered directly to their home or business. Specialist staff advise each customer individually so everyone can find the right bike and equipment for their own purposes, biking style and budget.

More information at

The new store is located at Rotenwaldstrasse 154, 70197 Stuttgart
Opening Hours: Monday – Friday: 10:00 a.m. – 7:00 p.m. & Saturdays from 10:00 a.m – 6:00 p.m.

A pre-opening event for the press and invited guests will be held on 9 May. The grand opening for customers will be on 11 May 2018.


internetstores Holding is part of the SIGNA Sports Group and is Europe’s leading online supplier of bike and outdoor products. The Group operates multiple online shops in 16 countries in Europe. Its portfolio includes, Brügelmann, Bikester, Probikeshop, CAMPZ and Addnature. With a wide range of products, the shops are aimed at both sports enthusiasts and beginners. Cyclists and outdoor enthusiasts will find the right equipment among more than 750 brands and 75,000 products. In addition to the online shops, the company also owns various company brands, such as high-end mountain bikes and racing bikes from VOTEC. There are currently around 550 people employed at the Stuttgart, Berlin, Lyon and Stockholm locations. Find out more at:

ABOUT FAHRRAD.DE is the online speciality retailer for bicycles and accessories for the entire family. The brand features unique product variety and quality with more than 500 brands. From lifestyle vehicles for urban trendsetters, to trekking and racing bikes for sports athletes, to e-bikes for discerning customers and children’s bicycles for the little ones. The service starts even before any order is placed. Passionate bike experts provide advice on bike choices, information on current trends and tips, as well as helpful information on service and technology. With its combination of equipment, clothing and accessories, is the perfect choice for bike enthusiasts of all ages. is an internetstores GmbH brand. Find more information at: and


SIGNA Sports Group is the leading online sports retail platform in Europe with key segments bike & outdoor, tennis and team sports & leisure and online turnover targets of more than 0.5 billion EUR for 2018. The SIGNA Sports Group owns internetstores (Europe’s no. 1 in cycling and outdoor), Tennis-Point (Europe’s no. 1 in tennis), Outfitter and Stylefile (Europe’s no. 1 in team sports & leisure). As the owner of Karstadt Sports, the second largest brick-and-mortar sports retail store, SIGNA Sports Group is also the leading multichannel platform for sports articles in Germany as well as one of the top five in Europe.


SIGNA Robert Leingruber
Head of Communications

Tel:+43 1 5329848-2534

internetstores GmbH
Natalie Tiburtius

Tel:Tel: +49 711-93305-309

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