Eleven finalists will run for the first place at The T-Challenge, organized by T-Labs and T-Mobile U.S.

XR creates new experiences.

(PRESS RELEASE) BONN, 18-Feb-2022 — /EuropaWire/ — Deutsche Telekom (ETR: DTE), one of the world’s leading integrated telecommunications companies and the largest telecommunications provider in Europe by revenue, has announced that the finalists that will compete for the first places during the The T-Challenge, organized by T-Labs and T-Mobile U.S., for augmented reality in the customer experience have now been determined. The challenge has received hundreds of applicants with ideas ranging from virtual shop, product and service experiences to avatars and technologies and platforms that improve XR access coming from 46 countries around the world. In the “Solution Stream”, the jury has awarded two tenth places, so that eleven finalists are now in the running for first place.

Finalists now enter the second phase of the Challenge

The finalists now have time until 22 May to further elaborate their ideas. In the “Solution Development” category, the idea is to be presented as a Minimum Viable Product. In “Concept and Design Creation”, a tangible prototype is required.

On 1 June 2022, all finalists are invited to present their solutions to the grand jury at Telekom’s headquarters in Bonn and show them in the accompanying exhibition.

Prize money of up to 150,000 euros awaits the winners. Selected winning solutions also have the chance to be shown in selected Telekom shops in Germany, Europe and the USA.

In October 2021, T-Labs, the research and development unit of Deutsche Telekom, together with T-Mobile U.S., announced the second T-Challenge. The challenge is looking for creative ideas on how XR technologies can be used to improve the customer experience – in the shop or at the customer’s home.

Interested parties can find all information about the T-Challenge at www.telekom-challenge.com.

About Deutsche Telekom: Deutsche Telekom at a glance

Media contact:

Verena Fulde
Spokesperson, Corporate Blogger
+49 228 181 49494

SOURCE: Deutsche Telekom AG


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