Unilever’s Cif Introduces Probiotic Cleaning Spray for Longer-Lasting Freshness

Unilever’s Cif Introduces Probiotic Cleaning Spray for Longer-Lasting Freshness

(IN BRIEF) Unilever has unveiled Cif Infinite Clean, a revolutionary home cleaning product that uses natural probiotics to clean surfaces more effectively and sustainably. The dormant probiotics activate on contact with dirt and provide a deep clean that lasts up to three days, while also tackling odors on both hard and soft surfaces. Launching in the UK in April 2025, the refillable product is part of Cif’s 60th anniversary and reflects a broader shift toward microbiome-friendly cleaning. Designed for modern households, especially those with pets, it offers safe and long-lasting hygiene with reduced plastic packaging.

(PRESS RELEASE) LONDON, 23-Apr-2025 — /EuropaWire/ — Unilever’s trusted home care brand, Cif, is redefining how households clean with the debut of Cif Infinite Clean, a cutting-edge multi-surface cleaning solution that uses probiotics—commonly known as “friendly bacteria”—to deliver a lasting, science-driven clean.

Launched as part of Cif’s 60th anniversary celebrations, Infinite Clean marks a dramatic shift in traditional cleaning methods. Instead of relying solely on conventional chemicals, this new formula incorporates 100% natural probiotics that activate upon contact with grime. Once engaged, these probiotics work continuously for up to three days, digesting dirt and reaching into hard-to-clean crevices.

“Infinite Clean is not just about cleaning—it’s about transforming how we think about hygiene and home care,” said Eduardo Campanella, Business Group President of Unilever Home Care. “This innovation combines the natural efficiency of probiotics with our heritage of powerful cleaning performance, creating a product that goes beyond surface-level cleanliness.”

Designed for versatility, Infinite Clean works across a variety of surfaces, including kitchen countertops, glass, mirrors, electronic screens, carpets, and soft furnishings. The probiotic technology also tackles persistent odors—especially important for households with pets—offering long-lasting freshness and allergen protection.

The product will launch in April 2025 in the UK through major retailers, with France, Poland, and Italy set to follow. In addition to its functional benefits, Infinite Clean introduces a sustainable edge with a refillable ‘Re-load’ pack that reduces plastic use by 50% compared to buying a new spray bottle.

Cif’s resurgence is also being fueled by social media, with viral trends like cleaning white sneakers helping to drive double-digit growth for the brand last year.

Infinite Clean represents Unilever’s ongoing investment in bioscience innovation, designed not only to meet evolving consumer needs but also to address environmental concerns through greener packaging and safer formulations.

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SOURCE: UNILEVER