(IN BRIEF) Zalando has appointed Lily Collins as its first-ever global brand ambassador in a year-long partnership spanning campaigns, curated fashion edits and appearances tied to major moments in the fashion calendar. Launching with the Spring/Summer 2026 campaign, the collaboration … Read the full press release
Posted in Apparel, Fashion & Beauty, Berlin, Germany, Management, Marketing, News, Retail
Tagged brand collaboration, celebrity partnership, consumer engagement, curated edits, digital commerce, Emily in Paris, European fashion retail, fashion marketing, Global Brand Ambassador, James Rothwell, lifestyle branding, Lily Collins, online fashion destination, Spring Summer 2026 campaign, style inspiration, What Do I Wear platform, Zalando, Zalando Appoints Lily Collins as First Global Brand Ambassador to Lead 2026 Style Campaigns Across Europe, Zalando Expands Creative Platform with Year Long Collaboration Featuring Actress and Author Lily Collins
(IN BRIEF) Zalando has entered into a five-year strategic partnership with the German Football Association (DFB), becoming a main partner of the Men’s, Women’s, and Youth national teams until 2030. The collaboration, unveiled at the World Nuclear Exhibition 2025, will … Read the full press release
Posted in Apparel, Fashion & Beauty, Berlin, Germany, Marketing, News, Retail, Sports
Tagged 1990 World Cup kit, and Culture in Germany, Berlin, DFB, digital culture, fan experience, fashion, fashion and sport, football partnership, German Football Association, German football culture, German national teams, Germany, Holger Blask, James Rothwell, lifestyle destination, Men’s national team, sponsorship, sports marketing, Women’s national team, Youth team, Zalando, Zalando and DFB Unite to Celebrate the Fusion of Football, Zalando Plus, Zalando Strengthens Sports and Lifestyle Presence Through Long-Term Collaboration with DFB
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