Bentley’s ‘Bentley Bees’ Celebrate Fifth Honey Harvest with Exclusive Black Edition Label Honey

Bentley’s ‘Bentley Bees’ Celebrate Fifth Honey Harvest with Exclusive Black Edition Label Honey

(IN BRIEF) Bentley Motors, known for its luxury automobiles, is making a buzz with the fifth honey harvest from its ‘Bentley Bees’ at the Excellence Centre for Honey Production located at the Bentley headquarters in Crewe. The center, which expanded to 17 hives earlier this year, is home to over one million bees. This summer, the two oldest hives, established in 2019, yielded just over 500 jars of delectable Black Edition Label honey, while an additional 1,000 jars of regular honey were collected from the remaining 15 hives. Bentley’s in-house design team has given both honey jars a unique rebranding. The honey is not for sale but is distributed at corporate events, customer visits, charitable causes, and internal recognition schemes to promote discussions about ecology and the crucial role of pollinators. The initiative aligns with Bentley’s commitment to environmental sustainability as part of its Beyond100 strategy.

(PRESS RELEASE) CREWE, 13-Dec-2023 — /EuropaWire/ — Sweet-toothed aficionado, Winnie the Pooh, once remarked: ‘the only thing better than honey is more honey’. A.A. Milne’s fictional bear would surely have welcomed today’s announcement of a special Black Edition Label honey, marking the fifth honey harvest of the extraordinary ‘Bentley Bees’.

The Excellence Centre for Honey Production is based at Bentley headquarters in Crewe and expanded earlier this year to 17 hives, housing more than one million bees. This summer, just over 500 jars of delicious Black Edition Label honey were collected from the two oldest hives, first installed at the Pyms Lane facility in 2019.

As well as the mouth-watering Black Edition Label, 1,000 jars of tasty ‘regular’ honey were collected from the remaining 15 hives. Bentley’s in-house design team has helped celebrate the occasion by rebranding both jars with unique labelling.

Andreas Lehe, Board Member for Manufacturing at Bentley Motors, said:

“Our colony of busy worker bees has proved more productive than ever at the Excellence Centre for Honey Production. This exciting initiative shows the far-reaching nature of Bentley’s Beyond100 strategy, as we focus on making the Pyms Lane facility even more environmentally-friendly. It also matches the company’s aim of becoming leaders in sustainable luxury mobility.”

Sebastian Benndorf, Director of Production Planning at Bentley Motors, added: “The delicious honey is very exclusive and we do not sell it, instead it is gifted at corporate events, customer visits and charitable causes along with Colleague Reward and Recognition schemes and competitions. We find it is an exciting way to get people talking about the importance of ecology and the role pollinators play.”

Media Contacts:

STEFANIE LACKNER
Head of Sustainability Communications
stefanie.lackner@bentley.co.uk
+44 (0) 7443 146394

WAYNE BRUCE
Chief Communications and D&I Officer
wayne.bruce@bentley.co.uk

SOURCE: Bentley Motors