Monza’s ‘VROOOM’ Trophies: A Fusion of Art and Speed at the 2024 Italian Grand Prix

Monza’s ‘VROOOM’ Trophies: A Fusion of Art and Speed at the 2024 Italian Grand Prix

(IN BRIEF) The 2024 Italian Grand Prix at Monza will feature unique trophies named “VROOOM,” designed by artist Andrea Sala to symbolize speed and power. These trophies, made from Valchromat and chromed aluminum, are part of Pirelli’s ongoing collaboration with Pirelli HangarBicocca to merge art and motorsport. Additionally, the Monza circuit has undergone significant upgrades, promising an exciting race weekend. Pirelli, a long-standing partner of Formula 1, continues to emphasize innovation, sustainability, and cultural contributions through this initiative.

(PRESS RELEASE) MILAN, 28-Aug-2024— /EuropaWire/ — As the engines roar to life at the Temple of Speed, the 2024 Formula 1 Italian Grand Prix is set to introduce a unique blend of art and motorsport. This year, the trophies that will be awarded to the top three drivers and the winning team’s representative at the podium have been christened “VROOOM,” a name that embodies the sheer speed and power synonymous with Monza.

These trophies, crafted by acclaimed contemporary artist Andrea Sala, are a tribute to the rich history of Formula 1 at Monza and the technological prowess of Pirelli, the title sponsor of the event. Sala, who has a deep connection with the world of Italian design and industrial heritage, has designed these trophies to encapsulate the essence of speed and acceleration that defines the Monza circuit.

The “VROOOM” trophies are not just a celebration of victory but also a nod to the long-standing partnership between Pirelli and Formula 1. Since 2021, Pirelli has collaborated with Pirelli HangarBicocca to commission unique artistic designs for the Italian Grand Prix trophies, adding an element of cultural significance to the sport. This year’s trophies, made from Valchromat with a chromed aluminum base, symbolize the intersection of art, technology, and speed.

In addition to unveiling the trophies, the 2024 Italian Grand Prix will feature a special edition of the Podium Cap adorned with the Italian national flag, further highlighting the event’s patriotic spirit. Moreover, significant upgrades to the Monza circuit, including a complete resurfacing and improved infrastructure, promise an even more thrilling race weekend.

Pirelli’s commitment to innovation and sustainability is evident not only in their tire technology but also in their support for cultural and artistic endeavors. The “VROOOM” trophies stand as a testament to this dedication, merging the worlds of motorsport and contemporary art in a celebration of speed, design, and Italian excellence.

PIRELLI IN MOTORSPORT

Founded in 1872, Pirelli is a company with deep Italian roots now recognised all over the world for its cutting-edge technology, capacity for innovation, and the quality of its products. Motorsport has always played an important part in Pirelli’s strategy, following the ‘race to road’ philosophy. The company has been engaged in motorsport for 117 years and today supplies tyres to more than 350 championships on both two and four wheels. Pirelli pays constant attention to the most efficient use of natural resources and energy, and will reach carbon neutrality by 2030.

Pirelli has been Global Tyre Partner of the FIA Formula 1 World Championship since 2011. The company also supplies championships including FIA Formula 2, FIA Formula 3, Formula Regional European Championship by Alpine, FIA World Rally Championship and GT World Challenge, alongside numerous national series.

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SOURCE: Pirelli & C. S.p.A.