Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

World Children’s Day: H&M Move Collaborates with Sport Without Borders to Promote Youth Sports

(IN BRIEF) H&M Move and Sport Without Borders have partnered to empower young people through sports on World Children’s Day. This two-year collaboration will offer 2,500 young individuals in Sweden meaningful activities during physical education lessons, after-school programs, and school … Read the full press release

CUPRA Presents Latest Car Models to FC Barcelona Women’s Team

(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women’s team training facility to gift each player with one of their latest car models. The players had the choice between the fully-electric CUPRA Born and the CUPRA Formentor … Read the full press release

DHL Slides into Role as Official Logistics Partner for International Luge Federation

(IN BRIEF) DHL has become the Official Logistics Partner of the International Luge Federation (FIL), entering a multi-year agreement that involves providing logistical support for athletes’ equipment, marketing, and hospitality materials. The partnership commences in the winter season of 2023/2024, … Read the full press release

Atos Strengthens Commitment to Inclusive Digital World with Special Olympics Partnership

(IN BRIEF) In a transformative partnership, global technology leader Atos has joined forces with Special Olympics, a renowned nonprofit organization promoting inclusion through sports for individuals with intellectual disabilities. As part of this collaboration, Atos will provide essential digital services … Read the full press release

Ericsson Wows GITEX Global 2023 Visitors with Immersive Sports Experience Powered by 5G and Network Slicing

(IN BRIEF) Ericsson showcased an immersive sports demonstration at GITEX Global 2023, highlighting the advantages of Network Slicing on a 5G network for communication service providers (CSPs) and consumers. The demonstration emphasized the potential for immersive fan engagement in sports … Read the full press release

Bell Centre and Montreal Canadiens Partner with Rio Tinto to Introduce Infinitely Recyclable Aluminum Cups, Eliminating Plastic Waste

(IN BRIEF) The Bell Centre, home to the Montreal Canadiens, is joining forces with Rio Tinto to introduce infinitely recyclable cups made from aluminum produced in Quebec’s Saguenay – Lac-Saint-Jean region. This five-year partnership aligns with the Montreal Canadiens’ “The … Read the full press release

SIXT Scores a Slam Dunk with Multi-Year Global Partnership with Los Angeles Lakers

(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the legendary Los Angeles Lakers, one of the most iconic franchises in professional basketball. This multi-year global partnership signifies SIXT’s first … Read the full press release

SIXT Embarks on Multi-Year Sports Sponsorship Journey with the Chicago Bulls

(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago Bulls, one of the most iconic franchises in professional basketball. This multi-year sponsorship agreement marks SIXT’s debut in U.S. sports … Read the full press release

Lucas di Grassi Joins ABT CUPRA for the Upcoming Formula E Season

(IN BRIEF) Lucas di Grassi, the most successful driver in Formula E history, is making his return to the competition as part of the ABT CUPRA team for the forthcoming season, set to commence in Mexico on January 13, 2024. … Read the full press release

Enel Joins Forces with Atalanta Football Club as Official Energy Partner for Sustainability

(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy’s Atalanta football club to become its Official Energy Partner. As part of the collaboration, Enel’s logo will feature prominently at Atalanta’s stadium, including on LED screens, … Read the full press release

Loughborough University Graduate Develops Handheld Device ‘CONTACT’ to Detect Sports-Related Concussions in Seconds

(IN BRIEF) Joel Poulter, a recent Product Design graduate from Loughborough University, has prototyped a handheld device called ‘CONTACT’ designed to detect sports-related concussions in under 10 seconds. Inspired by his extensive experience as a rugby player and a desire … Read the full press release

Independent Study Reveals Alarming Financial Health of UK Football Clubs, Urges Corrective Actions

(IN BRIEF) An independent study co-authored by a Management School, published alongside the UK Government’s response to the ‘A sustainable future – reforming club football governance’ White Paper, reveals concerning findings regarding the deteriorating financial health of football clubs. The … Read the full press release

VINCI Commits to Sustainable Olympics as Official Partner of Paris 2024 Games

(IN BRIEF) VINCI Group has become an Official Supporter of the Paris 2024 Olympic and Paralympic Games, emphasizing its commitment to sustainability and community impact. VINCI aims to reduce carbon emissions for the event by over 50% compared to previous … Read the full press release

BILD TV to Broadcast Handball Bundesliga Matches and Launch Sports Talk Show

(IN BRIEF) BILD TV, in collaboration with Dyn, will broadcast selected top matches of the Handball Bundesliga live on free TV starting from August 27, 2023. The initiative aims to expand the sports content beyond soccer and will also feature … Read the full press release

Global Campaign ‘The Meningitis Flag’ Launched to Raise Meningitis Awareness Ahead of Paris 2024 Paralympic Games

(IN BRIEF) Meningitis Research Foundation, the Confederation of Meningitis Organisations (CoMO), and Sanofi have united to introduce ‘The Meningitis Flag,’ a worldwide campaign aimed at increasing awareness in the fight against meningitis. The campaign, supported by para-athletes including Ellie Challis, … Read the full press release

Loughborough University Athletes Shine at World Athletics Championships, Bringing Home Multiple Medals

(IN BRIEF) Loughborough University athletes have achieved remarkable success at the World Athletics Championships held in Budapest. Over nine days of intense competition, the university’s athletes secured an impressive medal tally of three golds, one silver, and two bronze medals. … Read the full press release

Vodafone’s 5G Boosts Fan Experience and Elevates Irish Rugby Team’s Performance Ahead of World Cup

(IN BRIEF) Vodafone’s 5G technology is being harnessed to enhance the fan experience and improve the performance of the Irish Rugby team. The 5G Stadium App, developed by Immersiv and using Vodafone’s 5G network, offers augmented reality, live performance tracking, … Read the full press release

Deutsche Telekom Joins Forces with UEFA EURO 2024™ for a Comprehensive Partnership Across Connectivity, Sponsorship, and Media Rights

(IN BRIEF) Deutsche Telekom has established a three-pillar partnership with UEFA EURO 2024™, becoming an official partner in the areas of telecommunication services, sponsorship, and media rights. The partnership involves several initiatives to enhance the fan experience and connectivity during … Read the full press release

Young People Recognize Importance of Sports, but Face Barriers Due to Global Issues, Reveals IOC and Allianz Research

(IN BRIEF) Initial global research findings by the International Olympic Committee (IOC) and Allianz reveal that 72% of young people consider playing sports important, while over 90% of parents recognize the physical and mental health benefits of sports participation for … Read the full press release

Bosch Introduces Digital Keys for eBike Theft Protection with Kiox Displays

(IN BRIEF) Bosch eBike Systems is enhancing its digital theft protection for eBikes with a new update to the eBike Flow app. The update enables eBikers to use the Kiox 300 and Kiox 500 displays as keys to unlock their … Read the full press release