AI House Amsterdam Launches to Unite Europe’s Top AI Talent, Startups, and Thought Leaders

AI House Amsterdam Launches to Unite Europe’s Top AI Talent, Startups, and Thought Leaders

(IN BRIEF) Prosus has launched AI House Amsterdam, a campus-style hub embedded in its Zuidas headquarters, to bolster Europe’s transition from AI adopter to innovator. Backed by over $100 million in annual AI investments and partnerships with Techleap, AI on the Amstel, MLOps Community, Dealroom.co, and Nxt Museum, the initiative will unite startups, researchers, policymakers, and industry leaders. Key offerings include the Prosus GenAI Fellowship and the Prosus AI Marketplace conference, designed to connect science and business. Amsterdam—already Europe’s densest AI talent pool—serves as the ideal locale to accelerate collaboration and creativity. Prosus’s global AI ecosystem spans multiple continents and has engaged thousands at major events; AI House Amsterdam represents the company’s recommitment to cultivating Europe’s AI capabilities.

(PRESS RELEASE) AMSTERDAM, 13-Jul-2025 — /EuropaWire/ — Prosus today unveiled AI House Amsterdam, a dedicated hub for AI education, thought leadership, events, and startups—built to fast-track knowledge exchange and foster meaningful connections. By uniting world-class talent, state-of-the-art infrastructure, and capital in one of Europe’s most vibrant tech centers, this initiative aims to transform Europe into an AI creator rather than a consumer. With annual AI investments exceeding $100 million and growing European allocations, Prosus’s launch of AI House Amsterdam marks a significant milestone in its enduring mission to propel Europe to the forefront of artificial intelligence.

Situated at Prosus’s Amsterdam headquarters in Zuidas, AI House Amsterdam will operate as a campus-style innovation ecosystem, welcoming groundbreaking startups, high-impact research, and a lively community of developers, academics, and policy influencers. Central programmes—like the Prosus GenAI Fellowship—and marquee events such as the Prosus AI Marketplace (the largest AI-in-production conference globally) will bridge the gap between science, entrepreneurship, and industry. Through this platform, Prosus intends to amplify creativity, nurture talent, and catalyze value generation throughout Europe’s AI landscape.

Amsterdam already ranks as one of Europe’s densest talent pools for AI professionals, thanks to its dynamic start-up scene, premier universities, and tech-oriented cultural institutions. Yet this ecosystem sits at a pivotal crossroads: the opportunity is clear, but decisive action is needed to fully harness Europe’s AI potential.

“AI House Amsterdam concentrates Europe’s ambition, ingenuity, and capital in one place to define AI’s future worldwide,” said Fabricio Bloisi, CEO of Prosus. “Our continent possesses the intellect, ethics, and entrepreneurial spirit—we’re determined to guide Europe toward its first trillion-dollar enterprise.”

Maarten Cleeren, Managing Director of Techleap, added, “Prosus’s AI House strengthens the Dutch AI ecosystem and complements our collective efforts to build a national, founder-driven AI hub. We look forward to collaborating on this shared foundation over the coming year.”

Jelle Prins, Co-Founder of Cradle, remarked, “Talent is the core of any ecosystem. Gathering top minds at hubs, meetups, and events ignites new ventures, attracts more talent, and bolsters Europe’s competitive edge.”

Global Ambitions, Rooted in Europe

Prosus’s AI network spans the globe, linking over 750 specialists across innovation centers in Amsterdam, Berlin, Bangalore, Cape Town, and São Paulo. Beyond technology, it’s a community: last year’s AI Marketplace drew 12,000 attendees, and in 2025 Prosus Luminate in India attracted over 1,000 participants exploring AI in emerging markets. With AI House Amsterdam, Prosus doubles down on Europe—investing in, and building, our AI-powered future on home soil.

About Prosus

Prosus is the power behind the world’s leading lifestyle ecommerce brands, across Europe, India, and Latin America, unlocking an AI-first world for our 2 billion customers.

The Prosus technology ecosystem spans food delivery, payments, classifieds, travel, events, and mobility. Our integrated approach enhances user engagement and creates the foundation for unprecedented AI capabilities through proprietary data and cross-service intelligence.

Through Prosus Ventures, we invest in companies which inspire and support the Prosus ecosystem. We search for new opportunities at the leading edge of AI and ecommerce, the digital AI workforce and in frontier technologies, such as robotics, drones and synbio.

The team actively backs exceptional entrepreneurs who are using technology to improve people’s everyday lives.

To find out more, please visit www.prosus.com.

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SOURCE: PROSUS