Valencian Cigar Artisan Canal de Navarrés Combines Tradition and Compliance with Zetes’ TPD Traceability Solution

Valencian Cigar Artisan Canal de Navarrés Combines Tradition and Compliance with Zetes’ TPD Traceability Solution

(IN BRIEF) Canal de Navarrés, an artisan Valencian cigar producer, has implemented Zetes’ comprehensive TPD compliance solution—comprising ZetesOlympus, ZetesMedea, and the ZetesAtlas manual ID Station—to meet stringent European traceability regulations without compromising its handcrafted production. The integrated platform grants end-to-end visibility, enabling each cigar unit to be uniquely tracked and audited. Logistics have benefited from reduced errors and improved control, thanks to ZetesMedea’s warehouse optimization. Co-owner Joaquín Sancho emphasizes that Zetes’ tailored implementation preserved the company’s traditional processes while ensuring full regulatory compliance. Encouraged by these results, Canal de Navarrés is considering further adoption of Zetes technologies across its operations.

(PRESS RELEASE) MADRID, 11-Jun-2025 — /EuropaWire/ — Zetes has empowered Canal de Navarrés, a family-run Valencian cigar manufacturer, to meet the stringent requirements of the European Tobacco Products Traceability Directive (TPD) without sacrificing its artisanal production methods. By deploying ZetesOlympus as the central repository linked to the European traceability hub, integrating ZetesMedea to streamline warehouse operations, and installing the ZetesAtlas manual ID Station for unit-level tracking, Canal de Navarrés now enjoys full visibility over every cigar produced.

This integrated solution preserves the craftsmanship intrinsic to Canal de Navarrés’ manual processes while ensuring each sales unit is uniquely identifiable and traceable—facilitating swift, reliable audits. The addition of ZetesMedea has also driven down warehouse errors, enhanced logistical control, and expedited distribution workflows. “Zetes’ scalable, adaptable platform allowed us to comply fully with TPD regulations and retain the hands-on quality that defines our cigars,” explains co-owner Joaquín Sancho. “Their tailored support achieved the ideal blend of heritage and innovation.”

Buoyed by these operational gains, Canal de Navarrés is now evaluating further adoption of Zetes solutions across its business.

Media Contact:

Mathilde Alves Nunes
Corporate Communications Manager
Tel.: +32 27 28 37 03
Email.: mathilde.alves@zetes.com

SOURCE: ZETES Industries S.A.